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Codewise Names Dr. John Malatesta Executive Chairman and CEO

14.05.2019 | Tim Tsoriev

Codewise, the industry’s first provider of AI-powered online ad measurement and management solutions for digital marketers, recognized by the Financial Times as one of Europe’s fastest-growing companies, today announced that its CEO and president, Dr. John Malatesta, will also assume the position of executive chairman. As executive chairman, Dr. Malatesta will chair the board of directors, effective immediately.

An internationally recognized business leader, Malatesta brings over two decades of business management experience in the software industry, where he has held multiple senior leadership roles at several Fortune 500 and SME software companies.

“I am excited to welcome John to his expanded role,” said Robert Gryn, founder and owner of Codewise. “His extensive executive experience and his deep knowledge of the marketing and technology industries are instrumental to the strengthening of Codewise’s position as a leading innovator in the digital marketing space. John’s strong general management experience has enabled Codewise to reach new levels of operational excellence, growth and profitability by consolidating a culture of customer-led innovation and expanding to new market segments and geographies. We are extremely fortunate to have someone of John’s stature leading the company’s next wave of growth and expansion.”

“It’s a great honor to be leading Codewise’s transformation into a global leader in AI-powered ad measurement and management solutions for digital marketers. Our unique culture of customer-centric innovation and operational excellence has helped Codewise become one of the fastest-growing companies in Europe, revolutionize the performance marketing industry and empower our customers to boost their advertising performance and ROI,” said Dr. Malatesta. “Building on this success, we are determined to continue Codewise’s relentless product innovation and global business expansion while strengthening our presence across multibillion dollar industry verticals and unleashing even more value to our customers.”

John Malatesta is a doctor of economics and a member of multiple prominent international business organizations. Prior to joining Codewise, he held multiple leadership and executive roles at IBM, Accenture, Oracle, Sun Microsystems, Kaspersky Lab, Schneider Electric and Socialbakers.

About Codewise
Founded in 2011, Codewise is the industry’s first provider of AI-powered online ad measurement and management solutions for digital marketers. In 2017 and 2018, the Financial Times, Statista and Deloitte recognized Codewise as one of Europe’s fastest-growing technology companies. Codewise’s solutions help thousands of businesses in 190 countries track, measure and optimize billions of dollars of advertising spending, boosting their efficiency and ROI. Codewise is currently tracking more than $2.5 billion of digital ad spending for some of the world’s largest brands and ad agencies, including $400 million on Facebook. Learn more at codewise.com.

PR contact: media@codewise.com

14.05.2019 | Tim Tsoriev

Forbes Interviews Dr. John Malatesta, CEO of Codewise, on AdTech and Poland Success in the Global IT Market

06.03.2019 | Forbes

Based on Forbes article: Dr. John Malatesta: In Poland you have all the makings to succeed in global IT Market

You joined Codewise one year ago. Why Codewise and why Poland after 22 years of software experience in Fortune 500 and in other larger companies?

Despite its extremely solid technological and product achievements, when I was approached, Codewise was a young company with a virgin opportunity to shape a fully customer-oriented and operational excellence-based organization. I was appealed by this rare chance, so I naturally accepted the mission to evolve in a fully customer-missioned company. And customer orientation is really in the DNA of Codewise from the day it was founded. Codewise at the beginning was a small startup, which had the intelligence to reverse-engineer the customers’ unmet needs, and developed a whole-new category of technology products to satisfy those needs. The current owner of the company, Robert Gryn, was the first customer of this new type of products, and a grand part of the rapid growth of Codewise was driven by building the product based on the inputs from Mr. Gryn and thousands of other customers from around the world.

Why Poland after assignments in almost all the continents of the world?

Poland has all the makings of success in the IT industry and a tremendous potential to be very competitive on the global market.

The academic system in Poland generates yearly a huge reservoir of talented engineers and this has attracted many Fortune 500 and multinational companies, which have created in Poland their EMEA and global technology centers. Thus, Poland provides both education and on-the-job development for thousands of engineers.

According to the Kraków Business Centre, Krakow alone has an academic staff of 12,000 individuals, including 2,400 professors and yearly some 160,000 students, of which 40 000 are in engineering studies. Poland as a whole has an outstanding tradition of technical education and sciences, which helps it compare favorably to many much larger countries.

According to GUS, over 77,000 technical students graduate from Polish universities every year. While that doesn’t sound like much, for comparison, it is roughly twice the number of people Facebook employs worldwide. So every year, the Universities of Poland graduate enough students to man two Facebooks. And it’s not just the quantity. Foreign employers say they’ve been delighted with the quality of Polish graduates, who leave Universities with a strong base in mathematics and programming. Google, Motorola and IBM are just the biggest names in the rush of Western companies to open development labs in Krakow.

I believe that tells you everything you need to know about the country’s global potential.

This, combined with a progressive injection of domestic and foreign venture capital, favoured by highly competitive financial and labour market conditions, is a recipe for massive multiplication of successful Polish technology companies.

In a nutshell, Poland is ideal for software ventures.

But engineering excellence alone, while being a foremost ingredient, is not enough. The Polish Tech ecosystem needs more international expertise and knowledge of foreign markets to channel the engineering potential into solid and sustainable business models.

I hold that Poland will succeed very quickly also in this area, as the Polish culture is extremely friendly, welcoming and open to intellectual cross-pollination, making it pleasant and natural for expats to feel quickly at home and integrate. 

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06.03.2019 | Forbes

Codewise Launches Voluum Entry Subscription Plan, Integrated with Industry-First Offers Marketplace

05.03.2019 | Tim Tsoriev

Codewise, the industry’s first provider of AI-powered online ad measurement and management solutions for digital marketers, recognized by the Financial Times as one of the fastest-growing companies in Europe in 2017 and 2018, today introduced a brand new Voluum subscription Entry Plan and the industry’s first marketplace for advertising offers fully integrated with ad measurement and management functionalities.

The new Entry Plan gives digital marketers access to the industry-leading ad tracker and optimizer for just $69 dollars a month, or $49 dollars a month with an annual contract.

The Entry Plan, conceived to cost-efficiently serve essential ad management needs, complements the existing Basic ($224/month) and Advanced ($449/month) Voluum subscription plans which provide more advanced features, such as:

  • Traffic Distribution AI, which allows users to analyze the performance of offers, landing pages and paths in real time and automatically redistribute traffic for the best ROI.
  • Anti-Fraud Kit, which allows users to easily identify bot traffic in ad campaigns and helps to block it.
  • Custom Notifications, which allows users to set and receive alerts for important campaign events on both desktop and mobile.

In addition to the extremely competitive pricing, the new Entry Plan offers Voluum users unmatched reliability, with no server downtime since 2015, and speed, with the industry’s fastest redirects of just 5 ms. Moreover, a cloud-based system guarantees easy setup and assures higher data safety, compared to self-hosted solutions.

The new Voluum Entry Plan allows marketers to benefit from a wide range of features and functionalities that are not available in most competitive solutions. Among them, performance marketers and agencies will find the following:

  • A dedicated tracking domain with an SSL certificate, which can considerably increase ad conversion rates
  • Voluum Mobile App, allowing to track ads on the go, alerting the user about important campaign or account changes
  • Offers Marketplace

Offers Marketplace, available now to all Voluum customers, allows users to find, filter, and compare exclusive offers from selected top affiliate networks inside their Voluum accounts. The Offers Marketplace also enables marketers to apply for the best offers and easily add them to the tracker. This results in a much quicker and smoother workflow in one place, with no need to leave the Voluum ad tracking platform.

To facilitate a fast, effortless start, Codewise will extend its highly praised Customer Care services to Entry Plan clients, through full support to migration from competitive solutions and through group onboarding sessions, live webinars, and 24/7 chat management.

“The new Entry Plan is our answer to the industry’s call. We have been listening to our clients’ and the community’s feedback and realized that the needs of performance marketers and agencies are diverse,” said Dr. John Malatesta, CEO and President of Codewise. “Some marketers require advanced features to solve more complex ad management tasks, and Voluum will always be there for them. But others just want a fast, reliable and easy-to-use ad tracker for essential needs and at a lower price. And that’s exactly what we’re giving them today with the Entry Plan.”

Voluum has recently been awarded Best Tracker and Best Affiliate Software titles in the 2019 AffiliateFix Affiliate Industry Awards.

To learn more about new Voluum subscription plans, please visit https://voluum.com/pricing.

About Codewise

Founded in 2011, Codewise is the industry’s first provider of AI-powered online ad measurement and management solutions for digital marketers. In 2017 and 2018, Codewise was recognized as one of the fastest-growing technology companies in Europe, according to the Financial Times, Statista and Deloitte. Codewise’s solutions help thousands of businesses in 190 countries track, measure and optimize billions of dollars of advertising spend, boosting their efficiency and ROI. Codewise is currently tracking over $2.5 billion of digital ad spending for some of the world’s largest brands and ad agencies, including $400 million of ad spend on Facebook. Learn more at www.codewise.com.

