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Esta startup quiere arreglar lo que está roto en la programática
Carlos Morales | 26.04.2018

Codewise, con sede en Cracovia, Polonia, tiene herramientas de Inteligencia Artificial y Blockchain con las que busca dar certeza a los anunciantes sobre su gasto en publicidad digital.

Codewise Named One of 50 Most Valuable Brands of 2018 by The Silicon Review
Tim Tsoriev | 26.04.2018

SANTA MONICA, Calif.April 26, 2018 /PRNewswire/ — Codewise, the industry’s first provider of an AI-powered ad exchange, DSP, and online ad measurement and optimization platforms for digital marketers, announced today that it was named one of the 50 Most Valuable Brands of The Year 2018 by The Silicon Review.

Published annually by The Silicon Review magazine, the list of the 50 Most Valuable Brands includes high-growth companies that are changing the technology industry by introducing breakthrough products and services. Ranked 14th on the list, Codewise is the technology pioneer that developed the first AI-powered ad exchange, DSP, and online ad measurement and optimization platforms available to digital marketers today. Because of the exponentially growing popularity of its products around the world, Codewise was named among the fastest-growing companies in Europe by the Financial Times in 2017 and 2018.

“I am excited to see that Codewise has been recognized as one of the most valuable brands of 2018 by The Silicon Review magazine. Our team’s relentless efforts to develop industry-leading ad exchange, measurement, and optimization platforms enabled us to become one of the fastest-growing technology companies in Europe and globally, and I am proud to see that this fact is now being acknowledged by influential publications around the world. Every member of the Codewise team contributed to this remarkable achievement, and we will continue to innovate and develop groundbreaking products and technologies to achieve even greater heights in the near future,” said Robert Gryn, CEO and owner of Codewise.

“Being recognized by the Financial Times among the FT 1000 fastest growing companies in Europe in both 2017 and 2018 and now as one of the most valuable brands of 2018 by The Silicon Review demonstrates once again that growing profitably by 16,900 percent since our first year of operations, and by an average of 290 percent annually, is not a coincidence but the outcome of reverse engineering the entire company around the needs of our customers. Our team leverages constant customer input to drive unabated product innovation and customer success excellence, ensuring a tight match between clients’ expectations and product values. Our unconditional dedication to this blueprint naturally leads to customer adoption and satisfaction and results in exponential revenue growth,” said Dr. John Malatesta, President and Chief Revenue and Marketing Officer at Codewise.

The full profile of Codewise as one of the 50 Most Valuable Brands of The Year 2018 published by The Silicon Review can be found at http://thesiliconreview.com/magazines/the-place-where-talented-people-thrive-and-produce-great-products-codewise.

About Codewise

Codewise is a place where talent thrives. Since 2011 it has provided a collaborative environment that fosters creative solutions and growth, enabling it to build its flagship advertising technology platforms: Zeropark, a performance traffic exchange, and Voluum, the market-leading campaign tracker with an integrated native advertising Demand-Side Platform. Codewise is an entirely self-funded, venture-building company, headquartered in Krakow, Poland, with offices in London and Santa Monica. The company employs over 200 talented individuals and supports customers in 190 countries worldwide. www.codewise.com

About Voluum

Voluum is a full-stack marketing platform for all your performance analytics, tracking, optimization and media buying. The suite consists of the Voluum Tracker, the trusted leader in cross-screen performance tracking, and the integrated Voluum DSP, a next-generation native advertising Demand-Side Platform. Voluum is the go-to tool for optimizing and scaling your campaigns, featuring anti-fraud filtering, whitelisting and an outstanding reporting speed. Powered by a powerful proprietary database, since September 2014, Voluum has served thousands of SaaS customers in over 190 countries worldwide. www.voluum.com

About Zeropark

Zeropark is a performance traffic exchange connecting the advertisers, affiliates and media buying teams with high performance traffic sources, in Real-Time. It offers hand-picked traffic from parked domain redirects, Mobile App and Premium Pop. It features robust targeting options and powerful optimization tools bolstered by machine learning mechanisms, all in a user-friendly interface. Zeropark serves 150 million ad views every day. www.zeropark.com

Codewise Appoints John Malatesta as President
Tim Tsoriev | 24.04.2018

LONDON, April 24, 2018 /PRNewswire/ — Codewise, the industry-first provider of AI-powered ad exchange, DSP, and online ad measurement and optimization platforms for digital marketers, recognized by the Financial Times as one of the fastest-growing companies in Europe, announced today the appointment of Dr. John Malatesta as the company’s first President. John Malatesta will report to Robert Gryn, CEO and owner of Codewise and a member of the Forbes Technology Council.

