The Problem with Optimizing Blind
Betcomrade juggles various acquisitions channels to reach prospect players. This creates several iGaming-specific challenges, each of them affecting Betcomrade’s ability to do their job optimally.
The core issue wasn’t just fragmented reporting. It was that the ad platforms had no visibility into what actually mattered: final conversions. Betcomrade could see clicks and registrations inside Google and Meta, but the FTDs, the conversions that determine whether a campaign is profitable, lived inside their affiliate partners’ platforms. That data never made it back to where spend decisions were being made.
The result was that both the platforms and the team were optimizing on incomplete signals. On the reporting side, building a cross-channel view meant manually pulling data from each affiliate platform and reshaping it in Excel and Looker Studio. It was slow, it was never real-time, and it consumed a significant share of the team’s working hours.
Closing the Conversion Loop
Betcomrade came to Voluum through a mix of partner recommendations and their own research, looking specifically for a platform that could give them a single view across all channels and partners. What changed everything, in their own words, was the automated conversion feedback loop.
With Voluum in place, conversions from affiliate partners flow back automatically to the corresponding media platforms. Google and Meta now see the full picture of what’s converting, not just the top-of-funnel signals they had before. That changed how both platforms optimize delivery, and the results followed.
On Google, registrations nearly tripled on the same budget, and cost per FTD dropped by around 56%. On Meta, registrations doubled, and cost per FTD fell by roughly 67%, meaning the cost of acquiring an actual depositing player came down to about a third of what it was. The key detail is that these gains came while scaling budgets up, not cutting them. Lower acquisition costs while spending more is the opposite of the usual pattern when you increase investment.
What the Team Relies On
Three features drive most of the day-to-day value. The integrations are the foundation, pushing conversion data back to media platforms automatically without manual intervention. Live reports give the team a real-time cross-channel view, so they can act on what’s happening rather than waiting to compile it. And the Anti-Fraud Kit has been particularly valuable in iGaming, where being able to verify that traffic is genuinely coming from the target country, rather than bots or spam, protects both budget and the quality of players acquired.
The visibility Voluum provided also surfaced some surprises. Influencer campaigns that appeared to be performing turned out not to be, something that simply wasn’t possible to determine before, partly because not all affiliate platforms allow traffic to be broken out by source. Better data changed which channels they invested in, not just how much.
Would They Recommend It?
Without hesitation. For anyone running performance marketing in iGaming across multiple channels and affiliate partners, Betcomrade points to three things Voluum delivered: a reliable single view of what’s working, automated conversion feedback into media platforms, and a large reduction in manual reporting work. For their team, it stopped being a tracker and became central to how the whole operation runs.
Facebook
Telegram
