Voluum vs. Thrive.
Compare Affiliate Trackers

What is the best affiliate ad tracking software?

Some ad tracker features make all the difference, if you want to optimize your campaigns for maximum ROI and improve your workflow. In Voluum you can track impressions, set conversion caps, manually update your costs and conversions. Those are some of the reasons why affiliates choose Voluum over ThriveTracker.

Voluum
Thrive
FEATURES
Notifications
Get notified by the tracker, if a specific event happens.

Custom push notifications: mobile and desktop
Raw Data Access
Download raw data to get the most detailed information about every single visit.

When self-hosted
Bot Traffic
Known Bot Filtering
Filter out known harmless bots from you reports.


Rule-based IP/UA bot blocking
Block unwanted traffic from being redirected to your offers or landers.

(part of Anti-Fraud Kit)
Auto-detection and Anti-fraud Details
Detect invalid traffic even more accurately and learn where it came from.

10 metrics (part of Anti-Fraud Kit)
Bot Traps
Flag invalid traffic more effectively by luring bots with invisible links.

Honeypot (part of Anti-Fraud Kit)
Automatic Campaign Optimization
AI-powered tools helping to automatically increase campaign performance.

Traffic Distribution AI for offers, landers, and paths
Collaboration Tools:
Separate Workspaces
Segregate campaigns and campaign elements into separate working areas.
Multi-user
Structure teamwork into manageable working groups and grant specific permissions to your associates.
Shared Reports
Share live data reports inside and outside your team.
White Label Shared Reports
Share live reports on your own website with no tracker branding and no links to the tracker.
Voluum
Thrive
Reporting API
Manage entities and generate reports using REST API with JSON.
Mobile App
Monitor your campaigns’ performance on the go.

With Custom Notifications
Impression Tracking
Track impressions of your banner ads (number of times a banner is loaded).
Conversion Cap
Automatically redirect your visitors to another offer, when the first one reaches the daily limit of conversions.
Custom Conversion Tracking
Track additional actions users take throughout their customer lifecycle.
Manual Cost Update
Manually modify your campaign costs in the tracker, if they differ from those reported by your traffic source.
Extensive Reporting
Get granular data on every impression, visit, click, and conversion.

drill-down and 3-level grouping
Rule-based Targeting
Split traffic and direct it to different landing pages and offers, based on its properties.
Activity Log
See the list of all recent changes/mods made in your tracker account.
Manual Conversion Upload
Manually upload conversions if your affiliate network didn't fire a valid postback to your tracker.
Redirect Webhook
Be able to dynamically override default redirection paths in real-time through a webhook-like system.
Traffic sources cost integration
Have your campaign costs updated automatically in the tracker.
No-redirect tracking
Track paid and organic traffic without the initial redirect.
Multi-step funnels
Create & track campaigns with more steps, e.g. two consecutive landing pages.
Zeropark Integration
Track unlimited Zeropark events for free and control your Zeropark campaigns in the tracker.

full
DSP Integration
Buy native traffic from multiple sources in real-time, inside the tracker.

full
HOSTING
Cloud-based
Forget difficult setups and server maintenance. Start tracking in minutes and scale easily.
Self-hosted / Cloud-based
Data Centers
In how many regions are the tracker’s data centers located?
7 AWS Regions
California, Virginia, São Paulo, Dublin, Frankfurt, Tokyo, Singapore
9 AWS regions
Reliability
Tracker’s history of keeping campaigns constantly running and data safe.
No server downtime since 2015
Data not available
Please notify us here if you believe this should be updated.
USAGE PARAMETERS
Events Included in the lowest plan
Number of visits, clicks, and conversions included in the plan.
1,000,000 / month (all events)
100,000 / month (visits only)
Overage Charge in the lowest plan
Price for events that exceeded the number of events included in your plan.
$0.07 / 1,000 events
$0.04 / 1,000 visits
Data History
How far back you can see your campaign data.
Up to 24 months
3-6 months
Dedicated Domain with SSL
Number of unique tracking domains with SSL assigned to your account only.
Custom Domains Included
Number of your own domains you can use to customize links for tracking.
Up to unlimited
Up to 10
SUPPORT
Onboarding
How the onboarding process is performed: individually, in groups or with a self-served tutorial.
Group/Personal
Personal
Account Management
A dedicated account manager as the first point of contact.
Available
Available
FREE RESOURCES
Blog
Discover the latest marketing tricks & stay up-to-date with the affiliate industry news.
Live Webinars
Learn everything from the basics to advanced tracker features. Take part in live Q&A sessions.
Step-by-Step Guides
Use extensive documentation to master the tracker’s features and make your campaigns even more profitable.
Video Tutorials
Watch short & helpful guides to learn the tracker’s features the easy way.
FEATURES
Notifications
Get notified by the tracker, if a specific event happens.
Voluum

Custom push notifications: mobile and desktop
Thrive
Raw Data Access
Download raw data to get the most detailed information about every single visit.
Voluum
Thrive

When self-hosted
Bot Traffic
Voluum
Known Bot Filtering
Filter out known harmless bots from you reports.


Rule-based IP/UA bot blocking
Block unwanted traffic from being redirected to your offers or landers.

(part of Anti-Fraud Kit)
Auto-detection and Anti-fraud Details
Detect invalid traffic even more accurately and learn where it came from.

