Voluum vs. Binom.
Compare Affiliate Trackers

Which one is the best ad tracking software?

Self-hosted trackers, like Binom, require complicated setups and maintaining your own servers. Choosing a cloud-based solution, like Voluum, eliminates these problems. It guarantees that your campaigns are always running and you don’t lose any money.

Voluum
Binom
FEATURES
Notifications
Get notified by the tracker, if a specific event happens.

Custom push notifications: mobile and desktop

Custom notifications: mobile and desktop
Raw Data Access
Download raw data to get the most detailed information about every single visit.
Bot Traffic
Known Bot Filtering
Filter out known harmless bots from you reports.


Rule-based IP/UA bot blocking
Block unwanted traffic from being redirected to your offers or landers.

(part of Anti-Fraud Kit)
Auto-detection and Anti-fraud Details
Detect invalid traffic even more accurately and learn where it came from.

10 metrics (part of Anti-Fraud Kit)
Bot Traps
Flag invalid traffic more effectively by luring bots with invisible links.

Honeypot (part of Anti-Fraud Kit)
Automatic Campaign Optimization
AI-powered tools helping to automatically increase campaign performance.

Traffic Distribution AI for offers, landers, and paths
Collaboration Tools:
Separate Workspaces
Segregate campaigns and campaign elements into separate working areas.
Multi-user
Structure teamwork into manageable working groups and grant specific permissions to your associates.
Shared Reports
Share live data reports inside and outside your team.
White Label Shared Reports
Share live reports on your own website with no tracker branding and no links to the tracker.
Voluum
Binom
Reporting API
Manage entities and generate reports using REST API with JSON.
Mobile App
Monitor your campaigns’ performance on the go.

Both iOS and Android

Android only
Impression Tracking
Track impressions of your banner ads (number of times a banner is loaded).
Conversion Cap
Automatically redirect your visitors to another offer, when the first one reaches the daily limit of conversions.
Custom Conversion Tracking
Track additional actions users take throughout their customer lifecycle.
Manual Cost Update
Manually modify your campaign costs in the tracker, if they differ from those reported by your traffic source.
Extensive Reporting
Get granular data on every impression, visit, click, and conversion.

drill-down and 3-level grouping
Rule-based Targeting
Split traffic and direct it to different landing pages and offers, based on its properties.
Activity Log
See the list of all recent changes/mods made in your tracker account.
Manual Conversion Upload
Manually upload conversions if your affiliate network didn't fire a valid postback to your tracker.
Redirect Webhook
Be able to dynamically override default redirection paths in real-time through a webhook-like system.
Traffic sources cost integration
Have your campaign costs updated automatically in the tracker.
No-redirect tracking
Track paid and organic traffic without the initial redirect.
Multi-step funnels
Create & track campaigns with more steps, e.g. two consecutive landing pages.
Zeropark Integration
Track unlimited Zeropark events for free and control your Zeropark campaigns in the tracker.

full
DSP Integration
Buy native traffic from multiple sources in real-time, inside the tracker.

full
HOSTING
Cloud-based
Forget difficult setups and server maintenance. Start tracking in minutes and scale easily.
Data Centers
In how many regions are the tracker’s data centers located?
7 AWS Regions
California, Virginia, São Paulo, Dublin, Frankfurt, Tokyo, Singapore
Reliability
Tracker’s history of keeping campaigns constantly running and data safe.
No server downtime since 2015
Depending on infrastructure
USAGE PARAMETERS
Events Included in the lowest plan
Number of visits, clicks, and conversions included in the plan.
1,000,000 / month
Unlimited
Overage Charge in the lowest plan
Price for events that exceeded the number of events included in your plan.
$0.07 / 1,000 events
Does not apply
Data History
How far back you can see your campaign data.
Up to 24 months
Self-managed
Dedicated Domain with SSL
Number of unique tracking domains with SSL assigned to your account only.
Custom Domains Included
Number of your own domains you can use to customize links for tracking.
Up to unlimited
Unlimited
SUPPORT
Onboarding
How the onboarding process is performed: individually, in groups or with a self-served tutorial.
Group/Personal
Online Chat
Account Management
A dedicated account manager as the first point of contact.
Available
Available
FREE RESOURCES
Blog
Discover the latest marketing tricks & stay up-to-date with the affiliate industry news.
Live Webinars
Learn everything from the basics to advanced tracker features. Take part in live Q&A sessions.
Step-by-Step Guides
Use extensive documentation to master the tracker’s features and make your campaigns even more profitable.
Video Tutorials
Watch short & helpful guides to learn the tracker’s features the easy way.
FEATURES
Notifications
Get notified by the tracker, if a specific event happens.
Voluum

Custom push notifications: mobile and desktop
Binom

Custom notifications: mobile and desktop
Raw Data Access
Download raw data to get the most detailed information about every single visit.
Voluum
Binom
Bot Traffic
Voluum
Known Bot Filtering
Filter out known harmless bots from you reports.


Rule-based IP/UA bot blocking
Block unwanted traffic from being redirected to your offers or landers.

(part of Anti-Fraud Kit)
Auto-detection and Anti-fraud Details
Detect invalid traffic even more accurately and learn where it came from.

