If you’re anything like me, the idea of spending hours with the never-ending amount of Excel columns doesn’t make you happy.
Putting together all your ad campaigns from numerous sources in those tiny cells is always a challenge. Awfully time-consuming!
Well, what if I told you that you could ditch spreadsheets for good? That you can easily do your work, instead of working on your data.
Here’s the case study created with one of our clients, Leverage Media, who decided to replace spreadsheets with a solid tracking solution and changed the way they advertise.
Dark Ages of Advertising
Leverage Media is an affiliate marketing agency that runs a vast amount of offers from many affiliate networks.
Before they got a tracking software, they used to rely on affiliate metrics on one side and metrics from ad networks on the other. All these needed to be combined together in tons of spreadsheets, cross-checked and used for the decision-making processes.
Data needed to be collected from both sides every day, so you can imagine the load of manual work on their shoulders. The process was taking forever and was prone to errors. Their spreadsheet became too clumsy and troublesome to manage.
We couldn’t scale effectively, therefore we kept on hiring more people for our media buying department. It didn’t prove to be very helpful, as it turned out that in reality there was simply too much data-entry work.
It was easy to get lost in the sea of numbers and bet on the wrong creatives to cut. Especially with lots of bot traffic waiting for them on every corner. As a result, campaign optimization was insanely demanding (and often ineffective).
At some point, they knew that this needed to change. That’s when they decided to get a tracker.
We’re getting a tracking software
Leverage Media knew they needed to find a solution for effective campaign management and optimization. This was extremely important as they had hundreds, if not thousands of campaigns they tried hard to scale.
Therefore, they had three basic needs when it came to tracking software:
- Accurate and fast-tracking
- Powerful data views and breakdowns to analyze campaigns in great detail
- Smart and easy filtering of traffic based on different rules
Before they settled for Voluum, Leverage Media tried a few different options. The first tracker they used was iMobiTrax. Later, they also tried Thrive, but eventually, they settled with Voluum.
Fast and accurate data, ability to set rule-based paths, custom conversions, and exquisite campaign management system was all they were looking for. Once they chose us, they never looked back.
Results that speak for themselves
Only a few weeks after Leverage Media switched to Voluum, their campaign performance increased.
As soon as we switched to Voluum, all data entry and updating spreadsheets was gone. We could finally focus more on creative work and optimizing our campaigns.
The very first thing which improved their profits were A/B tests on the offer and lander level.
Before Voluum, even simple things like running A/B tests took a lot of time. But this feature helped them to do it much more effectively. They were able to quickly find out which offers and landing pages perform best in terms of profit or ROI.
As Leverage Media team could finally manage all their campaigns from one platform, suddenly they had much more time for scaling. Especially with Voluum’s optimization tools.
Later, they started to rely heavily on rule-based paths. They used this feature to optimize their ad campaigns by type of traffic, GEO, device, and various other parameters. This enabled them to increase the appeal of their ads message, ultimately lowering costs and maximizing their budget.
More recently, they fell for custom conversions.
Lately, we are relying a lot on custom conversion events. With this feature we are absolutely making more money!
Thanks to the ability to set multiple conversion types, they can track all user actions taken throughout their customer lifecycle. They are able to indicate which traffic converts most often, but also which users are most likely to generate additional income from upsells or other post-install events.
Voluum has kept Leverage Media profitable and happy for a few years now. They had a firsthand opportunity to experience our tracker’s growth and development and they are choosing to stay with us ever since. Are you ready to join them?