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Category:
Traffic source -
Ad formats:
banner, Pop-up, popunder -
Integration:
API, Postback (S2S), Template
About
Zeropark is a global ad exchange commerce media platform with incremental advertising opportunities for brands and businesses looking to connect with consumers.
With advertising delivered during key moments of the modern customer journey, we enable top efficiency in campaigns while maximizing monetization potential for publishers.
What are the market challenges?
- Transparency in data & reporting – Advertisers seek non-black-box solutions that allow them to see all performance metrics to optimize and react.
- Customizability of ad placement choice – Targeting and customizing campaigns allows one to focus on an ad strategy that brings the best results.
- Incrementality and scalability – Advertisers need to be able to add new sources of conversions and scale their existing strategies.
- Optimizing Ad Campaign Costs – Advertisers need to have full control over budgets and bids on a granular level to maximize performance.
- Fraudulent Clicks – Unwanted traffic is a big part of the industry and can disrupt reporting, budgets, and performance.
How it solves them for Voluum users?
Zeropark focuses on providing a platform for all advertisers to incorporate quality ad placements into their strategies.
The intuitive self-serve dashboard offers efficient bidding opportunities and is full of insights & data reporting. A customizable publisher portfolio allows adjusting bidding and targeting to increment and scale all advertising strategies. All in a 360° transparent ecosystem with advanced compliance and traffic verification on board!