Choose the best affiliate tracking
software for you.

Why Voluum is perfect Google Analytics Alternative

If you want a tool that better addresses your affiliate marketing’s specific needs, Voluum will be a great fit. With auto-rules and bot protection features, Voluum is a better choice over Google Analytics. Google Analytics affiliate link tracking works well if you want to record visits only. 3rd party conversion tracking is limited as Google Analytics postbacks are not supported. That is why Voluum is a great Google Analytics substitute.

How to track affiliate sales with Voluum

Voluum not only analyses your traffic but also can re-route it to automatically find the most effective landing page & offer combination, perform easy A/B tests and redirect invalid traffic outside your campaign funnel. Voluum is the best fit for affiliate marketers that want more than just a data analysis tool. Voluum can take action, control your affiliate marketing campaigns from an integrated traffic source without the need of changing the UI and record 3rd party conversions. Pause and resume campaigns from Voluum and create automatic rules that launch certain actions when set criteria are met.

Scoring points and exchanging them for rewards is your thing? With Voluum’s Loyalty Program the longer you stay with the tracker, the more points you get!

Voluum
Google Analytics
Features
Extensive Reporting
Get granular data on every impression, visit, click, and conversion.
Icons / Small / Tooltip

drill-down and 3-level grouping
Automatic Campaign Optimization
AI-powered tools helping to automatically increase campaign performance.
Icons / Small / Tooltip

Traffic Distribution AI for offers, landers, and paths
Integrations
Automizer:
Traffic source integrations
Auto-update your traffic source costs and control your campaigns straight from Voluum.
Icons / Small / Tooltip

Cost integration, bid changing, whitelists and blacklists, campaign pausing
Rules
Create rules to automatically perform actions on your campaigns.
Icons / Small / Tooltip
Alerts
Stay up to date with your campaings thanks to desktop and mobile notifications.
Icons / Small / Tooltip

Desktop, mobile and email
Voluum DSP integration
Buy native traffic from multiple sources in real-time, inside the tracker.
Icons / Small / Tooltip

no cost update, only pausing campaigns or creatives
Features
Bot Traffic
Known Bot Filtering
Filter out known harmless bots from you reports.
Icons / Small / Tooltip


Rule-based IP/UA bot blocking
Block unwanted traffic from being redirected to your offers or landers.
Icons / Small / Tooltip

(part of Anti-Fraud Kit)

only filtering
Auto-detection and Anti-fraud Details
Detect invalid traffic even more accurately and learn where it came from.
Icons / Small / Tooltip

10 metrics (part of Anti-Fraud Kit)
Bot Traps
Flag invalid traffic more effectively by luring bots with invisible links.
Icons / Small / Tooltip

Honeypot (part of Anti-Fraud Kit)
Collaboration Tools:
Separate Workspaces
Segregate campaigns and campaign elements into separate working areas.
Icons / Small / Tooltip
Multi-user
Structure teamwork into manageable working groups and grant specific permissions to your associates.
Icons / Small / Tooltip
Shared Reports
Share live data reports inside and outside your team.
Icons / Small / Tooltip
White Label Shared Reports
Share live reports on your own website with no tracker branding and no links to the tracker.
Icons / Small / Tooltip

via free 3rd party integration

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Voluum
Google Analytics
Reporting API
Manage entities and generate reports using REST API with JSON.
Icons / Small / Tooltip
Mobile App
Monitor your campaigns’ performance on the go.
Icons / Small / Tooltip

With Custom Notifications
Lander Protection Script
Block access to your landing page from visitors or programs that didn't come through a campaign URL.
Icons / Small / Tooltip

PHP and JavaScript
Lander Scanning Tool
Make sure you set up your landing page correctly.
Icons / Small / Tooltip
Multi-step funnels
Create & track campaigns with more steps, e.g. two consecutive landing pages.
Icons / Small / Tooltip
Rule-based Targeting
Split traffic and direct it to different landing pages and offers, based on its properties.
Icons / Small / Tooltip
Raw Data Access
Download raw data to get the most detailed information about every single visit.
Icons / Small / Tooltip

