Choose the best affiliate tracking
software for you.

Why Voluum is perfect Google Analytics Alternative

If you want a tool that better addresses your affiliate marketing’s specific needs, Voluum will be a great fit. With auto-rules and bot protection features, Voluum is a better choice over Google Analytics. Google Analytics affiliate link tracking works well if you want to record visits only. 3rd party conversion tracking is limited as Google Analytics postbacks are not supported. That is why Voluum is a great Google Analytics substitute.

How to track affiliate sales with Voluum

Voluum not only analyses your traffic but also can re-route it to automatically find the most effective landing page & offer combination, perform easy A/B tests and redirect invalid traffic outside your campaign funnel. Voluum is the best fit for affiliate marketers that want more than just a data analysis tool. Voluum can take action, control your affiliate marketing campaigns from an integrated traffic source without the need of changing the UI and record 3rd party conversions. Pause and resume campaigns from Voluum and create automatic rules that launch certain actions when set criteria are met.

Voluum
Google Analytics
Features
Extensive Reporting
Get granular data on every impression, visit, click, and conversion.

drill-down and 3-level grouping
Automatic Campaign Optimization
AI-powered tools helping to automatically increase campaign performance.

Traffic Distribution AI for offers, landers, and paths
Integrations
Automizer:
Traffic source integrations
Auto-update your traffic source costs and control your campaigns straight from Voluum.

Cost integration, bid changing, whitelists and blacklists, campaign pausing
Rules
Create rules to automatically perform actions on your campaigns.
Alerts
Stay up to date with your campaings thanks to desktop and mobile notifications.

Desktop, mobile and email
Voluum DSP integration
Buy native traffic from multiple sources in real-time, inside the tracker.

no cost update, only pausing campaigns or creatives
Features
Bot Traffic
Known Bot Filtering
Filter out known harmless bots from you reports.


Rule-based IP/UA bot blocking
Block unwanted traffic from being redirected to your offers or landers.

(part of Anti-Fraud Kit)

only filtering
Auto-detection and Anti-fraud Details
Detect invalid traffic even more accurately and learn where it came from.

10 metrics (part of Anti-Fraud Kit)
Bot Traps
Flag invalid traffic more effectively by luring bots with invisible links.

Honeypot (part of Anti-Fraud Kit)
Collaboration Tools:
Separate Workspaces
Segregate campaigns and campaign elements into separate working areas.
Multi-user
Structure teamwork into manageable working groups and grant specific permissions to your associates.
Shared Reports
Share live data reports inside and outside your team.
White Label Shared Reports
Share live reports on your own website with no tracker branding and no links to the tracker.

via free 3rd party integration

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Voluum
Google Analytics
Reporting API
Manage entities and generate reports using REST API with JSON.
Mobile App
Monitor your campaigns’ performance on the go.

With Custom Notifications
Lander Protection Script
Block access to your landing page from visitors or programs that didn't come through a campaign URL.

PHP and JavaScript
Lander Scanning Tool
Make sure you set up your landing page correctly.
Multi-step funnels
Create & track campaigns with more steps, e.g. two consecutive landing pages.
Rule-based Targeting
Split traffic and direct it to different landing pages and offers, based on its properties.
Raw Data Access
Download raw data to get the most detailed information about every single visit.

Not available for standard version
Error Log
See all the errors & postback issues related to your account.

all invalid requests reported
Multicurrency
Track your spend and revenue in multiple currencies at the same time.

all currencies
Impression Tracking
Track impressions of your banner ads (number of times a banner is loaded).
Conversion Cap
Automatically redirect your visitors to another offer, when the first one reaches the daily limit of conversions.
Custom Conversion Tracking
Track additional actions users take throughout their customer lifecycle.
Manual Cost Update
Manually modify your campaign costs in the tracker, if they differ from those reported by your traffic source.
Activity Log
See the list of all recent changes/mods made in your tracker account.
Manual Conversion Upload
Manually upload conversions if your affiliate network didn't fire a valid postback to your tracker.
Redirect Webhook
Be able to dynamically override default redirection paths in real-time through a webhook-like system.
Pixel Tracking
Track paid and organic traffic without the initial redirect.
Double-meta refresh
Hide your referrer even more effectively with a double redirect.