John Malatesta, a Doctor of Economics and a member of the Forbes Agency Council, has held multiple senior leadership roles at Fortune 500 companies and high-growth startups during his 22-year career in the software industry. In his new role, he will be responsible for the strategic and operational direction and management of all Codewise departments and for the full P&L. He will also continue to serve as Chief Revenue and Marketing Officer at Codewise.

“The exponential growth of Codewise’s revenue, pioneering new innovative technologies and the progressive expansion into new geographies now calls for the deployment of a state-of-the-art operational management structure,” said Robert Gryn, CEO and Owner of Codewise. “John’s delegated responsibility for the effective management of all operations will enable me to dedicate even more of my time and resources to high-priority strategic decisions and to breakthrough and visionary technological enhancements of the AdTech ecosystem.”

“I am honored to continue serving Codewise as our company continues its exponential global expansion,” said John Malatesta, President of Codewise. “As a result of the consistent alignment of product innovation and customer experience to our clients’ ever-changing needs, since our inception in 2012 we’ve been able to continuously achieve a profitable 290% average annual growth rate. Meeting the new demanding expectations that the AdTech industry will set in the future requires continuous enhancements of our processes and operations as well as the deployment and coordinated management of additional industry-leading engineering, product management and customer-facing resources. This calls for an even stronger planning and operational alignment across all our departments, to be achieved with a unified and adaptive company governance built around each and every customer.”

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About Codewise

Codewise is a place where talent thrives. Since 2011 it has provided a collaborative environment that fosters creative solutions and growth, enabling it to build its flagship advertising technology platforms: Zeropark, a performance traffic exchange, and Voluum, the market-leading campaign tracker with an integrated native advertising Demand-Side Platform. Codewise is an entirely self-funded, venture-building company, headquartered in Krakow, Poland, with offices in London and Santa Monica. The company employs over 200 talented individuals and supports customers in over 190 countries worldwide. www.codewise.com

About Voluum

Voluum is a full-stack marketing platform for all your performance analytics, tracking, optimization and media buying. The suite consists of the Voluum Tracker, the trusted leader in cross-screen performance tracking, and the integrated Voluum DSP, a next-generation native advertising Demand-Side Platform. Voluum is the go-to tool for optimizing and scaling your campaigns, featuring anti-fraud filtering, whitelisting and an outstanding reporting speed. Powered by a powerful proprietary database, since September 2014, Voluum has served thousands of SaaS customers in over 190 countries worldwide. www.voluum.com

 

About Zeropark

Zeropark is a performance traffic exchange connecting the advertisers, affiliates and media buying teams with high performance traffic sources, in Real-Time. It offers hand-picked traffic from parked domain redirects, Mobile App and Premium Pop. It features robust targeting options and powerful optimization tools bolstered by machine learning mechanisms, all in a user-friendly interface. Zeropark serves 150 million ad views every day. www.zeropark.com

Financial Times Names Codewise Among Europe’s Fastest-Growing Companies for the Second Year Straight
Tim Tsoriev | 12.04.2018

Leading AdTech company is once again included in the FT 1000 list as its exponential global growth continues

London, April 12, 2018 – Codewise, the industry-first provider of AI-powered ad exchange and online ad measurement and optimization solutions for digital marketers, has been recognized as one of the fastest-growing companies in Europe in the latest FT 1000 report.

Published by the Financial Times in partnership with Statista, FT 1000 lists the companies in 31 European countries that have achieved the highest annual growth rates in revenue between 2013 and 2016.

After being named the 2nd fastest-growing company in Europe in the 2017 FT 1000 report, Codewise continues its rapid growth this year, ranking 53rd out of 1000 fastest-growing companies included in the FT 1000 report in 2018, with a growth of 1,923%. According to FT 1000, Codewise is also one of the top-5 fastest-growing AdTech companies in Europe.

“I am excited to see that Codewise has been recognized for the second year straight as one of Europe’s fastest-growing companies. Our company’s inclusive and bureaucracy-free culture that empowers every employee to achieve their maximum potential and fosters uninterrupted innovation has delivered once again. Every member of our team had an important part to play in achieving this success, and I am incredibly honoured to lead such an exceptional company.” said Robert Gryn, CEO and owner of Codewise.

