Voluum for traffic arbitrage
Voluum was the first choice for Digital Works because of its integration with TikTok. TikTok famously has problems with determining the correct ad spend. Plus, without Voluum, they had to do manual calculations – comparing the cost of a single click with earnings from an average click.
For Digital Works, the most important requirement for a tracker, apart from being able to handle large volumes of clicks with ease, were real-time conversions. Feed providers (the companies that deliver search query pages with ads) often have delays of 3 – 4 hours. Without Voluum, Digital Works would have to make estimations. On higher volumes of data, there is a need for real-time data.
Digital Works’s setup is integrating their TikTok accounts with Voluum and sending traffic through the Automizer module top feed providers. Conversion data is recorded via postbacks and send back to TikTok via API.
This setup had not only brought Digital Works accurate and live data to work with but also saved them from building their own postback-firing solution, which is a complex and costly task.
It’s hard to measure exactly how much money Voluum earned for them. The best word that describes it is ‘skyrocket’. They managed to get 100% more revenue.