Voluum comes in handy providing AFFMore with the software needed to simplify affiliates’ experience with the network. Besides, Affmore has an internal media buying team running display, push and native campaigns from dozens of sources through Voluum. In such a way, we help both the business and the affiliates associating with it save time and money on their campaigns.
How One Tool Can Change The Way You Work
Voluum allowed AFFMore to access all campaigns from one dashboard for an easy overview of statistics: spend, amount of conversions, profits, and traffic quality. At the same time, it’s a strong optimization tool with smart features that allow you to optimize campaign flows and increase their performance.
Thanks to the Anti-fraud Kit you get to see which source exactly is delivering suspicious visits to then exclude it and avoid unnecessary expenses. Finally, Voluum allows you to track several different custom conversions based on your needs. For AFFMore in particular, these are NDC and NRC.
One of the favorite Voluum features highlighted by AFFMore’s media buyer, Paul, is our Traffic distribution AI. The algorithm is designed to assess multiple offers and redistribute traffic according to the “scores”. This way, their traffic can be analyzed and automatically redistributed to the best performing offers, landing pages, and paths. For AFFMore, our AI automatically defines which of the lenders performs best for a specific traffic source and changes the distribution percent of traffic based on the conversion rate.