Being recognized again by the Financial Times as one of the fastest-growing companies in Europe clearly demonstrates that our core value, outside-in centricity, is delivering
exceptional results. The secret of our rapid and profitable revenue growth, 16,900% since our first year of operations in 2012, and an average 290% YoY growth in the last 5 years, resides in a total detachment from revenue targets obsession.
” said Dr. John Malatesta, Chief Revenue and Marketing Officer at Codewise. “Instead, we prioritize deep attention to customer needs, achieved through smart in-product feedback and a world-class customer success and account management practice. We funnel the constantly updated customer inputs into relentless product innovation, and the result is a tight match between customer expectations and product values, which naturally drives adoption and satisfaction, and consequently exponential revenue growth.

The latest FT 1000 list of Europe’s fastest-growing companies is available at https://ig.ft.com/ft-1000/2018.

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About Codewise

Codewise is a place where talent thrives. Since 2011 it has provided a collaborative environment that fosters creative solutions and growth, enabling it to build its flagship advertising technology platforms: Zeropark, a performance traffic exchange, and Voluum, the market-leading campaign tracker with an integrated native advertising Demand-Side Platform. Codewise is an entirely self-funded, venture-building company, headquartered in Krakow, Poland, with offices in London and Santa Monica. The company employs over 200 talented individuals and supports customers in over 190 countries worldwide. www.codewise.com

About Voluum

Voluum is a full-stack marketing platform for all your performance analytics, tracking, optimization and media buying. The suite consists of the Voluum Tracker, the trusted leader in cross-screen performance tracking, and the integrated Voluum DSP, a next-generation native advertising Demand-Side Platform. Voluum is the go-to tool for optimizing and scaling your campaigns, featuring anti-fraud filtering, whitelisting and an outstanding reporting speed. Powered by a powerful proprietary database, since September 2014, Voluum has served thousands of SaaS customers in over 190 countries worldwide. www.voluum.com

 

About Zeropark

Zeropark is a performance traffic exchange connecting the advertisers, affiliates and media buying teams with high performance traffic sources, in Real-Time. It offers hand-picked traffic from parked domain redirects, Mobile App and Premium Pop. It features robust targeting options and powerful optimization tools bolstered by machine learning mechanisms, all in a user-friendly interface. Zeropark serves 150 million ad views every day. www.zeropark.com

Codewise Presents Industry-First AI-Powered Ad Traffic and Offers Match Optimization
Tim Tsoriev | 05.04.2018

For the first time digital marketers can leverage Artificial Intelligence to optimize distribution of ad traffic among multiple offers

London, April 5, 2018 – Codewise, a leading provider of ad exchange and ad measurement and optimization platforms, recognized by the Financial Times as the second fastest-growing company in Europe, today announced that Voluum Tracker has become the world’s first AI-powered online advertising measurement, management and optimization suite with the addition of the revolutionary Offer Automation technology.

This new technology helps digital and performance marketers and media buying professionals across agencies and brands get the most out of their online ad management efforts thanks to the real-time automatic matching of traffic to the estimated best offers. This results in double-digit ROI gain, in massive time and budget savings to be reinvested back into campaign management operations, and in scalability efficiency thanks to the potentially unlimited volume of offers that can be processed in time.

“Our AI-powered data-driven engine analyses the performance of your online campaigns and automatically calculates and deploys optimal traffic distribution among offers with an accuracy that manual A/B testing cannot achieve, resulting in maximized ROI, earnings per visits and conversion rate,” said Robert Gryn, CEO and Founder of Codewise. ” Voluum’s Offer Automation optimizes your campaigns in real time and all the time, eliminating the need for continuously adjusting the traffic flow strategy and enabling unlimited campaigns processing capacity and scalability 24/7″.

“Consistently with our core value, outside-in centricity, we have been listening closely to our customers’ demand for actionable insights and for automated workflows,” said Dr. John Malatesta, Chief Revenue and Marketing Officer at Codewise. “As a result, we are progressively enriching our ad measurement and optimization Voluum Tracker platform with AI capabilities. Manually distributing ad traffic across offers without knowing which offer is the best match results in a waste of budget and time and in lower performance. Offer Automation directly deploys smart data-driven actions that help marketers maximize their business impact.”

To learn more about Voluum’s Offer Automation, please visit https://voluum.com/offer-automation.