About Voluum

Voluum is a full-stack marketing platform for all your performance analytics, tracking, optimization, and media buying needs. The suite consists of the Voluum Tracker, the trusted leader in cross-screen performance tracking, and the integrated Voluum DSP, a next-generation native advertising Demand-Side Platform. Voluum is the go-to tool for optimizing and scaling your campaigns, featuring anti-fraud filtering, whitelisting and an outstanding reporting speed. Powered by a robust proprietary database, Voluum has served thousands of SaaS customers in over 190 countries worldwide since September of 2014. Learn more at www.voluum.com.

PR Contact: media@codewise.com

05.03.2019 | Tim Tsoriev

Financial Times Names Codewise Among Europe's Fastest-Growing Companies for the Third Year Straight

04.03.2019 | Tim Tsoriev

Codewise, the industry’s first provider of AI-powered online ad measurement and management solutions for digital marketers, today announced that it has been recognized as one of the fastest-growing companies in Europe in the latest FT 1000 report for the third year in a row.

Published by the Financial Times in partnership with Statista, the FT 1000 2019 report lists the companies in 31 European countries that have achieved the highest annual growth rates in revenue between 2014 and 2017.

Bootstrapped from the moment it started its operations in 2012, Codewise has been continuously growing thanks to relentless product innovation designed around the ever-changing needs of digital marketers. This ensured Codewise’s place in FT 1000 ratings in 20172018 and now in 2019 as one of the fastest-growing companies in Europe. According to the FT 1000 2019 report, Codewise’s revenue growth rate from 2014 to 2017 was 266 percent.

Moreover, Codewise is among the select 8 percent of companies that were included in the FT 1000 ranking for three years straight.

“Being recognized by the Financial Times for the third year in a row as one of the fastest-growing companies in Europe clearly demonstrates that our core business value, customer-driven innovation, is delivering stellar and consistent results. The secret of our sustainable growth, 18000 percent since our first year of operations in 2012, and an average 138 percent year-over-year growth over the last six years, is based on our total disregard for the revenue target obsession,” said Dr. John Malatesta, CEO and President of Codewise. “Instead, we prioritize the needs of our customers. We funnel constantly updated customer feedback, gathered from product adoption and interactions with our customer-facing units, into relentless product innovation, and the result is a tight match between customer expectations and product values, which naturally drives adoption, satisfaction, and, consequently, revenue growth.”

The latest FT 1000 list of Europe’s fastest-growing companies is available here: https://www.ft.com/reports/europes-fastest-growing-companies.

About Codewise
Founded in 2011, Codewise is the industry’s first provider of AI-powered online ad measurement and management solutions for digital marketers. In 2017, 2018 and 2019, Codewise was recognized as one of the fastest-growing technology companies in Europe, according to the Financial Times, Statista and Deloitte. Codewise’s solutions help thousands of businesses in 190 countries track, measure and optimize billions of dollars of advertising spend, boosting their efficiency and ROI. Codewise is currently tracking over $2.5 billion of digital ad spending for some of the world’s largest brands and ad agencies, including $400 million of ad spend on Facebook. Learn more at www.codewise.com.

PR Contact: media@codewise.com

04.03.2019 | Tim Tsoriev

Codewise reveals adtech’s three biggest influences

04.02.2019 | Oliva Atkins

Consumer Electronics Show, the annual tech trade show held in Las Vegas, Nevada, anticipates the future direction of the industry through its presentation of new tech initiatives. Yet inevitably, as ad tech evolves and changes, new opportunities—and obstacles—arise. The Drum’s US editor, Ginger Conlon, caught up with ad-tech company Codewise’s CEO, Dr. John Malatesta, in a video interview to discuss the three biggest influences on ad tech with suggestions as to how marketers can make the most of the opportunities available and avoid unnecessary obstructions.

Ad tech limitations

“Ad restrictions are the number one influence on the ad tech industry,” said Dr. Malatesta. Because major platforms like Facebook, Google, and other mainstream digital publishers are (for understandable reasons) tightening ad restrictions on their sites, a great number of industries have increasingly limited advertising possibilities. He gave the example of banks, which cannot advertise student loans on Facebook.

“These restrictions are preventing multibillion-dollar industries developing services and goods used by billions of consumers from utilizing the full spectrum of advertising platforms,” Dr. Malatesta said. The financial services, alcohol, gambling, nutrition products, gaming, medication, dating, and mobile app industries are just some of those affected.

However, the surge of ad exchange platforms like Zeropark suggests there is a solution for non-traditional industries to reach their customers. Dr. Malatesta thinks that these platforms can serve as “a gateway to those advertisers that cannot advertise on mainstream sites” and could help bridge the gap.

Ad formats are another cause for concern. While many social platforms do support display advertising, they don’t enable zero-click, pop, or push notifications. This is also true for ad objectives. Mainstream sites mainly support branding and awareness as opposed to sales-oriented ad objectives like leads, sign-ups, or installs.

“Ad exchange platforms like Zeropark are an ideal solution also for those industries (e.g., automotive) that are permitted to advertise on mainstream websites but that find them extremely ROI inefficient due to the continuously increasing cost driven by the ad space saturation,” said Dr. Malatesta.

Compliance and blockchain resolutions

Advertising with any platform or publisher should be straightforward, but it’s far from it. The advertising execution process is highly convoluted, requiring the involvement of many actors. Given the need to select from among dozens of publishers, cooperate with payment solutions like PayPal, deal with hosting solutions such as Amazon Web Services, and partner with ad-tech companies, the list of actors needed for a company to advertise is extremely long, and the links among them are mostly indirect and hidden.

“Plus, the actors and their interactions are digital; therefore, it’s easy to remain anonymous, and they all happen at the speed of light, below 200 milliseconds,” said Dr. Malatesta. “So all this creates the perfect conditions for lack of transparency and, therefore, ad fraud.”

Compliance, whether AI-powered or human-based, can mitigate the issue of lack of transparency, but Dr. Malatesta realizes that compliance practices are expensive options. This is why only ad-tech companies like Codewise, or major publishers like Facebook, Google, or CNN.com, can afford to invest in compliance.

According to Dr. Malatesta, “Small websites cannot afford to make compliance investments and have small revenue streams that do not allow them to cherry-pick advertisers; thus, unconsciously, due to lack of visibility, they may end up working with fraudulent ad-tech companies, advertisers, or payment solutions.”

Dr. Malatesta suggests getting all the actors in the ad-tech system to work together. “Advertisers, publishers, and media agencies all need to come together in one global organization to define ad standards and minimum ad requirements,” he said. “We need law enforcement and legislators to revisit some privacy policies and rebalance the privacy of consumers and their online safety.”

Blockchain may be the most realistic and feasible solution. Because all online interactions are pulled together into one open platform that transparently unites all actors—advertisers, publishers, media agencies, law enforcement, and payment and hosting providers—the blockchain can “deliver transparency and trust, which will help to minimize fraud,” Dr. Malatesta added.

The implications of AI

AI is undoubtedly disrupting the way in which the ad industry operates, so inevitably, it’s impacted the world of ad tech too.

“Digital marketers are tired of the abundance of data. They want to be told what to do, and ideally, they’d like the platform to do it for them.” And this is exactly what AI can do.

As AI moves from descriptive analytics toward prescriptive analytics and becomes increasingly tailored, it can help digital marketers make smarter decisions for their target audience while saving time and money.

“AI is becoming more pervasive in the ad-tech industry. Fully AI-powered ad measurement and optimization platforms like Voluum now allow digital marketers to define the optimal distribution of traffic among offers, landers, and their combinations at a speed and accuracy that no human-based A/B testing can achieve,” Dr. Malatesta said. “This results in higher ROI and saves time and budgets, which can be reinvested in campaign operations to achieve unlimited scalability,” he concluded.

