Why Voluum is a viable Google Analytics 4 alternative
If you want to track your own or third party offers while also protecting privacy!
Google Analytics 4 is a popular analytical tool great for tracking your own site. However, GA4 is not GDPR compliant, unlike EU-based Voluum that can legally track traffic in one of the largest markets in the world.
On top of that, Google’s pixel technology is limited to working with one’s own offers (tracking of 3rd party offers with postbacks is not possible) and it won’t work when 3rd party cookies are blocked.
How is Voluum better for most marketers than Google Analytics?
Voluum integrates with multiple ad networks, social platforms and search engines, including Google Ads, what allows Voluum to correctly track costs and automate campaign pausing or bidding in selected networks.
Google Analytics 4 allows you to see how your mobile and desktop pages are doing but it lacks the option to re-route traffic in any way - an indispensable feature for performance marketers that need to A/B test various angles of their campaigns.
Leedia agency chose Voluum
Leedia, a performance marketing agency from the ultra-innovative Forex sector, went with Voluum alongside Google Analytics because of our precision in data collecting and campaign management features.
Voluum filled the gaps that Google Analytics left wide open. With Voluum tracker Leedia was able to easily track all our campaigns – Adwords impressions, clicks, conversions, costs, and profits!
Performance marketing agencyExperts in lead generation of online trading
Try before you buy!
See for yourself why Voluum beats Google Analytics 4
if you are serious about affiliate marketing & digital advertising
Reason no. 1
Cookie-safe tracking
Tracking pixels rely on cookies to store user identifying data. Cookies set by Voluum tracking pixels are both 1st and 3rd party, meaning that they won’t be blocked by privacy-oriented web browsers.
Moreover, Voluum can track conversions from 3rd party offers with postbacks and pass conversion data to Google Ads – something that is not possible with Google Analytics 4.
Reason no. 2
Campaign optimization
Voluum was designed not only to record and display mountains of data in an easy- to- digest way, but also to perform massive A/B tests either manually or automatically. This way you can easily discover the most profitable offer or landing page with the click of a button!
It can also segmentize your audience by displaying different content depending on traffic characteristics, such as device type or language.
Reason no. 3
Bot protection
Protect yourself from bots with ease! Use our Anti-Fraud Kit instead of creating filters manually, like you have to in Google Analytics.
AFK will look for patterns and characteristics of bot traffic (such as fast clicks or IPs from known data centers) and mark them as suspicious. You can then adjust your traffic targeting options to stop buying this kind of traffic or direct it outside your campaign funnel.
Reason no. 4
Automation
Voluum's Automizer connects with your traffic platforms and allows you to set up configurable auto-rules that use if/then logic, send cost information, adjust bids, receive alerts and create blacklists & whitelists!
Meanwhile, Google Analytics is made for less-competitive environments, where you can afford to wait hours before making a decision. With Voluum Automizer, you can easily outperform the rest without sacrificing more of your time!
Voluum vs. Google Analytics 4
Google Analytics 4
Optimization & Reporting
Automatic Campaign Optimization
Yes, Traffic Distribution AI for offers, landers, and paths + Smart Rotation
Google Analytics 4
Non-actionable insights
Rule-based IP/UA bot blocking
Yes, part of Anti-Fraud Kit
Google Analytics 4
Yes
Auto-detection and Anti-fraud details
Yes, 10 metrics within Anti-Fraud Kit
Google Analytics 4
No
Ad spy protection tools
Yes, both PHP and JavaScript versions
Google Analytics 4
No
Extensive Reporting
Yes (up to 4 levels of grouping and drill-down)
Google Analytics 4
Highly configurable but difficult to master
Tracking
3rd party offer tracking
Yes, with scripts or a redirect method
Google Analytics 4
No
Conversion tracking
Yes, with conversion pixels or postbacks (for 3rd party offers), with an option to pass conversion data to Google Ads and other integrated sources
Google Analytics 4
Only script-based method that excludes 3rd party offers
Cookie-safe tracking
Yes, Voluum uses 1st and 3rd party cookies
Google Analytics 4
No, Google scripts won’t work with 3rd party cookies blocked
Accepting conversions without Click IDs
Yes
Google Analytics 4
No, can only model conversions lost due to Apple’s ATT or 3rd party cookie block
Automation
Auto-campaign pausing
Yes, with ‘if/then’ logic
Google Analytics 4
No
Dayparting
Yes
Google Analytics 4
Yes
Data privacy
GDPR compliance
Yes
Google Analytics 4
No, servers that process data of EU citizens may be located outside EU jurisdiction
Protection from data mining
Yes
Google Analytics 4
Gathered data may be used to train algorithms
Moving to Google Analytics 4? Try Voluum first.
If you are migrating to Google Analytics 4 from Universal Analytics and have to learn a new platform anyway – why not give Voluum a try!
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