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About Codewise

Codewise is a place where talent thrives. Since 2011 it has provided a collaborative environment that fosters creative solutions and growth, enabling it to build its flagship advertising technology platforms: Zeropark, a performance traffic exchange, and Voluum, the market-leading campaign tracker with an integrated native advertising Demand-Side Platform. Codewise is an entirely self-funded, venture-building company, headquartered in Krakow, Poland, with offices in London and Santa Monica. The company employs over 200 talented individuals and supports customers in over 190 countries worldwide. www.codewise.com

About Voluum

Voluum is a full-stack marketing platform for all your performance analytics, tracking, optimization and media buying. The suite consists of the Voluum Tracker, the trusted leader in cross-screen performance tracking, and the integrated Voluum DSP, a next-generation native advertising Demand-Side Platform. Voluum is the go-to tool for optimizing and scaling your campaigns, featuring anti-fraud filtering, whitelisting and an outstanding reporting speed. Powered by a powerful proprietary database, since September 2014, Voluum has served thousands of SaaS customers in over 190 countries worldwide. www.voluum.com

About Zeropark

Zeropark is a performance traffic exchange connecting the advertisers, affiliates and media buying teams with high performance traffic sources, in Real-Time. It offers hand-picked traffic from parked domain redirects, Mobile App and Premium Pop. It features robust targeting options and powerful optimization tools bolstered by machine learning mechanisms, all in a user-friendly interface. Zeropark serves 150 million ad views every day. www.zeropark.com

Codewise CEO Robert Gryn accepted into Forbes Technology Council
Tim Tsoriev | 29.03.2018

Forbes Technology Council Is an Invitation-Only Community for World-Class CIOs, CTOs and Technology Executives

Santa Monica, Calif., March 29, 2018 – Codewise, a leading provider of ad exchange and ad measurement and optimization platforms, recognized by the Financial Times as the 2nd fastest growing company in Europe, today announced that its CEO and founder Robert Gryn has been accepted into the Forbes Technology Council, an invitation-only community for world-class CIOs, CTOs and technology executives.

Robert Gryn joins other Forbes Technology Council members, who are hand-selected, to become part of a curated network of successful peers and get access to a variety of exclusive benefits and resources, including the opportunity to submit thought leadership articles and short tips on industry-related topics for publishing on Forbes.com.

Forbes Councils combines an innovative, high-touch approach to community management perfected by the team behind Young Entrepreneur Council (YEC) with the extensive resources and global reach of Forbes. As a result, Forbes Council members get access to the people, benefits and expertise they need to grow their businesses — and a dedicated member concierge who acts as an extension of their own team, providing personalized one-on-one support.

“I’m honored to join the Forbes Technology Council,” said Codewise CEO and founder Robert Gryn. “I look forward to working with other members of the Council, and sharing my experience and advice with my fellow entrepreneurs, both accomplished and aspiring, via such an outstanding platform as Forbes. As our company continues to revolutionize and reinvent the AdTech industry, I am confident that our expertise and insights will be instrumental to many professionals and companies striving to succeed in this dynamic and highly competitive space.”

Scott Gerber, founder of Forbes Councils, says, “We are honored to welcome Robert Gryn into the community. Our mission with Forbes Councils is to curate successful professionals from every industry, creating a vetted, social capital-driven network that helps every member make an even greater impact on the business world.”

Robert Gryn

About Codewise
Codewise is a place where talent thrives. Since 2011 it has provided a collaborative environment that fosters creative solutions and growth, enabling it to build its flagship advertising technology platforms: Zeropark, a performance traffic exchange, and Voluum, the market-leading campaign tracker with an integrated native advertising Demand-Side Platform. Codewise is an entirely self-funded, venture-building company, headquartered in 3,000 sqm office in Krakow, Poland, with offices in London and Santa Monica. The company employs nearly 200 talented individuals and supports customers in over 190 countries worldwide. www.codewise.com

About Voluum
Voluum is a full-stack marketing platform for all your performance analytics, tracking, optimization and media buying. The suite consists of the Voluum Tracker, the trusted leader in cross-screen performance tracking, and the integrated Voluum DSP, a next-generation native advertising Demand-Side Platform. Voluum is the go-to tool for optimizing and scaling your campaigns, featuring anti-fraud filtering, whitelisting and an outstanding reporting speed. Powered by a powerful proprietary database, since September 2014, Voluum has served thousands of SaaS customers in over 190 countries worldwide. www.voluum.com

About Zeropark
Zeropark is a performance traffic exchange connecting the advertisers, affiliates and media buying teams with high performance traffic sources, in Real-Time. It offers hand-picked traffic from parked domain redirects, Mobile App and Premium Pop. It features robust targeting options and powerful optimization tools bolstered by machine learning mechanisms, all in a user-friendly interface. Zeropark serves 150 million ad views every day. www.zeropark.com

About Forbes Councils
Forbes partnered with the founders of Young Entrepreneur Council (YEC) to launch Forbes Councils, invitation-only communities for world-class business professionals in a variety of industries. Members, who are hand-selected by each Council’s community team, receive personalized introductions to each other based on their specific needs and gain access to a wide range of business benefits and services, including best-in-class concierge teams, personalized connections, peer-to-peer learning, a business services marketplace, and the opportunity to share thought leadership content on Forbes.com. For more information about Forbes Technology Council, visit https://forbestechcouncil.com. To learn more about Forbes Councils, visit forbescouncils.com.