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04.02.2019 | Oliva Atkins

Codewise Launches the Industry’s First Ad Analytics Platform with Embedded Ad Fraud Detection

22.01.2019 | Tim Tsoriev

Digital marketers can now detect ad fraud and measure, manage and optimize ads operations all in one place, achieving unprecedented ROI PALO ALTO, Calif. – Jan. 22, 2018 – Codewise, the industry’s first provider of AI-powered online ad measurement and management solutions for digital marketers, recognized by the Financial Times as one of the fastest-growing companies in Europe, announced today that it has enriched its Voluum ad tracking platform with an Anti-Fraud Kit, becoming the only advertising analytics platform that includes a comprehensive solution for detecting ad fraud. According to Juniper Research, ad fraud in 2018 alone caused an $ 18 billion loss to advertisers and is expected to reach $ 44 billion annually by 2020. The enrichment of Voluum Tracker with the Anti-Fraud Kit now allows digital marketers and media-buying professionals to protect their advertising budgets from invalid traffic and to protect the reputation of the brands that they serve. Through a holistic set of 10 metrics, ranging from fast clickers and unrecognized devices to library robots, marketers can now easily and instantly detect which publishers are selling suspicious visits and clicks and stop buying from them. This results in maximized protection of advertising budgets and cleaner and higher ROI campaign funnels, and therefore in increased payouts from advertisers. Voluum’s Anti-fraud Kit analyzes in real time millions of ad clicks and looks into statistical patterns that might indicate that specific segments of traffic are artificially generated. The results of this complex analysis are delivered in comprehensive reports that are seamlessly combined with performance metrics. Ultimately, thanks to Voluum, marketers gain precious actionable intelligence around their media buying quality in one place. Before the introduction of the Anti-Fraud Kit, marketers had to invest in third-party invalid traffic solutions in addition to their analytics measurement and management platform, resulting in significantly higher costs and in a waste of time on non-seamless integrations. Last, marketers are now equipped with precise fraud reports and thus with undeniable evidence in support of charge-back procedures against fraudulent publishers. “Ad fraud remains one of the biggest challenges facing the ad-tech industry. Codewise is firmly dedicated to combating this issue and is actively partnering with leading international and intergovernmental organizations around the world for finding unified solutions to the global issue” said Dr. John Malatesta, CEO and President of Codewise. “Years of experience in this field allowed us to develop an all-in-one advertising analytics platform with a built-in anti-fraud solution. It instantly detects suspicious traffic and offers easily applicable protection measures. Offering ad tracking software with anti-fraud tools is a unique approach that we foresee to be revolutionary in defeating ad fraud.” To learn more about Voluum’s Anti-Fraud Kit, please visit https://voluum.com/anti-fraud-kit. About Codewise Founded in 2011, Codewise is the industry’s first provider of AI-powered online ad measurement and management solutions for digital marketers. In 2017 and 2018, Codewise was recognized as one of the fastest-growing technology companies in Europe, according to the Financial Times, Statista and Deloitte. Codewise’s solutions help thousands of businesses in 190 countries track, measure and optimize billions of dollars of advertising spend, boosting their efficiency and ROI. Codewise is currently tracking over $2.5 billion of digital ad spending for some of the world’s largest brands and ad agencies, including $400 million of ad spend on Facebook. Learn more at www.codewise.com. About Voluum Voluum is a full-stack marketing platform for all your performance analytics, tracking, optimization, and media buying needs. The suite consists of the Voluum Tracker, the trusted leader in cross-screen performance tracking, and the integrated Voluum DSP, a next-generation native advertising Demand-Side Platform. Voluum is the go-to tool for optimizing and scaling your campaigns, featuring anti-fraud filtering, whitelisting and an outstanding reporting speed. Powered by a robust proprietary database, Voluum has served thousands of SaaS customers in over 190 countries worldwide since September of 2014. Learn more at www.voluum.com. PR Contact: media@codewise.com

22.01.2019 | Tim Tsoriev

Codewise Joins the European Internet Forum

28.11.2018 | Tim Tsoriev

Krakow, November 28, 2018 – Codewise, the industry’s first provider of artificial intelligence (AI)-powered online ad measurement and management solutions for digital marketers, recognized by the Financial Times as one of the fastest-growing companies in Europe in 2017 and 2018, today announced that it has joined the European Internet Forum (EIF) as a business member. Founded in March 2000 by Members of the European Parliament (MEP), EIF’s mission is to help provide European political leadership for the development of European and multilateral public policies responsive to the political, economic and social challenges of the worldwide digital transformation and to support MEPs from all political groups to ensure that Europe remains at the forefront of this transformation, benefitting fully from it through enhanced global competitiveness and social progress. “We are very pleased to welcome an innovative company like Codewise to the European Internet Forum. We acknowledge the rapid growth of new services and solutions enabled by Artificial Intelligence in various industry sectors and the importance of including a new generation of digital policy stakeholders in our membership,” said Maria Rosa Gibellini, Director General of the European Internet Forum “We are looking forward to contributing to the unique ecosystem of public-private cooperation that EIF has been building and nurturing since its foundation,” said Dr. John Malatesta, Codewise CEO and President. “The numerous challenges faced today by the Internet industry are overshadowed only by the abundance of opportunities it offers, and we are excited to pledge our support to the organization that has done so much to enable a successful digital transformation in Europe.  EIF’s work is essential for boosting Europe’s competitiveness on the global stage and empowering European legislators to handle the issues and opportunities lying ahead of us in the most effective way possible.” About the European Internet Forum Founded and led by Members of the European Parliament (MEPs), EIF is a cross-party, not-for-profit association with the mission to help provide European political leadership for the development of European and multilateral public policies responsive to the political, economic and social challenges of the worldwide digital transformation and to support MEPs from all political groups to ensure that Europe remains at the forefront of this transformation, benefitting fully from it through enhanced global competitiveness and social progress. EIF membership includes a variety of leading companies and organizations, which together encompass a broad range of interests and actors in the vanguard of internet and ICTs.  EIF focuses on issues and actions at the top of the political agenda and on emerging future trends at both the European and the global level. Through a continuous program of live debates and special projects featuring open and inclusive dialogue, EIF creates a space for a greater understanding of the digital world. Learn more at www.eifonline.org. About Codewise Founded in 2011, Codewise is the industry’s first provider of AI-powered online ad measurement and management solutions for digital marketers. In 2017 and 2018, Codewise was recognized as one of the fastest-growing technology companies in Europe, according to the Financial Times, Statista, and Deloitte. Codewise’s solutions help thousands of businesses in 190 countries track, measure and optimize billions of dollars of advertising spending, boosting their efficiency and ROI. Codewise is currently tracking over $2.5 billion of digital ad spending for some of the world’s largest brands and ad agencies, including $400 million of ad spending on Facebook. Learn more at www.codewise.com. PR Contact: media@codewise.com

28.11.2018 | Tim Tsoriev

Codewise Presents Revolutionary Traffic Distribution Automation Technology

23.10.2018 | Tim Tsoriev

PALO ALTO, Calif.Oct. 23, 2018 /PRNewswire/ — Codewise, the industry’s first provider of AI-powered online ad measurement and management solutions for digital marketers, recognized by the Financial Times as one of the fastest-growing companies in Europe, announced today that it has enriched its Voluum tracking platform technology with an additional component to its AI-powered set of tools, known as Traffic Distribution AI.

The Traffic Distribution AI technology helps digital marketers and media-buying professionals across agencies and brands get the best performance from their online ad management efforts. The previous version enabled advertisers to use Voluum’s machine learning algorithm to automatically match traffic with the best performing offers and landing pages. Now, the AI-based technology has taken a huge step forward toward prescriptive analytics, recommending, in addition to the best combination of landing pages and offers, also the best performing distribution paths.
This results in ROI increases of at least 30 percent. Additionally, Traffic Distribution AI now allows marketing and media-buying professionals to efficiently scale their operations by saving hundreds of hours otherwise spent on online ad optimization tasks. “With the latest expansion of our AI-powered technology, we bring an important innovation to the online advertising space, setting another milestone on our way to creating the ultimate AI suite for managing and optimizing all digital marketing efforts,” said Maciej Szlachta, CTO of Codewise. “This technology allows digital marketers to scale their operations up in ways that were unimaginable only a few months ago.” “Consistently with our core value, outside-in centricity, we have been listening closely to our customers’ demand for actionable insights and for automated workflows,” said Dr. John Malatesta, CEO and President of Codewise. “As a result, we are progressively enriching our ad measurement and optimization Voluum Tracker platform with more and more advanced AI capabilities. Manually determining the best combination of offers, landing pages and paths results in a loss of budget, time and performance. Traffic Distribution AI automatically deploys smart data-driven actions that help digital marketers maximize their business impact and ROI.”
To learn more about Voluum’s Traffic Distribution AI, please visit https://voluum.com/traffic-distribution-ai/. About Codewise
Founded in 2011, Codewise is the industry’s first provider of AI-powered online ad measurement and management solutions for digital marketers. In 2017 and 2018, Codewise was recognized as one of the fastest-growing technology companies in Europe, according to the Financial Times, Statista and Deloitte. Codewise’s solutions help thousands of businesses in 190 countries track, measure and optimize billions of dollars of advertising spend, boosting their efficiency and ROI. Codewise is currently tracking over $2.5 billion of digital ad spending for some of the world’s largest brands and ad agencies, including $400 million of ad spend on Facebook. Learn more at www.codewise.com. About Voluum
Voluum is a full-stack marketing platform for all your performance analytics, tracking, optimization, and media buying. The suite consists of the Voluum Tracker, the trusted leader in cross-screen performance tracking, and the integrated Voluum DSP, a next-generation native advertising Demand-Side Platform. Voluum is the go-to tool for optimizing and scaling your campaigns, featuring anti-fraud filtering, whitelisting and an outstanding reporting speed. Powered by a powerful proprietary database, Voluum has served thousands of SaaS customers in over 190 countries worldwide since September of 2014. Learn more at www.voluum.com. PR Contact: media@codewise.com

23.10.2018 | Tim Tsoriev

Codewise Names Dr. John Malatesta Chief Executive Officer

17.10.2018 | Tim Tsoriev

PALO ALTO, Calif.Oct. 17, 2018 /PRNewswire/ — Codewise, the industry’s first provider of AI-powered online ad measurement and management solutions for digital marketers, recognized by the Financial Times as one of the fastest-growing companies in Europe, today announced it has named Dr. John Malatesta, 46, as Chief Executive Officer, succeeding Robert Gryn, 32, Codewise’s founding CEO. Malatesta retains his previous roles of president and chief revenue and marketing officer. Gryn has been named Codewise’s Chairman of the Board. The new executive appointments are effective immediately.

