Clickspros have “pros” in the name for no accident
Staying afloat in the rapidly evolving iGaming industry for so many years is quite a challenge. But the Clickspros team consists of true experts: people who know how to take advantage of Voluum features, develop their own systems, connect everything to a mobile measurement partner and earn money.
That’s why they are a go-to agency for iGaming brands that want to expand their reach on multiple channels. They are problem solvers, and there is no shortage of problems to solve in this industry:
- Seasonality: iGaming campaigns rise and fall in popularity, and you need to have a plan (and tools) for both situations. A capable tracker when the numbers are high and new strategy to test when they are low
- Competition: The market is crowded with really smart people. Being good is not enough, being slightly better will only get you so far. No, true winners and survivors need to be the best and think 10 moves forward in 4-dimensional chess.
- Tracking and integration: Clickspros deals mainly with mobile traffic, which comes with its own set of rules and limitations. Being able to attract new users while maintaining a healthy cost and revenue ratio is a hurdle.
- Regulations: You need different strategies for regulated and unregulated markets and managing campaigns under different sets of rules poses a huge challenge.
But the company wouldn’t be able to stay in this market for a decade if they didn’t know the way to tackle these problems.
Nine years ago, they became a loyal Voluum users who put its servers to the test with huge numbers, reaching almost 2 billion events per month. Since then, Voluum has became essential to their strategy
Why Clickspros chose Voluum
The reasoning was simple: they needed a tool that could handle huge loads of traffic and help make sense of it.
Proprietary systems or, God forbid, Excel spreadsheets, cannot support such high volumes of traffic. You need two things if you operate on such a scale:
- A robust reporting engine that can help you analyze collected data
- Servers powerful enough to handle the traffic load.
Lack of a system capable of those two things impedes scaling and suffocates revenue growth.
Voluum is in the center of everything. Voluum gets traffic from programmatic ad networks such as RollerAds, PropellerAds and HiltopAds. Then it tracks funnels by itself or using Clickspros’s proprietary system that combines Voluum tracking with their own websites. Lastly Voluum records conversion data that is partly pulled from an MMP – AppsFlyer.
Voluum is their only reporting tool. With the ability to upload conversions and track custom conversions, the platform delivers a complete picture of overall profitability, unlocks optimization potential and automates tasks that would otherwise cost several manhours.
In the end, Clickspros can deliver results to their clients no matter the scale at which they operate.
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