Not available for standard version
Error Log
See all the errors & postback issues related to your account.
Icons / Small / Tooltip

all invalid requests reported
Multicurrency
Track your spend and revenue in multiple currencies at the same time.
Icons / Small / Tooltip

all currencies
Impression Tracking
Track impressions of your banner ads (number of times a banner is loaded).
Icons / Small / Tooltip
Conversion Cap
Automatically redirect your visitors to another offer, when the first one reaches the daily limit of conversions.
Icons / Small / Tooltip
Custom Conversion Tracking
Track additional actions users take throughout their customer lifecycle.
Icons / Small / Tooltip
Manual Cost Update
Manually modify your campaign costs in the tracker, if they differ from those reported by your traffic source.
Icons / Small / Tooltip
Activity Log
See the list of all recent changes/mods made in your tracker account.
Icons / Small / Tooltip
Manual Conversion Upload
Manually upload conversions if your affiliate network didn't fire a valid postback to your tracker.
Icons / Small / Tooltip
Redirect Webhook
Be able to dynamically override default redirection paths in real-time through a webhook-like system.
Icons / Small / Tooltip
Pixel Tracking
Track paid and organic traffic without the initial redirect.
Icons / Small / Tooltip
Double-meta refresh
Hide your referrer even more effectively with a double redirect.
Icons / Small / Tooltip

doesn't redirect
Report markers
Add visual representations to values passed in custom variables.
Icons / Small / Tooltip
Multi-factor authentication
Add an extra layer of security with 2-factor authentication.
Icons / Small / Tooltip
Hosting
Cloud-based
Forget difficult setups and server maintenance. Start tracking in minutes and scale easily.
Icons / Small / Tooltip
Data Centers
In how many regions are the tracker’s data centers located?
Icons / Small / Tooltip
7 AWS Regions
California, Virginia, São Paulo, Dublin, Frankfurt, Tokyo, Singapore
24 regions
Reliability
Tracker’s history of keeping campaigns constantly running and data safe.
Icons / Small / Tooltip
No server downtime since 2015
No SLA for standard version
Usage Parameters
Events Included in the lowest plan
Number of visits, clicks, and conversions included in the plan.
Icons / Small / Tooltip
1,000,000 / month
10,000,000 / month
Overage Charge in the lowest plan
Price for events that exceeded the number of events included in your plan.
Icons / Small / Tooltip
$0.065 / 1,000 events
Upgrading to Google Analytics 360 or altering your data collection
Free Ad Spend limit for integrated sources in the lowest plan
Integrate your traffic sources and track up to $1000 ad spend/mo for free
Icons / Small / Tooltip
$1000 free
Does not apply
Data History
How far back you can see your campaign data.
Icons / Small / Tooltip
Up to 24 months
Up to 14 months for App + Web properties
Dedicated Domain with SSL
Number of unique tracking domains with SSL assigned to your account only.
Icons / Small / Tooltip
Custom Domains Included
Number of your own domains you can use to customize links for tracking.
Icons / Small / Tooltip
Up to unlimited
Support
Onboarding
How the onboarding process is performed: individually, in groups or with a self-served tutorial.
Icons / Small / Tooltip
Group/Personal
Account Management
A dedicated account manager as the first point of contact.
Icons / Small / Tooltip
Available
Free Resources
Blog
Discover the latest marketing tricks & stay up-to-date with the affiliate industry news.
Icons / Small / Tooltip
Live Webinars
Learn everything from the basics to advanced tracker features. Take part in live Q&A sessions.
Icons / Small / Tooltip
Step-by-Step Guides
Use extensive documentation to master the tracker’s features and make your campaigns even more profitable.
Icons / Small / Tooltip
Video Tutorials
Watch short & helpful guides to learn the tracker’s features the easy way.
Icons / Small / Tooltip
Features
Extensive Reporting
Get granular data on every impression, visit, click, and conversion.
Icons / Small / Tooltip
Voluum

drill-down and 3-level grouping
Google Analytics
Automatic Campaign Optimization
AI-powered tools helping to automatically increase campaign performance.
Icons / Small / Tooltip
Voluum

Traffic Distribution AI for offers, landers, and paths
Google Analytics
Integrations
Automizer:
Voluum
Traffic source integrations
Auto-update your traffic source costs and control your campaigns straight from Voluum.
Icons / Small / Tooltip

Cost integration, bid changing, whitelists and blacklists, campaign pausing
Rules
Create rules to automatically perform actions on your campaigns.
Icons / Small / Tooltip
Alerts
Stay up to date with your campaings thanks to desktop and mobile notifications.
Icons / Small / Tooltip