As an internationally recognized business leader, Malatesta brings over 22 years of business management experience in the software industry, where he held multiple senior leadership roles at several SMEs and Fortune 500 companies.
“John is exactly the right leader for Codewise,” said Gryn. “His extensive executive background, as well as his knowledge of the marketing cloud and of the Customer Experience Management space, will greatly amplify the efforts that Codewise is making to strengthen its leadership position in the progressively converging AdTech and MarTech industries. Also, his strong and rigorous general management experience will open a new chapter in the history of Codewise, helping us to fully cement the principles of sustainable growth and customer-led innovation as we expand to new use cases, market segments and geographies. Another critical criterion for me was that John is a natural fit with Codewise’s cultural transformation, evolving into a mature market-leading company. Since joining Codewise, John has demonstrated a deep understanding of our history, technology and business expertise on the one side and of the continuously changing customer ecosystem on the other. To harmonize these two dimensions, John has initiated a profound operational and strategic transformation aimed at further ingraining customer proximity and operational excellence in our DNA. We are extremely fortunate to have someone of John’s stature leading our management team, allowing me to dedicate a lot more of my time to the development of relationships with international business organizations, supporting the agenda of AdTech accountability and compliance and to the active pursuit of my dream of helping and enabling aspiring entrepreneurs around the globe, sharing the knowledge and experience that helped me build one of the fastest-growing technology companies in the world.” “I am incredibly honored to lead Codewise into the next phase of customer-centric driven innovation and of operational excellence led growth,” said Malatesta. “Robert Gryn has not only built one of the fastest-growing companies in Europe, but he has literally revolutionized the performance marketing industry with his visionary ideas and products. Thanks to him and Codewise’s incredibly talented and innovative team, digital marketers at thousands of brands and agencies worldwide have been able to maximize their advertising ROI through our industry-leading Ad Exchange and Online Ads Measurement and Optimization platforms. Building on this success, we will now take Codewise to a whole new level of customer-first planning and execution and of operational discipline, solidifying repeatable scalable growth models and unleashing even more value to our customers and employees.” John Malatesta is Doctor of Economics and is a member of multiple prominent international business organizations. Prior to this appointment, he held multiple leadership and executive roles at IBM, Accenture, Sun Microsystems, Oracle, Kaspersky Lab, Schneider Electric and Socialbakers. About Codewise 
Founded in 2011, Codewise is the industry’s first provider of AI-powered online ad measurement and management solutions for digital marketers. In 2017 and 2018, Codewise was recognized as one of the fastest-growing technology companies in Europe, according to the Financial Times, Statista and Deloitte. Codewise’s solutions help thousands of businesses in 190 countries track, measure and optimize billions of dollars of advertising spend, boosting their efficiency and ROI. Codewise is currently tracking over $2.5 billion of digital ad spending for some of the world’s largest brands and ad agencies, including $400 million of ad spend on Facebook. Learn more at codewise.com.

17.10.2018 | Tim Tsoriev

Codewise joins World Economic Forum, CEO Robert Gryn to speak at Summer Davos on the risks of bias in AI

30.08.2018 | Tim Tsoriev

London — August 30, 2018 — Codewise, the industry’s first provider of AI-powered online ad measurement and management solutions for digital marketers and one of the fastest-growing companies in Europe, today announced that it has joined the World Economic Forum as a Forum Member. Robert Gryn, CEO and founder of Codewise, will address the most pressing issues facing the global society with the widespread introduction of Artificial Intelligence during a panel session at the World Economic Forum’s Annual Meeting of the New Champions on September 19.

Robert Gryn, founder and CEO of Codewise. Robert Gryn, founder and CEO of Codewise.

During the panel discussion “Hidden in the Algorithm”, Robert Gryn will share his insights into the emerging algorithmic challenges facing our society. The panel session will be held on September 19 from 17.30 to 18:30 at the Meijiang Convention and Exhibition Center in Tianjin. Together with Frida Polli, co-founder and CEO of Pymetrics, Inc., Joanna Bryson, Computer Science Professor at the University of Bath, and Will Knight, Senior Editor at the MIT- Technology Review, Robert Gryn will discuss how societies can mitigate the risk of algorithmic bias and discrimination in the age when algorithms power everyday digital consumption from product recommendations to credit decisions and talent recruitment. The Annual Meeting of the New Champions is the foremost global summit on innovation, science and technology, promoting entrepreneurship in the global public interest, and hosted by the World Economic Forum. Often referred to as “the Summer Davos”, it will be held in Tianjin, China on September 18-20, 2018. Ahead of the discussion, Robert Gryn said: “The Annual Meeting of the New Champions is a unique event of global significance, attracting business leaders and policy-makers from all over the world, sharing their ideas thanks to the thought-provoking environment that the World Economic Forum has always provided. The importance of AI-based technologies is growing in line with the growth of our reliance on algorithm-powered decisions in all aspects of our lives. Algorithmic bias is not a science fiction concept any more – it is a very real phenomenon that is already impacting our society in profound and often harmful ways. The WEF summit in Tianjin is an excellent opportunity for world leaders to address the most urgent AI-related issues our society is facing, and identify strategies and policies that can help solve this challenge in the foreseeable future.” “We are excited to join the World Economic Forum, the leading international organization committed to improving the state of the world by engaging business, political, academic, and other leaders of society. Codewise has amassed a wealth of expertise in a number of fields, including Artificial Intelligence and other areas of Computer Science, technological innovation, media, advertising and entrepreneurship. We are happy to contribute our energy, knowledge and experience to the cause of making our world a better, happier and safer place for ourselves and the generations to come” – said Dr. John Malatesta, President and Chief Revenue Officer at Codewise. To learn more about the World Economic Forum’s Annual Meeting of the New Champions, please visit https://www.weforum.org/events/annual-meeting-of-the-new-champions. About the World Economic Forum The World Economic Forum is an independent international organization committed to improving the state of the world by engaging business, political, academic and other leaders of society to shape global, regional and industry agendas. Incorporated as a not-for-profit foundation in 1971 and headquartered in Geneva, Switzerland, the Forum is tied to no political, partisan or national interests. About Codewise Founded in 2011, Codewise is the industry’s first provider of AI-powered online ad measurement and management solutions for digital marketers. In 2017 and 2018, Codewise was recognized as one of the fastest-growing technology companies in Europe, according to the Financial Times and Deloitte. Codewise’s solutions help thousands of businesses in 190 countries to track, measure, and optimize billions of dollars of advertising spend, boosting their efficiency and ROI like never before. Codewise is currently tracking over $2.5 billion of digital ad spend for some of the world’s largest brands and ad agencies, including $400 million of ad spend on Facebook. Learn more at www.codewise.com PR Contact: media@codewise.com

30.08.2018 | Tim Tsoriev

Codewise Presents the Next-Generation of Voluum Tracker, The Only All-In-One Ad Measurement and Optimization Platform for Digital Marketers

12.07.2018 | Tim Tsoriev

For the first time, digital marketers can leverage at once and in one place Artificial Intelligence, Collaboration Management, SSL Certificates, and Direct Tracking Pixel Features, as well as customizable Usage Parameters and Services, to optimize online ads ROI and to cost-efficiently scale ad operations LONDON, July 12, 2018 /PRNewswire/ — Codewise, the industry’s first provider of AI-powered online ad measurement and management solutions for digital marketers, recognized by the Financial Times among the fastest-growing companies in Europe in 2017 and 2018, today announced that it launched a next generation of its industry-leading Voluum Tracker platform, enriched with multiple new features and with a wide range of new customizable usage parameters and services. Unique to the AdTech industry, the rich set of new features includes AI powered Traffic Distribution Optimization, Collaboration Management and SSL Certificates and Direct Tracking Pixel based Performance Optimization.