doesn't redirect
Report markers
Add visual representations to values passed in custom variables.
Multi-factor authentication
Add an extra layer of security with 2-factor authentication.
Hosting
Cloud-based
Forget difficult setups and server maintenance. Start tracking in minutes and scale easily.
Data Centers
In how many regions are the tracker’s data centers located?
7 AWS Regions
California, Virginia, São Paulo, Dublin, Frankfurt, Tokyo, Singapore
24 regions
Reliability
Tracker’s history of keeping campaigns constantly running and data safe.
No server downtime since 2015
No SLA for standard version
Usage Parameters
Events Included in the lowest plan
Number of visits, clicks, and conversions included in the plan.
1,000,000 / month
10,000,000 / month
Overage Charge in the lowest plan
Price for events that exceeded the number of events included in your plan.
$0.065 / 1,000 events
Upgrading to Google Analytics 360 or altering your data collection
Free Ad Spend limit for integrated sources in the lowest plan
Integrate your traffic sources and track up to $1000 ad spend/mo for free
$1000 free
Does not apply
Data History
How far back you can see your campaign data.
Up to 24 months
Up to 14 months for App + Web properties
Dedicated Domain with SSL
Number of unique tracking domains with SSL assigned to your account only.
Custom Domains Included
Number of your own domains you can use to customize links for tracking.
Up to unlimited
Support
Onboarding
How the onboarding process is performed: individually, in groups or with a self-served tutorial.
Group/Personal
Account Management
A dedicated account manager as the first point of contact.
Available
Free Resources
Blog
Discover the latest marketing tricks & stay up-to-date with the affiliate industry news.
Live Webinars
Learn everything from the basics to advanced tracker features. Take part in live Q&A sessions.
Step-by-Step Guides
Use extensive documentation to master the tracker’s features and make your campaigns even more profitable.
Video Tutorials
Watch short & helpful guides to learn the tracker’s features the easy way.
Features
Extensive Reporting
Get granular data on every impression, visit, click, and conversion.
Voluum

drill-down and 3-level grouping
Google Analytics
Automatic Campaign Optimization
AI-powered tools helping to automatically increase campaign performance.
Voluum

Traffic Distribution AI for offers, landers, and paths
Google Analytics
Integrations
Automizer:
Voluum
Traffic source integrations
Auto-update your traffic source costs and control your campaigns straight from Voluum.

Cost integration, bid changing, whitelists and blacklists, campaign pausing
Rules
Create rules to automatically perform actions on your campaigns.
Alerts
Stay up to date with your campaings thanks to desktop and mobile notifications.

Desktop, mobile and email
Google Analytics
Traffic source integrations
Auto-update your traffic source costs and control your campaigns straight from Voluum.
Rules
Create rules to automatically perform actions on your campaigns.
Alerts
Stay up to date with your campaings thanks to desktop and mobile notifications.
Voluum DSP integration
Buy native traffic from multiple sources in real-time, inside the tracker.
Voluum

no cost update, only pausing campaigns or creatives
Google Analytics
Features
Bot Traffic
Voluum
Known Bot Filtering
Filter out known harmless bots from you reports.


Rule-based IP/UA bot blocking
Block unwanted traffic from being redirected to your offers or landers.

(part of Anti-Fraud Kit)
Auto-detection and Anti-fraud Details
Detect invalid traffic even more accurately and learn where it came from.

10 metrics (part of Anti-Fraud Kit)
Bot Traps
Flag invalid traffic more effectively by luring bots with invisible links.

Honeypot (part of Anti-Fraud Kit)
Google Analytics
Known Bot Filtering
Filter out known harmless bots from you reports.
Rule-based IP/UA bot blocking
Block unwanted traffic from being redirected to your offers or landers.

only filtering
Auto-detection and Anti-fraud Details
Detect invalid traffic even more accurately and learn where it came from.
Bot Traps
Flag invalid traffic more effectively by luring bots with invisible links.
Collaboration Tools:
Voluum
Separate Workspaces
Segregate campaigns and campaign elements into separate working areas.
Multi-user
Structure teamwork into manageable working groups and grant specific permissions to your associates.
Shared Reports
Share live data reports inside and outside your team.
White Label Shared Reports
Share live reports on your own website with no tracker branding and no links to the tracker.
Google Analytics
Separate Workspaces
Segregate campaigns and campaign elements into separate working areas.
Multi-user
Structure teamwork into manageable working groups and grant specific permissions to your associates.
Shared Reports
Share live data reports inside and outside your team.
White Label Shared Reports
Share live reports on your own website with no tracker branding and no links to the tracker.

via free 3rd party integration
Features
Reporting API
Manage entities and generate reports using REST API with JSON.
Voluum
Google Analytics
Mobile App
Monitor your campaigns’ performance on the go.
Voluum

