Save your time, save your energy
with Yahoo API integration in Voluum
What is Yahoo?
Yahoo is a brand source that provides search and native traffic within one platform, with 60+ billion monthly global impressions across the network.
In their publishers’ portfolio, you can find not only the premium websites that they own, but also traffic from their external partners such as ABC News, Apple News, MSN, and ESPN.
While advertising with Yahoo you can choose from different ad formats: image, video, app install, carousel, Yahoo Mail, Moments ads.
Because ads are displayed alongside premium content, and (based on the Yahoo data from 2014) they may reach over 430 million mobile users – allowing you to increase visitor engagement with your ad and reach a target audience. That’s why this source attracts not only affiliate marketers, but also marketing agencies and in-house media buyers.
Why track Yahoo campaigns in Voluum?
- Gather data for all your sources’ campaigns and conversion types within one platform
- Monitor your campaigns to maximize profits
- Simplify optimization process thanks to alerts and markers
Smaller effort, bigger results.
Cookies won’t mess up your stats
Browsers or devices that are blocking cookies within campaigns? Worry no more. With Yahoo Automizer integration you will generate postback with a few clicks, and use a conversion tracking solution that works regardless of cookies.Read more
Every piece of data collected in one place
Country, browser, OS, device type or version, time or hour of the day you name the report, Voluum got it covered.Thanks to Voluum's Real-time reporting, you will be up to date with everything that you need for optimization. Create simple reports or dig into more details with the use of Grouping and Drill-down options. Choose from 30+ metrics that Voluum offers, and pass from Yahoo ad group and ad ids, creative, network name, and moreRead more
Mark & block bot traffic
With Voluum’s Anti-fraud kit, you can keep an eye on the traffic quality, filter bots, and block suspicious visitors. Protect your campaigns from fraud to be sure that: you don’t waste the money for invalid traffic and that your reports are transparent and adequate.Read more
Simplify optimization process with AUTOMIZER
- Get notifications when ad groups or ads do not perform well
- Use auto-rules that will mark best performing creatives in the report
- Set Yahoo S2S postback through custom integration
Get notified about performance changes with Auto-rules
Cost higher than $30 and no conversions for the ad group id in the last 24 hours time range
GET NOTIFIED and MARK ad group in the report
No conversions within last 12 hours
Send an ALERT
Some ad ids have more than 10000 visits within the last 48 hours but their ROI is < 5%
ADD TO LIST to easily copy all of them and pause in Yahoo later on manually