  1. Traffic Distribution Artificial Intelligence (AI): a new technology which helps digital and performance marketers and media buying professionals across agencies and brands get the most out of their online ad management efforts thanks to the real-time automatic matching of traffic to the estimated best offers and landing pages and to their best combinations. This results in double-digit ROI gain, massive time and budget savings to be reinvested back into campaign management operations, and in scalability efficiency thanks to the potentially unlimited volume of offers and landing pages that can be processed in time
  2. Collaboration Management: a suite of new functionalities comprised of Workspaces, Multi-user and Shared Reports that help digital and performance marketers and media buying professionals across agencies and brands to increase overall ROI by enabling cross collaboration. This set of features is also perfectly tailored to create campaign management structures, organize workflows within a team and to securely share the results with any third parties, e.g. business partners
    1. Workspaces enable marketers to effortlessly structure and organize campaigns and campaign elements into separate areas based on selected criteria, like verticals, geo, and media-buying teams
    2. Multi-user helps media and performance agencies to structure team work into easily manageable working groups. The ability to grant specific permissions to associates allows managers to give a certain level of access to chosen entities and at the same time keep sensitive information separated from other team members
    3. Shared Reports let account owners give a read-only access to the predefined set of data to their business partners. Based on the business need, marketers can easily specify which data points should be visible to their associates, business analysts, finance teams or any third parties, such as external consultants, freelancers and ad exchanges they collaborate with
  3. Direct Tracking Pixel based Performance Optimization: a tracking method which allows marketers to track paid and organic traffic without the initial redirect. It also opens the door to ad exchanges, ad networks or any other sources (such as Facebook and Google Ads) requiring non-redirection type of tracking, and at the same time, speeds up the campaign funnel, which is especially important for digital marketers who run mobile campaigns.
  4. SSL Certificates based Performance Optimization: enables optimization of the redirect flow and increases the performance of online campaign by securing the connection of the campaign funnels. Digital and performance marketers can now buy traffic and run campaigns on all desktop and mobile browsers and reduce all the possible interruptions in the redirect flow.

The new set of add-ons Usage Parameters and Services are designed to enable digital marketers to resiliently customize and cost-efficiently scale their ad measurement, management and optimization activities as their business grows.

  1. Customizable Usage Parameters include number of events, users, custom and dedicated domains and data history
  2. Services include a wide variety of resources ranging from Onboarding, to Technical Support, and Account Management, tiered from standard to VIP handling.

“After the successful introduction in April 2018 of the industry-first AI-powered feature that analyses the performance of online campaigns and automatically deploys the optimal traffic distribution among offers, today we proudly launch the next generation of AI that optimizes traffic distribution among both offers, landing pages and the best performing mix of offers and landing pages. Additionally, today we also release Collaboration Management that allows media buying groups, big brands and agencies to efficiently manage campaigns across teams and external 3rd parties. Lastly, we also introduce SSL Certificates for Custom Domains and Direct Tracking Pixel, that powerfully boost the overall performance of the campaign funnel,” said Robert Gryn, CEO and Founder of Codewise. “Furthermore, understanding digital marketers’ need for progressive scalability, from today we are enriching our plans with a wide variety of add-ons that allow a bespoke and cost-efficient expansion of ad operations. The amount of innovation injected in our new platform by the engineering team is extremely significant making Voluum Tracker the most exhaustive tool for online ad marketers in the industry.” “Consistently with our core value, outside-in centricity, we have been closely listening to our customers through their daily engagements with our sales and customer success representatives,” said Dr. John Malatesta, Chief Revenue and Marketing Officer at Codewise. “The result is the clear demand for ad measurement, management and optimization SaaS plans that are not only richer in features, services and usage parameters but also modularly expandable through add-ons that flexibly serve progressive business and operational growth. Also, having understood the call for cost savings, being equal the plans value, today we also introduce extremely convenient yearly subscription options.” To learn more about Voluum Tracker new plans, please visit https://voluum.com/pricing/ About Codewise Founded in 2011, Codewise is the industry’s first provider of AI-powered online ad measurement and management solutions for digital marketers. In 2017 and 2018, Codewise has been recognized as one of the fastest-growing technology companies in Europe, according to the Financial Times, Statista, and Deloitte. Codewise’s solutions help thousands of businesses in 190 countries to track, measure, and optimize billions of dollars of advertising spend, boosting their efficiency and ROI like never before. Codewise is currently tracking over $2.5 billion of digital ad spend for some of the world’s largest brands and ad agencies, including $400 million of ad spend on Facebook. Learn more at www.codewise.com About Voluum Voluum is a full-stack marketing platform for all your performance analytics, tracking, optimization and media buying. The suite consists of the Voluum Tracker, the trusted leader in cross-screen performance tracking, and the integrated Voluum DSP, a next-generation native advertising Demand-Side Platform. Voluum is the go-to tool for optimizing and scaling your campaigns, featuring anti-fraud filtering, whitelisting and an outstanding reporting speed. Powered by a powerful proprietary database, since September 2014, Voluum has served thousands of SaaS customers in over 190 countries worldwide. Learn more at www.voluum.com

12.07.2018 | Tim Tsoriev

Copenhagen Democracy Summit: Where Freedom Meets Technology by Robert Gryn

27.06.2018 | Robert Gryn

“I believe that in today’s world every company needs to step up and be a responsible corporate citizen by acknowledging this critical threat and starting to implement technology solutions against it. This is especially true for our industry, Advertising Technology, which suddenly found itself at the forefront of the global fight for democracy.” Codewise CEO Robert Gryn shares his takeaways after speaking alongside Anders Fogh Rasmussen, Tony Blair, Joe Biden and many other exceptional world leaders at the Copenhagen Democracy Summit.

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27.06.2018 | Robert Gryn

Codewise's Dr. Rzeszuciński Joins the European AI Alliance, Launched by the European Commission

18.06.2018 | Tim Tsoriev

LONDON, June 18, 2018 /PRNewswire/ — Codewise, the industry’s first provider of AI-powered online ad measurement and management solutions for digital marketers, announced today that Dr. Paweł Rzeszuciński, Data Scientist at Codewise, accepted the invitation to become a member of the European AI Alliance, a forum launched by the European Commission. Since Dr. Paweł Rzeszuciński will join the Alliance within his personal capacity, he will act independently and in the public interest, as per the rules set by the European Commission. Following the signing of the Declaration of cooperation on Artificial Intelligence by 24 EU Member States and Norway, the European AI Alliance, as announced by the European Commission on April 25 2018, is a multi-stakeholder forum engaged in a broad and open discussion of all aspects of Artificial Intelligence development and its impact on the economy and society. The European AI Alliance is aimed at seizing the opportunities of AI, reinforcing Europe’s competitiveness and establishing the ethical guidelines on the development of the AI. Emphasizing the importance of the European AI Alliance, Robert Gryn, CEO of Codewise, said, “We are extremely proud to learn that Dr. Paweł Rzeszuciński, a key stakeholder of Codewise’s Artificial Intelligence development team, is joining such a strategic initiative. AI is progressively transforming our economy and society and is increasingly contributing to many sectors of our economy. We feel very reassured by the European Commission’s initiative to support the implementation of a European strategy on AI.” The Commission will present ethical guidelines on AI development by the end of 2018, based on the EU’s Charter of Fundamental Rights, taking into account principles such as data protection and transparency, and building on the work of the European Group on Ethics in Science and New Technologies. To help develop these guidelines, the Commission will bring together all relevant stakeholders at the European AI Alliance. “The mission of the European AI Alliance strongly resonates with Codewise’s values and vision of transparency-led smart technologies,” said Dr. John Malatesta, President and Chief Revenue and Marketing Officer at Codewise. “As any technology that has a direct impact on people’s and businesses’ lives, the emergence of AI also raises legitimate concerns. We fully endorse the elaboration by the European Commission of recommendations on future AI-related policy development and on ethical, legal and societal issues. In our daily efforts to develop AI technologies at the service of digital marketers, we are equally attentive to the right balance between business efficiency gains on one side and respect for privacy and transparency on the other. The definition of an AI strategy framework will help the entire software industry align to common standards.” The foundation of the European AI Alliance represents a first step towards an EU-wide approach to AI. By establishing clear guidelines on AI ethics, the Commission seeks to increase consumers’ trust in AI-driven products. Based on the recommendations enacted by the European AI Alliance, the European Commission and participating Member States will present a European plan on Artificial Intelligence by the end of 2018. About Codewise Founded in 2011, Codewise is the industry’s first provider of AI-powered online ad measurement and management solutions for digital marketers. For years, Codewise has been recognized as one of the fastest-growing technology companies in Europe, according to the Financial Times, Statista, and Deloitte. Codewise’s solutions help thousands of businesses in 190 countries to track, measure, and optimize billions of dollars of advertising spend, boosting their efficiency and ROI like never before. Codewise is currently tracking over $2.5 billion of digital ad spend for some of the world’s largest brands and ad agencies, including $400 million of ad spend on Facebook.