With Custom Notifications
Google Analytics
Lander Protection Script
Block access to your landing page from visitors or programs that didn't come through a campaign URL.
Voluum

PHP and JavaScript
Google Analytics
Lander Scanning Tool
Make sure you set up your landing page correctly.
Voluum
Google Analytics
Multi-step funnels
Create & track campaigns with more steps, e.g. two consecutive landing pages.
Voluum
Google Analytics
Rule-based Targeting
Split traffic and direct it to different landing pages and offers, based on its properties.
Voluum
Google Analytics
Raw Data Access
Download raw data to get the most detailed information about every single visit.
Voluum
Google Analytics

Not available for standard version
Error Log
See all the errors & postback issues related to your account.
Voluum

all invalid requests reported
Google Analytics
Multicurrency
Track your spend and revenue in multiple currencies at the same time.
Voluum

all currencies
Google Analytics
Impression Tracking
Track impressions of your banner ads (number of times a banner is loaded).
Voluum
Google Analytics
Conversion Cap
Automatically redirect your visitors to another offer, when the first one reaches the daily limit of conversions.
Voluum
Google Analytics
Custom Conversion Tracking
Track additional actions users take throughout their customer lifecycle.
Voluum
Google Analytics
Manual Cost Update
Manually modify your campaign costs in the tracker, if they differ from those reported by your traffic source.
Voluum
Google Analytics
Activity Log
See the list of all recent changes/mods made in your tracker account.
Voluum
Google Analytics
Manual Conversion Upload
Manually upload conversions if your affiliate network didn't fire a valid postback to your tracker.
Voluum
Google Analytics
Redirect Webhook
Be able to dynamically override default redirection paths in real-time through a webhook-like system.
Voluum
Google Analytics
Pixel Tracking
Track paid and organic traffic without the initial redirect.
Voluum
Google Analytics
Double-meta refresh
Hide your referrer even more effectively with a double redirect.
Voluum
Google Analytics

doesn't redirect
Report markers
Add visual representations to values passed in custom variables.
Voluum
Google Analytics
Multi-factor authentication
Add an extra layer of security with 2-factor authentication.
Voluum
Google Analytics
Hosting
Cloud-based
Forget difficult setups and server maintenance. Start tracking in minutes and scale easily.
Voluum
Google Analytics
Data Centers
In how many regions are the tracker’s data centers located?
Voluum
7 AWS Regions
California, Virginia, São Paulo, Dublin, Frankfurt, Tokyo, Singapore
Google Analytics
24 regions
Reliability
Tracker’s history of keeping campaigns constantly running and data safe.
Voluum
No server downtime since 2015
Google Analytics
No SLA for standard version
Usage Parameters
Events Included in the lowest plan
Number of visits, clicks, and conversions included in the plan.
Voluum
1,000,000 / month
Google Analytics
10,000,000 / month
Overage Charge in the lowest plan
Price for events that exceeded the number of events included in your plan.
Voluum
$0.065 / 1,000 events
Google Analytics
Upgrading to Google Analytics 360 or altering your data collection
Free Ad Spend limit for integrated sources in the lowest plan
Integrate your traffic sources and track up to $1000 ad spend/mo for free
Voluum
$1000 free
Google Analytics
Does not apply
Data History
How far back you can see your campaign data.
Voluum
Up to 24 months
Google Analytics
Up to 14 months for App + Web properties
Dedicated Domain with SSL
Number of unique tracking domains with SSL assigned to your account only.
Voluum
Google Analytics
Custom Domains Included
Number of your own domains you can use to customize links for tracking.
Voluum
Up to unlimited
Google Analytics
Support
Onboarding
How the onboarding process is performed: individually, in groups or with a self-served tutorial.
Voluum
Group/Personal
Google Analytics
Account Management
A dedicated account manager as the first point of contact.
Voluum
Available
Google Analytics
Free Resources
Blog
Discover the latest marketing tricks & stay up-to-date with the affiliate industry news.
Voluum
Google Analytics
Live Webinars
Learn everything from the basics to advanced tracker features. Take part in live Q&A sessions.
Voluum
Google Analytics
Step-by-Step Guides
Use extensive documentation to master the tracker’s features and make your campaigns even more profitable.
Voluum
Google Analytics
Video Tutorials
Watch short & helpful guides to learn the tracker’s features the easy way.
Voluum
Google Analytics

Comparison based on publicly available data as of March 19, 2020
Please notify us here if you believe something should be updated.

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