Alugha struggled to improve and scale its campaigns effectively. If they wanted to improve the results their only option was to increase their overall budget. And the answer to their struggles was getting a tracker.
Since Alugha started using Voluum, all their advertising is in one place. Now, they are able to track and optimize their campaigns for multiple conversions. Also, Voluum allowed Alugha to play out its portfolio on a completely different scale around the world.
The process of optimization has been turned into something much simpler with our Auto-optimization feature. The algorithm is designed to assess multiple offers and redistribute traffic according to the “scores”, the traffic can be analyzed and automatically redistributed to the best-performing offers, landing pages, and paths.
Instead of setting up a campaign for every video and GEO, they can create topic clusters containing several videos. Voluum handles which content performs best in these corresponding GEOs and feeds that information back to the ad network for optimization.
Alugha managed to lower its ad costs (CPM) from $0.57 to $0.11 while the number of clicks grew from 2M to almost 12M.
And solved the testing problem about daily budget limits. Alugha can set up several 10$ test campaigns containing different content within one ad network, while Voluum AI finds the best-performing ones.
It turned out that a simple decision, such as investing in the right ad tracker, became a game-changer for the company.