18.06.2018 | Tim Tsoriev

Codewise to Sponsor the Inaugural Copenhagen Democracy Summit

14.06.2018 | Tim Tsoriev
LONDONJune 14, 2018 /PRNewswire/ — Codewise, the industry’s first provider of AI-powered online ad measurement and management solutions for digital marketers, announced today that it will sponsor the inaugural Copenhagen Democracy Summit on June 22, 2018. Held at the Royal Danish Playhouse in Copenhagen, the Summit will bring together leading political figures from the democratic world, including current and former heads of government, leading business executives, academic experts, and dissidents.
Robert Gryn, founder and CEO of Codewise. Robert Gryn, founder and CEO of Codewise.
The Copenhagen Democracy Summit is dedicated to strengthening the resolve of the world’s democracies by providing a high-level strategic forum focused on the cause of democracy. Democracy, free trade, election integrity, and technology are the main topics of the Summit. Robert Gryn, founder and CEO of Codewise, will take part in the Summit to share his vision and thoughts on the future of democracy in the rapidly changing digital environment. Joining the “Cyber Security and Democracy” keynote panel, Gryn will share his insights on the latest threats endangering democracy around the world, and the best ways to address and solve them on a global level. Other panelists will include Michael Chertoff, former U.S. Secretary of Homeland Security; Chris Krebs, U.S. Undersecretary of Homeland Security; and Joanna Shields, CEO of BenevolentAI. Moderated by BBC celebrity anchor Stephen Sackur, the keynote panel is open to the press and will be held at the main conference hall from 12:05 to 12:40 p.m. on June 22. The Copenhagen Democracy Summit is hosted by Anders Fogh Rasmussen, the former Secretary General of NATO and Prime Minister of Denmark. Summit speakers include the former U.S. Vice President Joe Biden; the Prime Minister of Denmark, Lars Løkke Rasmussen; the former President of Mexico, Félipe Calderon; the former President of EstoniaToomas Hendrik Ilves; Facebook’s Vice President for Public Policy EMEA, Lord Richard Allan; the former Prime Minister of Spain, José Maria Aznar; and the former Prime Minister of CanadaStephen Harper. “Democracy, open markets and freedom have been called into question in recent years. After two World Wars, the world’s democracies – led by the United States – delivered a period of stability, relative peace, and prosperity that was unprecedented; but it was not the norm,” said Anders Fogh Rasmussen, founder of the Alliance of Democracies and former Secretary General of NATO. “Today, the free world is beginning to show signs of decay; and all lovers of liberty and democracy have a responsibility to stand up and fight for it. This is why I am delighted that Codewise has offered its support to the Alliance of Democracies, and I look forward to hearing Robert Gryn’s contribution to our debate in Copenhagen.” One of the leading global experts in advertising technology, Robert Gryn is recognized for his deep understanding of the modern digital ad ecosystem, its strengths, weaknesses and future trends. Robert is regularly invited to share his expertise with the world’s leading media companies and advertising platforms, helping them to combat ad fraud and protect their users. Emphasizing the importance of the Copenhagen Democracy Summit, Robert Gryn said, “Today, democracy in too many nations is being jeopardized by election meddling and manipulation, while ad fraudsters who serve the meddlers’ interests remain many steps ahead of the anti-fraud organizations, regulators, and internet watchdogs. I believe that in today’s world, every company needs to step up and join forces to combat this critical threat. The Tech industry both plays an important role and bears a responsibility to protect election integrity and democracy around the world. I am confident that the inaugural Copenhagen Democracy Summit will take us one big step closer to solving this global challenge, for ourselves and for future generations.” “The mission of the Copenhagen Democracy Summit strongly resonates with Codewise’s values and vision,” said Dr. John Malatesta, President and Chief Revenue and Marketing Officer at Codewise. “We believe that today’s technology ecosystem is a powerful enabler of democracy as it allows for unprecedented reach and limitless free discussion. But due to the lack of transparency, the same technology can be used today to manipulate public opinion and control entire societies. Our experts, researchers, and developers are relentlessly working on technologies that will help to restore transparency throughout the entire ad ecosystem, from commercial interactions to elections. We are excited to support the Summit and are looking forward to the impact it will make on the advancement of our industry and society.” Robert Gryn will also participate in the first meeting of the Transatlantic Commission on Election Integrity on June 21in Copenhagen, where he will speak during the Industry Experts’ session. Working with political and private sector leaders and the media, the Commission is co-chaired by former NATO Chief and Danish Prime Minister, Anders Fogh Rasmussen, and former U.S. Secretary of Homeland Security, Michael Chertoff To learn more about the Copenhagen Democracy Summit, please visit http://www.allianceofdemocracies.org/initiatives/the-copenhagen-democracy-summit/the-summit. About Codewise Founded in 2011, Codewise is the industry’s first provider of AI-powered online ad measurement and management solutions for digital marketers. For years, Codewise has been recognized as one of the fastest-growing technology companies in Europe, according to the Financial Times, Statista, and Deloitte. Codewise’s solutions help thousands of businesses in 190 countries to track, measure, and optimize billions of dollars of advertising spend, boosting their efficiency and ROI like never before. Codewise is currently tracking over $2.5 billion of digital ad spend for some of the world’s largest brands and ad agencies, including $400 million of ad spend on Facebook.

14.06.2018 | Tim Tsoriev

Esta startup quiere arreglar lo que está roto en la programática

26.04.2018 | Carlos Morales

Codewise, con sede en Cracovia, Polonia, tiene herramientas de Inteligencia Artificial y Blockchain con las que busca dar certeza a los anunciantes sobre su gasto en publicidad digital.

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26.04.2018 | Carlos Morales

Codewise Named One of 50 Most Valuable Brands of 2018 by The Silicon Review

26.04.2018 | Tim Tsoriev
SANTA MONICA, Calif.April 26, 2018 /PRNewswire/ — Codewise, the industry’s first provider of an AI-powered ad exchange, DSP, and online ad measurement and optimization platforms for digital marketers, announced today that it was named one of the 50 Most Valuable Brands of The Year 2018 by The Silicon Review.

Published annually by The Silicon Review magazine, the list of the 50 Most Valuable Brands includes high-growth companies that are changing the technology industry by introducing breakthrough products and services. Ranked 14th on the list, Codewise is the technology pioneer that developed the first AI-powered ad exchange, DSP, and online ad measurement and optimization platforms available to digital marketers today. Because of the exponentially growing popularity of its products around the world, Codewise was named among the fastest-growing companies in Europe by the Financial Times in 2017 and 2018. “I am excited to see that Codewise has been recognized as one of the most valuable brands of 2018 by The Silicon Review magazine. Our team’s relentless efforts to develop industry-leading ad exchange, measurement, and optimization platforms enabled us to become one of the fastest-growing technology companies in Europe and globally, and I am proud to see that this fact is now being acknowledged by influential publications around the world. Every member of the Codewise team contributed to this remarkable achievement, and we will continue to innovate and develop groundbreaking products and technologies to achieve even greater heights in the near future,” said Robert Gryn, CEO and owner of Codewise. “Being recognized by the Financial Times among the FT 1000 fastest growing companies in Europe in both 2017 and 2018 and now as one of the most valuable brands of 2018 by The Silicon Review demonstrates once again that growing profitably by 16,900 percent since our first year of operations, and by an average of 290 percent annually, is not a coincidence but the outcome of reverse engineering the entire company around the needs of our customers. Our team leverages constant customer input to drive unabated product innovation and customer success excellence, ensuring a tight match between clients’ expectations and product values. Our unconditional dedication to this blueprint naturally leads to customer adoption and satisfaction and results in exponential revenue growth,” said Dr. John Malatesta, President and Chief Revenue and Marketing Officer at Codewise. The full profile of Codewise as one of the 50 Most Valuable Brands of The Year 2018 published by The Silicon Review can be found at http://thesiliconreview.com/magazines/the-place-where-talented-people-thrive-and-produce-great-products-codewise. About Codewise Codewise is a place where talent thrives. Since 2011 it has provided a collaborative environment that fosters creative solutions and growth, enabling it to build its flagship advertising technology platforms: Zeropark, a performance traffic exchange, and Voluum, the market-leading campaign tracker with an integrated native advertising Demand-Side Platform. Codewise is an entirely self-funded, venture-building company, headquartered in Krakow, Poland, with offices in London and Santa Monica. The company employs over 200 talented individuals and supports customers in 190 countries worldwide. www.codewise.com About Voluum Voluum is a full-stack marketing platform for all your performance analytics, tracking, optimization and media buying. The suite consists of the Voluum Tracker, the trusted leader in cross-screen performance tracking, and the integrated Voluum DSP, a next-generation native advertising Demand-Side Platform. Voluum is the go-to tool for optimizing and scaling your campaigns, featuring anti-fraud filtering, whitelisting and an outstanding reporting speed. Powered by a powerful proprietary database, since September 2014, Voluum has served thousands of SaaS customers in over 190 countries worldwide. www.voluum.com About Zeropark Zeropark is a performance traffic exchange connecting the advertisers, affiliates and media buying teams with high performance traffic sources, in Real-Time. It offers hand-picked traffic from parked domain redirects, Mobile App and Premium Pop. It features robust targeting options and powerful optimization tools bolstered by machine learning mechanisms, all in a user-friendly interface. Zeropark serves 150 million ad views every day. www.zeropark.com

