Solution Provider / A/B testing / CPM / traffic distribution AI / video ads

How Alugha lowered its ad cost by optimizing with Voluum

  • CPM 80%

Alugha is a German-based tech startup that makes the creation of multilingual videos easy and accessible. 

Their product is super useful if you want to reach broad audiences, localize your content and adapt to various languages and markets. 

Alugha’s toolkit lets video producers and companies transcribe & dub video content with ease. Distributing videos to global audiences becomes cost-efficient and effortless. It’s also user-friendly and easy to navigate for the audience.

Since 2014 they managed to grow their project to multimillion monthly clicks and 10.000+ happy users.  


Alugha is a tech startup that makes the creation of multilingual videos easy and accessible.


Manually setting up, tracking, and optimizing all campaigns, which made scaling impossible. Also not having a solution for detecting fraudulent traffic. 


Finding an ad tracker to optimize and A/B test faster.

Voluum feature

Anti-Fraud Kit / Automation / Collaboration Tools / Conversion tracking / Integrations / Reports & Analytics / Rule-Based paths / Traffic Distribution AI


More time and resources to focus on scaling their business lowered their CPM from $0.57 to $0.11.The number of clicks grew from 2M to almost 12M.

Want similar results?
Sign up for a demo!

Alugha struggled to improve and scale its campaigns effectively. If they wanted to improve the results their only option was to increase their overall budget. And the answer to their struggles was getting a tracker.  

Since Alugha started using Voluum, all their advertising is in one place. Now, they are able to track and optimize their campaigns for multiple conversions. Also, Voluum allowed Alugha to play out its portfolio on a completely different scale around the world.

The process of optimization has been turned into something much simpler with our Auto-optimization feature. The algorithm is designed to assess multiple offers and redistribute traffic according to the “scores”, the traffic can be analyzed and automatically redistributed to the best-performing offers, landing pages, and paths. 

Instead of setting up a campaign for every video and GEO, they can create topic clusters containing several videos. Voluum handles which content performs best in these corresponding GEOs and feeds that information back to the ad network for optimization. 

Alugha managed to lower its ad costs (CPM) from $0.57 to $0.11 while the number of clicks grew from 2M to almost 12M. 

And solved the testing problem about daily budget limits. Alugha can set up several 10$ test campaigns containing different content within one ad network, while Voluum AI finds the best-performing ones. 

It turned out that a simple decision, such as investing in the right ad tracker, became a game-changer for the company.

Our main pain was the scope of manual work. It took almost two full-time workers to set up, track and optimize all our campaigns. Currently, most of the optimization and A/B testing is done by Voluum, which frees up more of Alugha’s resources for other things.”

Improve your advertising.
Sign up to Voluum today