How Hipto Automated & Optimized Its LeadGen Process and Increased ROI by 24%

ROI 24%

Hipto focuses on delivering high-quality leads with the highest chances of converting for their widely recognizable client base.

The main challenge is to focus their media-buying efforts on delivering the most convertible leads, which previously required building internal tools, lots of manual labor and hiring developers.

Voluum turned that around, bringing live data tracking and split testing features into Hipto’s tech stack, reducing the amount of manual reporting and the necessity to involve developers in switching destination pages.

Company

Hipto is a lead generation company that uses innovative conversational technologies to bring B2C & B2B leads to globally recognized clients.

Challenge

Testing and analyzing data in real time to deliver only the most intentional leads to their customers.

Solution

Employing Voluum to gather live data and easily A/B test landing page variations for faster and more accurate results, and also to reduce workload.

Voluum feature

Automation / Reports & Analytics / Rule-Based paths / Traffic Distribution AI

Results

ROI and the number of leads increased (by 24% and 22% respectively) while CPL dropped by 22%.

Want similar results?

It’s not just about getting leads, it’s about getting ultra-qualified leads

Hipto is the top spender on Facebook, Taboola, and Outbrain in France, delivering leads that clients need. They use a sophisticated approach that brings conversational technologies to social media audiences to collect as much data as possible during the buyer’s journey.

The collected data allows Hipto’s team to bring leads with all relevant data that will allow their clients to turn them into paying and satisfied customers.

But getting and managing such amounts of data is not easy. First and foremost, it is inaccurate. Manually managed data is prone to errors and is very often delayed. Such a process is also very time-consuming and labor-intensive.

The team behind Hipto had to do everything by themselves:

Populate reports with platform-specific data

Build and maintain an internal solution for optimization

Get developers’ assistance and use a third-party tool to perform A/B tests

Voluum replaced all these efforts with a single solution, effectively delivering various cost-saving measures.

How Voluum helped reduce costs

Voluum’s job is to help marketers, media buyers and executives understand what is going on with their ad dollars. By introducing live data, where each user-generated event comes with over 30 data points attached to it, Voluum shows what is working and what is only costing money, enabling marketers to fine-tune targeting settings and campaign funnel structures.

Automatic A/B testing enables all marketers, with no developer knowledge needed, to do extensive research before deciding on the winning variant of a landing page or offer page. This enables them to find the best angle to attract more leads.

This, paired with rule-based paths for segmenting the audience, empowers marketers to put the best message in front of the most receptive people.

Lastly, auto-rules lower the cost of campaign management, notifying marketers about any potential problems with a campaign immediately.

Lowering costs increased the overall profitability and has freed the team’s capacity to scale and seek further opportunities.

“With Voluum, media buyers can now access and analyze all necessary data in a single platform, significantly improving efficiency and saving time. Additionally, many of the Automizer rules, which previously had to be configured manually on each platform, are now more flexible and easier to manage within Voluum.”

Improve your advertising.
Sign up to Voluum today