26.04.2018 | Tim Tsoriev

Codewise Appoints John Malatesta as President

24.04.2018 | Tim Tsoriev

LONDON, April 24, 2018 /PRNewswire/ — Codewise, the industry-first provider of AI-powered ad exchange, DSP, and online ad measurement and optimization platforms for digital marketers, recognized by the Financial Times as one of the fastest-growing companies in Europe, announced today the appointment of Dr. John Malatesta as the company’s first President. John Malatesta will report to Robert Gryn, CEO and owner of Codewise and a member of the Forbes Technology Council. John Malatesta, a Doctor of Economics and a member of the Forbes Agency Council, has held multiple senior leadership roles at Fortune 500 companies and high-growth startups during his 22-year career in the software industry. In his new role, he will be responsible for the strategic and operational direction and management of all Codewise departments and for the full P&L. He will also continue to serve as Chief Revenue and Marketing Officer at Codewise. “The exponential growth of Codewise’s revenue, pioneering new innovative technologies and the progressive expansion into new geographies now calls for the deployment of a state-of-the-art operational management structure,” said Robert Gryn, CEO and Owner of Codewise. “John’s delegated responsibility for the effective management of all operations will enable me to dedicate even more of my time and resources to high-priority strategic decisions and to breakthrough and visionary technological enhancements of the AdTech ecosystem.” “I am honored to continue serving Codewise as our company continues its exponential global expansion,” said John Malatesta, President of Codewise. “As a result of the consistent alignment of product innovation and customer experience to our clients’ ever-changing needs, since our inception in 2012 we’ve been able to continuously achieve a profitable 290% average annual growth rate. Meeting the new demanding expectations that the AdTech industry will set in the future requires continuous enhancements of our processes and operations as well as the deployment and coordinated management of additional industry-leading engineering, product management and customer-facing resources. This calls for an even stronger planning and operational alignment across all our departments, to be achieved with a unified and adaptive company governance built around each and every customer.”

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About Codewise Codewise is a place where talent thrives. Since 2011 it has provided a collaborative environment that fosters creative solutions and growth, enabling it to build its flagship advertising technology platforms: Zeropark, a performance traffic exchange, and Voluum, the market-leading campaign tracker with an integrated native advertising Demand-Side Platform. Codewise is an entirely self-funded, venture-building company, headquartered in Krakow, Poland, with offices in London and Santa Monica. The company employs over 200 talented individuals and supports customers in over 190 countries worldwide. www.codewise.com About Voluum Voluum is a full-stack marketing platform for all your performance analytics, tracking, optimization and media buying. The suite consists of the Voluum Tracker, the trusted leader in cross-screen performance tracking, and the integrated Voluum DSP, a next-generation native advertising Demand-Side Platform. Voluum is the go-to tool for optimizing and scaling your campaigns, featuring anti-fraud filtering, whitelisting and an outstanding reporting speed. Powered by a powerful proprietary database, since September 2014, Voluum has served thousands of SaaS customers in over 190 countries worldwide. www.voluum.com   About Zeropark Zeropark is a performance traffic exchange connecting the advertisers, affiliates and media buying teams with high performance traffic sources, in Real-Time. It offers hand-picked traffic from parked domain redirects, Mobile App and Premium Pop. It features robust targeting options and powerful optimization tools bolstered by machine learning mechanisms, all in a user-friendly interface. Zeropark serves 150 million ad views every day. www.zeropark.com

24.04.2018 | Tim Tsoriev

Financial Times Names Codewise Among Europe’s Fastest-Growing Companies for the Second Year Straight

12.04.2018 | Tim Tsoriev

Leading AdTech company is once again included in the FT 1000 list as its exponential global growth continues

London, April 12, 2018 – Codewise, the industry-first provider of AI-powered ad exchange and online ad measurement and optimization solutions for digital marketers, has been recognized as one of the fastest-growing companies in Europe in the latest FT 1000 report. Published by the Financial Times in partnership with Statista, FT 1000 lists the companies in 31 European countries that have achieved the highest annual growth rates in revenue between 2013 and 2016. After being named the 2nd fastest-growing company in Europe in the 2017 FT 1000 report, Codewise continues its rapid growth this year, ranking 53rd out of 1000 fastest-growing companies included in the FT 1000 report in 2018, with a growth of 1,923%. According to FT 1000, Codewise is also one of the top-5 fastest-growing AdTech companies in Europe. “I am excited to see that Codewise has been recognized for the second year straight as one of Europe’s fastest-growing companies. Our company’s inclusive and bureaucracy-free culture that empowers every employee to achieve their maximum potential and fosters uninterrupted innovation has delivered once again. Every member of our team had an important part to play in achieving this success, and I am incredibly honoured to lead such an exceptional company.” said Robert Gryn, CEO and owner of Codewise. “Being recognized again by the Financial Times as one of the fastest-growing companies in Europe clearly demonstrates that our core value, outside-in centricity, is delivering exceptional results. The secret of our rapid and profitable revenue growth, 16,900% since our first year of operations in 2012, and an average 290% YoY growth in the last 5 years, resides in a total detachment from revenue targets obsession.” said Dr. John Malatesta, Chief Revenue and Marketing Officer at Codewise. “Instead, we prioritize deep attention to customer needs, achieved through smart in-product feedback and a world-class customer success and account management practice. We funnel the constantly updated customer inputs into relentless product innovation, and the result is a tight match between customer expectations and product values, which naturally drives adoption and satisfaction, and consequently exponential revenue growth.” The latest FT 1000 list of Europe’s fastest-growing companies is available at https://ig.ft.com/ft-1000/2018.

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About Codewise Codewise is a place where talent thrives. Since 2011 it has provided a collaborative environment that fosters creative solutions and growth, enabling it to build its flagship advertising technology platforms: Zeropark, a performance traffic exchange, and Voluum, the market-leading campaign tracker with an integrated native advertising Demand-Side Platform. Codewise is an entirely self-funded, venture-building company, headquartered in Krakow, Poland, with offices in London and Santa Monica. The company employs over 200 talented individuals and supports customers in over 190 countries worldwide. www.codewise.com About Voluum Voluum is a full-stack marketing platform for all your performance analytics, tracking, optimization and media buying. The suite consists of the Voluum Tracker, the trusted leader in cross-screen performance tracking, and the integrated Voluum DSP, a next-generation native advertising Demand-Side Platform. Voluum is the go-to tool for optimizing and scaling your campaigns, featuring anti-fraud filtering, whitelisting and an outstanding reporting speed. Powered by a powerful proprietary database, since September 2014, Voluum has served thousands of SaaS customers in over 190 countries worldwide. www.voluum.com   About Zeropark Zeropark is a performance traffic exchange connecting the advertisers, affiliates and media buying teams with high performance traffic sources, in Real-Time. It offers hand-picked traffic from parked domain redirects, Mobile App and Premium Pop. It features robust targeting options and powerful optimization tools bolstered by machine learning mechanisms, all in a user-friendly interface. Zeropark serves 150 million ad views every day. www.zeropark.com

12.04.2018 | Tim Tsoriev

Codewise Presents Industry-First AI-Powered Ad Traffic and Offers Match Optimization

05.04.2018 | Tim Tsoriev

For the first time digital marketers can leverage Artificial Intelligence to optimize distribution of ad traffic among multiple offers