Desktop, mobile and email
Google Analytics
Traffic source integrations
Auto-update your traffic source costs and control your campaigns straight from Voluum.
Icons / Small / Tooltip
Rules
Create rules to automatically perform actions on your campaigns.
Icons / Small / Tooltip
Alerts
Stay up to date with your campaings thanks to desktop and mobile notifications.
Icons / Small / Tooltip
Voluum DSP integration
Buy native traffic from multiple sources in real-time, inside the tracker.
Icons / Small / Tooltip
Voluum

no cost update, only pausing campaigns or creatives
Google Analytics
Features
Bot Traffic
Voluum
Known Bot Filtering
Filter out known harmless bots from you reports.
Icons / Small / Tooltip


Rule-based IP/UA bot blocking
Block unwanted traffic from being redirected to your offers or landers.
Icons / Small / Tooltip

(part of Anti-Fraud Kit)
Auto-detection and Anti-fraud Details
Detect invalid traffic even more accurately and learn where it came from.
Icons / Small / Tooltip

10 metrics (part of Anti-Fraud Kit)
Bot Traps
Flag invalid traffic more effectively by luring bots with invisible links.
Icons / Small / Tooltip

Honeypot (part of Anti-Fraud Kit)
Google Analytics
Known Bot Filtering
Filter out known harmless bots from you reports.
Icons / Small / Tooltip
Rule-based IP/UA bot blocking
Block unwanted traffic from being redirected to your offers or landers.
Icons / Small / Tooltip

only filtering
Auto-detection and Anti-fraud Details
Detect invalid traffic even more accurately and learn where it came from.
Icons / Small / Tooltip
Bot Traps
Flag invalid traffic more effectively by luring bots with invisible links.
Icons / Small / Tooltip
Collaboration Tools:
Voluum
Separate Workspaces
Segregate campaigns and campaign elements into separate working areas.
Icons / Small / Tooltip
Multi-user
Structure teamwork into manageable working groups and grant specific permissions to your associates.
Icons / Small / Tooltip
Shared Reports
Share live data reports inside and outside your team.
Icons / Small / Tooltip
White Label Shared Reports
Share live reports on your own website with no tracker branding and no links to the tracker.
Icons / Small / Tooltip
Google Analytics
Separate Workspaces
Segregate campaigns and campaign elements into separate working areas.
Icons / Small / Tooltip
Multi-user
Structure teamwork into manageable working groups and grant specific permissions to your associates.
Icons / Small / Tooltip
Shared Reports
Share live data reports inside and outside your team.
Icons / Small / Tooltip
White Label Shared Reports
Share live reports on your own website with no tracker branding and no links to the tracker.
Icons / Small / Tooltip

via free 3rd party integration
Features
Reporting API
Manage entities and generate reports using REST API with JSON.
Icons / Small / Tooltip
Voluum
Google Analytics
Mobile App
Monitor your campaigns’ performance on the go.
Icons / Small / Tooltip
Voluum

With Custom Notifications
Google Analytics
Lander Protection Script
Block access to your landing page from visitors or programs that didn't come through a campaign URL.
Icons / Small / Tooltip
Voluum

PHP and JavaScript
Google Analytics
Lander Scanning Tool
Make sure you set up your landing page correctly.
Icons / Small / Tooltip
Voluum
Google Analytics
Multi-step funnels
Create & track campaigns with more steps, e.g. two consecutive landing pages.
Icons / Small / Tooltip
Voluum
Google Analytics
Rule-based Targeting
Split traffic and direct it to different landing pages and offers, based on its properties.
Icons / Small / Tooltip
Voluum
Google Analytics
Raw Data Access
Download raw data to get the most detailed information about every single visit.
Icons / Small / Tooltip
Voluum
Google Analytics