Codewise appoints John Malatesta as Chief Revenue and Marketing Officer and Excom Member
Tim Tsoriev | 21.02.2018

The company brings world-class executive on board to continue exponential growth

London, February 21, 2018 – Codewise, a leading provider of ad exchange and ad measurement and optimization platforms, recognized by the Financial Times in 2017 as the 2nd fastest growing company in Europe, announced the appointment of Dr. John Malatesta to Chief Revenue and Marketing Officer. John is reporting to the CEO and Founder, Robert Gryn, and is a member of the Executive Committee.

In his role John will be responsible for the sales and marketing go-to-market execution and for the full set of revenue streams. John brings over 22 years of international experience in the software industry, in both the SME and enterprise segments, where he held multiple senior leadership roles.

“The exponential profitable growth of Codewise in customers acquired and served and in revenue generated, now calls for the deployment of a state-of-art sales and marketing operational architecture to support and enable further expansion,” said Robert Gryn, Founder and CEO of Codewise. “John’s world-class experience in building, managing and scaling ROI-efficient marketing, sales and operations engines at such companies as IBM, Sun Microsystems, Accenture, Oracle, Kaspersky Lab, and Socialbakers, will help us reach and win more customers and revenue, and, most importantly, help us deliver an even better experience to our current and future customers. John’s drive and passion for authenticity and excellence towards customers perfectly matches our values, and will boost our rapid growth even further.”

“I am incredibly honoured to join Codewise at such a time of business growth and technological innovation,” said Dr. Malatesta. “Codewise is already helping thousands of marketers across brands, agencies and affiliates maximize their online ad investments through a best in class suite, seamlessly integrating Ad Exchange and Ad Measurement and Optimization operations. Scaling up the marketing and sales operations will help us optimally respond to our continuous growth in new segments and geographies and will enable us to keep on securing the customer excellence that sets us apart.”

John is a doctor in Economics and a member of the Forbes Agency Council. Prior to this appointment he held the role of Chief Marketing Officer and Executive Vice President Telesales and e-Commerce at Socialbakers.

About Codewise

Codewise is a place where talent thrives. Since 2011 it has provided a collaborative environment that fosters creative solutions and growth, enabling it to build its flagship advertising technology platforms: Zeropark, a performance traffic exchange, and Voluum, the market-leading campaign tracker with an integrated native advertising Demand-Side Platform. Codewise is an entirely self-funded, venture-building company, headquartered in 3,000 sqm office in Krakow, Poland, with offices in London and Santa Monica. The company employs nearly 200 talented individuals and supports customers in over 190 countries worldwide. www.codewise.com

About Voluum

Voluum is a full-stack marketing platform for all your performance analytics, tracking, optimization and media buying. The suite consists of the Voluum Tracker, the trusted leader in cross-screen performance tracking, and the integrated Voluum DSP, a next-generation native advertising Demand-Side Platform. Voluum is the go-to tool for optimizing and scaling your campaigns, featuring anti-fraud filtering, whitelisting and an outstanding reporting speed. Powered by a powerful proprietary database, since September 2014, Voluum has served thousands of SaaS customers in over 190 countries worldwide. www.voluum.com

About Zeropark

Zeropark is a performance traffic exchange connecting the advertisers, affiliates and media buying teams with high performance traffic sources, in Real-Time. It offers hand-picked traffic from parked domain redirects, Mobile App and Premium Pop. It features robust targeting options and powerful optimization tools bolstered by machine learning mechanisms, all in a user-friendly interface. Zeropark serves 150 million ad views every day. www.zeropark.com

The Untold Story Behind The Second Fastest Growing Company In Europe
Rob Gryn | 24.01.2018

If you want to read the full, raw and uncut story behind Codewise written by Rob Gryn, here it is.  You won’t read the truth anywhere else.

Contact our PR team:
media@codewise.com