10 metrics (part of Anti-Fraud Kit)
Bot Traps
Flag invalid traffic more effectively by luring bots with invisible links.

Honeypot (part of Anti-Fraud Kit)
Binom
Known Bot Filtering
Filter out known harmless bots from you reports.
Rule-based IP/UA bot blocking
Block unwanted traffic from being redirected to your offers or landers.
Auto-detection and Anti-fraud Details
Detect invalid traffic even more accurately and learn where it came from.
Bot Traps
Flag invalid traffic more effectively by luring bots with invisible links.
Automatic Campaign Optimization
AI-powered tools helping to automatically increase campaign performance.
Voluum

Traffic Distribution AI for offers, landers, and paths
Binom
Collaboration Tools:
Voluum
Separate Workspaces
Segregate campaigns and campaign elements into separate working areas.
Multi-user
Structure teamwork into manageable working groups and grant specific permissions to your associates.
Shared Reports
Share live data reports inside and outside your team.
White Label Shared Reports
Share live reports on your own website with no tracker branding and no links to the tracker.
Binom
Separate Workspaces
Segregate campaigns and campaign elements into separate working areas.
Multi-user
Structure teamwork into manageable working groups and grant specific permissions to your associates.
Shared Reports
Share live data reports inside and outside your team.
White Label Shared Reports
Share live reports on your own website with no tracker branding and no links to the tracker.
Reporting API
Manage entities and generate reports using REST API with JSON.
Voluum
Binom
Mobile App
Monitor your campaigns’ performance on the go.
Voluum

Both iOS and Android
Binom

Android only
Impression Tracking
Track impressions of your banner ads (number of times a banner is loaded).
Voluum
Binom
Conversion Cap
Automatically redirect your visitors to another offer, when the first one reaches the daily limit of conversions.
Voluum
Binom
Custom Conversion Tracking
Track additional actions users take throughout their customer lifecycle.
Voluum
Binom
Manual Cost Update
Manually modify your campaign costs in the tracker, if they differ from those reported by your traffic source.
Voluum
Binom
Extensive Reporting
Get granular data on every impression, visit, click, and conversion.
Voluum

drill-down and 3-level grouping
Binom
Rule-based Targeting
Split traffic and direct it to different landing pages and offers, based on its properties.
Voluum
Binom
Activity Log
See the list of all recent changes/mods made in your tracker account.
Voluum
Binom
Manual Conversion Upload
Manually upload conversions if your affiliate network didn't fire a valid postback to your tracker.
Voluum
Binom
Redirect Webhook
Be able to dynamically override default redirection paths in real-time through a webhook-like system.
Voluum
Binom
Traffic sources cost integration
Have your campaign costs updated automatically in the tracker.
Voluum
Binom
No-redirect tracking
Track paid and organic traffic without the initial redirect.
Voluum
Binom
Multi-step funnels
Create & track campaigns with more steps, e.g. two consecutive landing pages.
Voluum
Binom
Zeropark Integration
Track unlimited Zeropark events for free and control your Zeropark campaigns in the tracker.
Voluum

full
Binom
DSP Integration
Buy native traffic from multiple sources in real-time, inside the tracker.
Voluum

full
Binom
HOSTING
Cloud-based
Forget difficult setups and server maintenance. Start tracking in minutes and scale easily.
Voluum
Binom
Data Centers
In how many regions are the tracker’s data centers located?
Voluum
7 AWS Regions
California, Virginia, São Paulo, Dublin, Frankfurt, Tokyo, Singapore
Binom
Reliability
Tracker’s history of keeping campaigns constantly running and data safe.
Voluum
No server downtime since 2015
Binom
Depending on infrastructure
USAGE PARAMETERS
Events Included in the lowest plan
Number of visits, clicks, and conversions included in the plan.
Voluum
1,000,000 / month
Binom
Unlimited
Overage Charge in the lowest plan
Price for events that exceeded the number of events included in your plan.
Voluum
$0.07 / 1,000 events
Binom
Does not apply
Data History
How far back you can see your campaign data.
Voluum
Up to 24 months
Binom
Self-managed
Dedicated Domain with SSL
Number of unique tracking domains with SSL assigned to your account only.
Voluum
Binom
Custom Domains Included
Number of your own domains you can use to customize links for tracking.
Voluum
Up to unlimited
Binom
Unlimited
SUPPORT
Onboarding
How the onboarding process is performed: individually, in groups or with a self-served tutorial.
Voluum
Group/Personal
Binom
Online Chat
Account Management
A dedicated account manager as the first point of contact.
Voluum
Available
Binom
Available
FREE RESOURCES
Blog
Discover the latest marketing tricks & stay up-to-date with the affiliate industry news.
Voluum
Binom
Live Webinars
Learn everything from the basics to advanced tracker features. Take part in live Q&A sessions.
Voluum
Binom
Step-by-Step Guides
Use extensive documentation to master the tracker’s features and make your campaigns even more profitable.
Voluum
Binom
Video Tutorials
Watch short & helpful guides to learn the tracker’s features the easy way.
Voluum
Binom

Comparison based on publicly available data as of March 19, 2020
Please notify us here if you believe something should be updated.

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