Voluum helps to dive deep into traffic analysis & MMP helps that even further
Voluum’s easy integrations with popular ad networks, comprehensive data visualization options, reliability and robust split testing capabilities are the key drivers of TappX rapid growth.
Using Voluum allowed Ettore and Alberto to really understand and craft their purchasing strategy to offer only the best inventory to customers.
Some advertisers may also use an MMP platform such as AppsFlyer to get additional data. You get traffic from Tappx and use AppsFlyer to measure user engagement.
With that setup, you use all the tools to their fullest potential. Voluum doesn’t have the mobile SDK to be implemented in a mobile App, while AppsFlyer is not equipped to rotate landing pages or offers. Plus, you can use Voluum to track your other, non-mobile marketing channels.
Using Voluum allowed Ettore and Alberto to really understand and craft their purchasing strategy to offer only the best inventory to customers.
Some advertisers may also use an MMP platform such as AppsFlyer to get additional data. You get traffic from Tappx and use AppsFlyer to measure user engagement.
With that setup, you use all the tools to their fullest potential. Voluum doesn’t have the mobile SDK to be implemented in a mobile App, while AppsFlyer is not equipped to rotate landing pages or offers. Plus, you can use Voluum to track your other, non-mobile marketing channels.
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