Not available for standard version
Error Log
See all the errors & postback issues related to your account.
Icons / Small / Tooltip
Voluum

all invalid requests reported
Google Analytics
Multicurrency
Track your spend and revenue in multiple currencies at the same time.
Icons / Small / Tooltip
Voluum

all currencies
Google Analytics
Impression Tracking
Track impressions of your banner ads (number of times a banner is loaded).
Icons / Small / Tooltip
Voluum
Google Analytics
Conversion Cap
Automatically redirect your visitors to another offer, when the first one reaches the daily limit of conversions.
Icons / Small / Tooltip
Voluum
Google Analytics
Custom Conversion Tracking
Track additional actions users take throughout their customer lifecycle.
Icons / Small / Tooltip
Voluum
Google Analytics
Manual Cost Update
Manually modify your campaign costs in the tracker, if they differ from those reported by your traffic source.
Icons / Small / Tooltip
Voluum
Google Analytics
Activity Log
See the list of all recent changes/mods made in your tracker account.
Icons / Small / Tooltip
Voluum
Google Analytics
Manual Conversion Upload
Manually upload conversions if your affiliate network didn't fire a valid postback to your tracker.
Icons / Small / Tooltip
Voluum
Google Analytics
Redirect Webhook
Be able to dynamically override default redirection paths in real-time through a webhook-like system.
Icons / Small / Tooltip
Voluum
Google Analytics
Pixel Tracking
Track paid and organic traffic without the initial redirect.
Icons / Small / Tooltip
Voluum
Google Analytics
Double-meta refresh
Hide your referrer even more effectively with a double redirect.
Icons / Small / Tooltip
Voluum
Google Analytics

doesn't redirect
Report markers
Add visual representations to values passed in custom variables.
Icons / Small / Tooltip
Voluum
Google Analytics
Multi-factor authentication
Add an extra layer of security with 2-factor authentication.
Icons / Small / Tooltip
Voluum
Google Analytics
Hosting
Cloud-based
Forget difficult setups and server maintenance. Start tracking in minutes and scale easily.
Icons / Small / Tooltip
Voluum
Google Analytics
Data Centers
In how many regions are the tracker’s data centers located?
Icons / Small / Tooltip
Voluum
7 AWS Regions
California, Virginia, São Paulo, Dublin, Frankfurt, Tokyo, Singapore
Google Analytics
24 regions
Reliability
Tracker’s history of keeping campaigns constantly running and data safe.
Icons / Small / Tooltip
Voluum
No server downtime since 2015
Google Analytics
No SLA for standard version
Usage Parameters
Events Included in the lowest plan
Number of visits, clicks, and conversions included in the plan.
Icons / Small / Tooltip
Voluum
1,000,000 / month
Google Analytics
10,000,000 / month
Overage Charge in the lowest plan
Price for events that exceeded the number of events included in your plan.
Icons / Small / Tooltip
Voluum
$0.065 / 1,000 events
Google Analytics
Upgrading to Google Analytics 360 or altering your data collection
Free Ad Spend limit for integrated sources in the lowest plan
Integrate your traffic sources and track up to $1000 ad spend/mo for free
Icons / Small / Tooltip
Voluum
$1000 free
Google Analytics
Does not apply
Data History
How far back you can see your campaign data.
Icons / Small / Tooltip
Voluum
Up to 24 months
Google Analytics
Up to 14 months for App + Web properties
Dedicated Domain with SSL
Number of unique tracking domains with SSL assigned to your account only.
Icons / Small / Tooltip
Voluum
Google Analytics
Custom Domains Included
Number of your own domains you can use to customize links for tracking.
Icons / Small / Tooltip
Voluum
Up to unlimited
Google Analytics
Support
Onboarding
How the onboarding process is performed: individually, in groups or with a self-served tutorial.
Icons / Small / Tooltip
Voluum
Group/Personal
Google Analytics
Account Management
A dedicated account manager as the first point of contact.
Icons / Small / Tooltip
Voluum
Available
Google Analytics
Free Resources
Blog
Discover the latest marketing tricks & stay up-to-date with the affiliate industry news.
Icons / Small / Tooltip
Voluum
Google Analytics
Live Webinars
Learn everything from the basics to advanced tracker features. Take part in live Q&A sessions.
Icons / Small / Tooltip
Voluum
Google Analytics
Step-by-Step Guides
Use extensive documentation to master the tracker’s features and make your campaigns even more profitable.
Icons / Small / Tooltip
Voluum
Google Analytics
Video Tutorials
Watch short & helpful guides to learn the tracker’s features the easy way.
Icons / Small / Tooltip
Voluum
Google Analytics

Comparison based on publicly available data as of March 19, 2020
Please notify us here if you believe something should be updated.

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