10 metrics (part of Anti-Fraud Kit)
Bot Traps
Flag invalid traffic more effectively by luring bots with invisible links.

Honeypot (part of Anti-Fraud Kit)
Thrive
Known Bot Filtering
Filter out known harmless bots from you reports.
Rule-based IP/UA bot blocking
Block unwanted traffic from being redirected to your offers or landers.
Auto-detection and Anti-fraud Details
Detect invalid traffic even more accurately and learn where it came from.
Bot Traps
Flag invalid traffic more effectively by luring bots with invisible links.
Automatic Campaign Optimization
AI-powered tools helping to automatically increase campaign performance.
Voluum

Traffic Distribution AI for offers, landers, and paths
Thrive
Collaboration Tools:
Voluum
Separate Workspaces
Segregate campaigns and campaign elements into separate working areas.
Multi-user
Structure teamwork into manageable working groups and grant specific permissions to your associates.
Shared Reports
Share live data reports inside and outside your team.
White Label Shared Reports
Share live reports on your own website with no tracker branding and no links to the tracker.
Thrive
Separate Workspaces
Segregate campaigns and campaign elements into separate working areas.
Multi-user
Structure teamwork into manageable working groups and grant specific permissions to your associates.
Shared Reports
Share live data reports inside and outside your team.
White Label Shared Reports
Share live reports on your own website with no tracker branding and no links to the tracker.
Reporting API
Manage entities and generate reports using REST API with JSON.
Voluum
Thrive
Mobile App
Monitor your campaigns’ performance on the go.
Voluum

With Custom Notifications
Thrive
Impression Tracking
Track impressions of your banner ads (number of times a banner is loaded).
Voluum
Thrive
Conversion Cap
Automatically redirect your visitors to another offer, when the first one reaches the daily limit of conversions.
Voluum
Thrive
Custom Conversion Tracking
Track additional actions users take throughout their customer lifecycle.
Voluum
Thrive
Manual Cost Update
Manually modify your campaign costs in the tracker, if they differ from those reported by your traffic source.
Voluum
Thrive
Extensive Reporting
Get granular data on every impression, visit, click, and conversion.
Voluum

drill-down and 3-level grouping
Thrive
Rule-based Targeting
Split traffic and direct it to different landing pages and offers, based on its properties.
Voluum
Thrive
Activity Log
See the list of all recent changes/mods made in your tracker account.
Voluum
Thrive
Manual Conversion Upload
Manually upload conversions if your affiliate network didn't fire a valid postback to your tracker.
Voluum
Thrive
Redirect Webhook
Be able to dynamically override default redirection paths in real-time through a webhook-like system.
Voluum
Thrive
Traffic sources cost integration
Have your campaign costs updated automatically in the tracker.
Voluum
Thrive
No-redirect tracking
Track paid and organic traffic without the initial redirect.
Voluum
Thrive
Multi-step funnels
Create & track campaigns with more steps, e.g. two consecutive landing pages.
Voluum
Thrive
Zeropark Integration
Track unlimited Zeropark events for free and control your Zeropark campaigns in the tracker.
Voluum

full
Thrive
DSP Integration
Buy native traffic from multiple sources in real-time, inside the tracker.
Voluum

full
Thrive
HOSTING
Cloud-based
Forget difficult setups and server maintenance. Start tracking in minutes and scale easily.
Voluum
Thrive
Self-hosted / Cloud-based
Data Centers
In how many regions are the tracker’s data centers located?
Voluum
7 AWS Regions
California, Virginia, São Paulo, Dublin, Frankfurt, Tokyo, Singapore
Thrive
9 AWS regions
Reliability
Tracker’s history of keeping campaigns constantly running and data safe.
Voluum
No server downtime since 2015
Thrive
Data not available
Please notify us here if you believe this should be updated.
USAGE PARAMETERS
Events Included in the lowest plan
Number of visits, clicks, and conversions included in the plan.
Voluum
1,000,000 / month (all events)
Thrive
100,000 / month (visits only)
Overage Charge in the lowest plan
Price for events that exceeded the number of events included in your plan.
Voluum
$0.07 / 1,000 events
Thrive
$0.04 / 1,000 visits
Data History
How far back you can see your campaign data.
Voluum
Up to 24 months
Thrive
3-6 months
Dedicated Domain with SSL
Number of unique tracking domains with SSL assigned to your account only.
Voluum
Thrive
Custom Domains Included
Number of your own domains you can use to customize links for tracking.
Voluum
Up to unlimited
Thrive
Up to 10
SUPPORT
Onboarding
How the onboarding process is performed: individually, in groups or with a self-served tutorial.
Voluum
Group/Personal
Thrive
Personal
Account Management
A dedicated account manager as the first point of contact.
Voluum
Available
Thrive
Available
FREE RESOURCES
Blog
Discover the latest marketing tricks & stay up-to-date with the affiliate industry news.
Voluum
Thrive
Live Webinars
Learn everything from the basics to advanced tracker features. Take part in live Q&A sessions.
Voluum
Thrive
Step-by-Step Guides
Use extensive documentation to master the tracker’s features and make your campaigns even more profitable.
Voluum
Thrive
Video Tutorials
Watch short & helpful guides to learn the tracker’s features the easy way.
Voluum
Thrive

Comparison based on publicly available data as of March 19, 2020
Please notify us here if you believe something should be updated.

Start Tracking With Voluum Today

Using Thrive? Switch smoothly with our migration tool!