Media Buyer / Finance / Gaming / Mobile Apps / DACH / Tier 1

How one tool changed the way AFFmore operates, boosting results by 5x

  • Results 5x

Performance marketers and affiliates are a major part of their business, therefore it has always been in AFFMore’s best interest to evolve and provide the best conditions for  successful partnerships across the board.


AFFMore is a gambling affiliate network, providing offers from their own online casino brands, like Kalevalakasino, LuckyDino and CasinoJEFE.


They lacked an all-in-one solution to manage both affiliate networks as well as campaigns and avoid wasting time on manual optimization.


Voluum’s A/B testing function solved their constant need for this and cut out a ton of time and error from doing it all manually. Traffic Distribution AI allows them to save even more time managing as it automatically sends traffic to the best-performing offers and funnels.

Voluum feature

Anti-Fraud Kit / Automation / Collaboration Tools / Conversion tracking / Integrations / Reports & Analytics / Rule-Based paths / Traffic Distribution AI


Since they started using Voluum for media buying campaigns, the results have increased 5x times.

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Voluum comes in handy providing AFFMore with the software needed to simplify affiliates’ experience with the network. Besides, Affmore has an internal media buying team running display, push and native campaigns from dozens of sources through Voluum. In such a way, we help both the business and the affiliates associating with it save time and money on their campaigns. 

How One Tool Can Change The Way You Work

Voluum allowed AFFMore to access all campaigns from one dashboard for an easy overview of statistics: spend, amount of conversions, profits, and traffic quality. At the same time, it’s a strong optimization tool with smart features that allow you to optimize campaign flows and increase their performance.

Thanks to the Anti-fraud Kit you get to see which source exactly is delivering suspicious visits to then exclude it and avoid unnecessary expenses. Finally, Voluum allows you to track several different custom conversions based on your needs. For AFFMore in particular, these are NDC and NRC. 

One of the favorite Voluum features highlighted by AFFMore’s media buyer, Paul, is our Traffic distribution AI. The algorithm is designed to assess multiple offers and redistribute traffic according to the “scores”. This way, their traffic can be analyzed and automatically redistributed to the best performing offers, landing pages, and paths. For AFFMore, our AI automatically defines which of the lenders performs best for a specific traffic source and changes the distribution percent of traffic based on the conversion rate.

“I have a full blog with around 10 articles in several languages, each with a unique theme and title. It’s crucial to be able to set up all the traffic flows with maximum efficiency and optimize them accordingly. Since I started using Voluum for my media buying campaigns, the results have increased 5x times, I don’t need to manually go through the stats and campaigns to choose the landings for each of the traffic sources.”

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