London, April 5, 2018 – Codewise, a leading provider of ad exchange and ad measurement and optimization platforms, recognized by the Financial Times as the second fastest-growing company in Europe, today announced that Voluum Tracker has become the world’s first AI-powered online advertising measurement, management and optimization suite with the addition of the revolutionary Offer Automation technology. This new technology helps digital and performance marketers and media buying professionals across agencies and brands get the most out of their online ad management efforts thanks to the real-time automatic matching of traffic to the estimated best offers. This results in double-digit ROI gain, in massive time and budget savings to be reinvested back into campaign management operations, and in scalability efficiency thanks to the potentially unlimited volume of offers that can be processed in time. “Our AI-powered data-driven engine analyses the performance of your online campaigns and automatically calculates and deploys optimal traffic distribution among offers with an accuracy that manual A/B testing cannot achieve, resulting in maximized ROI, earnings per visits and conversion rate,” said Robert Gryn, CEO and Founder of Codewise. ” Voluum’s Offer Automation optimizes your campaigns in real time and all the time, eliminating the need for continuously adjusting the traffic flow strategy and enabling unlimited campaigns processing capacity and scalability 24/7″. “Consistently with our core value, outside-in centricity, we have been listening closely to our customers’ demand for actionable insights and for automated workflows,” said Dr. John Malatesta, Chief Revenue and Marketing Officer at Codewise. “As a result, we are progressively enriching our ad measurement and optimization Voluum Tracker platform with AI capabilities. Manually distributing ad traffic across offers without knowing which offer is the best match results in a waste of budget and time and in lower performance. Offer Automation directly deploys smart data-driven actions that help marketers maximize their business impact.” To learn more about Voluum’s Offer Automation, please visit https://voluum.com/offer-automation.

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About Codewise Codewise is a place where talent thrives. Since 2011 it has provided a collaborative environment that fosters creative solutions and growth, enabling it to build its flagship advertising technology platforms: Zeropark, a performance traffic exchange, and Voluum, the market-leading campaign tracker with an integrated native advertising Demand-Side Platform. Codewise is an entirely self-funded, venture-building company, headquartered in Krakow, Poland, with offices in London and Santa Monica. The company employs over 200 talented individuals and supports customers in over 190 countries worldwide. www.codewise.com About Voluum Voluum is a full-stack marketing platform for all your performance analytics, tracking, optimization and media buying. The suite consists of the Voluum Tracker, the trusted leader in cross-screen performance tracking, and the integrated Voluum DSP, a next-generation native advertising Demand-Side Platform. Voluum is the go-to tool for optimizing and scaling your campaigns, featuring anti-fraud filtering, whitelisting and an outstanding reporting speed. Powered by a powerful proprietary database, since September 2014, Voluum has served thousands of SaaS customers in over 190 countries worldwide. www.voluum.com About Zeropark Zeropark is a performance traffic exchange connecting the advertisers, affiliates and media buying teams with high performance traffic sources, in Real-Time. It offers hand-picked traffic from parked domain redirects, Mobile App and Premium Pop. It features robust targeting options and powerful optimization tools bolstered by machine learning mechanisms, all in a user-friendly interface. Zeropark serves 150 million ad views every day. www.zeropark.com

05.04.2018 | Tim Tsoriev

Codewise CEO Robert Gryn accepted into Forbes Technology Council

29.03.2018 | Tim Tsoriev

Forbes Technology Council Is an Invitation-Only Community for World-Class CIOs, CTOs and Technology Executives

Santa Monica, Calif., March 29, 2018 – Codewise, a leading provider of ad exchange and ad measurement and optimization platforms, recognized by the Financial Times as the 2nd fastest growing company in Europe, today announced that its CEO and founder Robert Gryn has been accepted into the Forbes Technology Council, an invitation-only community for world-class CIOs, CTOs and technology executives. Robert Gryn joins other Forbes Technology Council members, who are hand-selected, to become part of a curated network of successful peers and get access to a variety of exclusive benefits and resources, including the opportunity to submit thought leadership articles and short tips on industry-related topics for publishing on Forbes.com. Forbes Councils combines an innovative, high-touch approach to community management perfected by the team behind Young Entrepreneur Council (YEC) with the extensive resources and global reach of Forbes. As a result, Forbes Council members get access to the people, benefits and expertise they need to grow their businesses — and a dedicated member concierge who acts as an extension of their own team, providing personalized one-on-one support. “I’m honored to join the Forbes Technology Council,” said Codewise CEO and founder Robert Gryn. “I look forward to working with other members of the Council, and sharing my experience and advice with my fellow entrepreneurs, both accomplished and aspiring, via such an outstanding platform as Forbes. As our company continues to revolutionize and reinvent the AdTech industry, I am confident that our expertise and insights will be instrumental to many professionals and companies striving to succeed in this dynamic and highly competitive space.” Scott Gerber, founder of Forbes Councils, says, “We are honored to welcome Robert Gryn into the community. Our mission with Forbes Councils is to curate successful professionals from every industry, creating a vetted, social capital-driven network that helps every member make an even greater impact on the business world.”

Robert Gryn

About Codewise Codewise is a place where talent thrives. Since 2011 it has provided a collaborative environment that fosters creative solutions and growth, enabling it to build its flagship advertising technology platforms: Zeropark, a performance traffic exchange, and Voluum, the market-leading campaign tracker with an integrated native advertising Demand-Side Platform. Codewise is an entirely self-funded, venture-building company, headquartered in 3,000 sqm office in Krakow, Poland, with offices in London and Santa Monica. The company employs nearly 200 talented individuals and supports customers in over 190 countries worldwide. www.codewise.com About Voluum Voluum is a full-stack marketing platform for all your performance analytics, tracking, optimization and media buying. The suite consists of the Voluum Tracker, the trusted leader in cross-screen performance tracking, and the integrated Voluum DSP, a next-generation native advertising Demand-Side Platform. Voluum is the go-to tool for optimizing and scaling your campaigns, featuring anti-fraud filtering, whitelisting and an outstanding reporting speed. Powered by a powerful proprietary database, since September 2014, Voluum has served thousands of SaaS customers in over 190 countries worldwide. www.voluum.com About Zeropark Zeropark is a performance traffic exchange connecting the advertisers, affiliates and media buying teams with high performance traffic sources, in Real-Time. It offers hand-picked traffic from parked domain redirects, Mobile App and Premium Pop. It features robust targeting options and powerful optimization tools bolstered by machine learning mechanisms, all in a user-friendly interface. Zeropark serves 150 million ad views every day. www.zeropark.com About Forbes Councils Forbes partnered with the founders of Young Entrepreneur Council (YEC) to launch Forbes Councils, invitation-only communities for world-class business professionals in a variety of industries. Members, who are hand-selected by each Council’s community team, receive personalized introductions to each other based on their specific needs and gain access to a wide range of business benefits and services, including best-in-class concierge teams, personalized connections, peer-to-peer learning, a business services marketplace, and the opportunity to share thought leadership content on Forbes.com. For more information about Forbes Technology Council, visit https://forbestechcouncil.com. To learn more about Forbes Councils, visit forbescouncils.com.

29.03.2018 | Tim Tsoriev

Codewise appoints John Malatesta as Chief Revenue and Marketing Officer and Excom Member

21.02.2018 | Tim Tsoriev

The company brings world-class executive on board to continue exponential growth

London, February 21, 2018 – Codewise, a leading provider of ad exchange and ad measurement and optimization platforms, recognized by the Financial Times in 2017 as the 2nd fastest growing company in Europe, announced the appointment of Dr. John Malatesta to Chief Revenue and Marketing Officer. John is reporting to the CEO and Founder, Robert Gryn, and is a member of the Executive Committee. In his role John will be responsible for the sales and marketing go-to-market execution and for the full set of revenue streams. John brings over 22 years of international experience in the software industry, in both the SME and enterprise segments, where he held multiple senior leadership roles. “The exponential profitable growth of Codewise in customers acquired and served and in revenue generated, now calls for the deployment of a state-of-art sales and marketing operational architecture to support and enable further expansion,” said Robert Gryn, Founder and CEO of Codewise. “John’s world-class experience in building, managing and scaling ROI-efficient marketing, sales and operations engines at such companies as IBM, Sun Microsystems, Accenture, Oracle, Kaspersky Lab, and Socialbakers, will help us reach and win more customers and revenue, and, most importantly, help us deliver an even better experience to our current and future customers. John’s drive and passion for authenticity and excellence towards customers perfectly matches our values, and will boost our rapid growth even further.” “I am incredibly honoured to join Codewise at such a time of business growth and technological innovation,” said Dr. Malatesta. “Codewise is already helping thousands of marketers across brands, agencies and affiliates maximize their online ad investments through a best in class suite, seamlessly integrating Ad Exchange and Ad Measurement and Optimization operations. Scaling up the marketing and sales operations will help us optimally respond to our continuous growth in new segments and geographies and will enable us to keep on securing the customer excellence that sets us apart.” John is a doctor in Economics and a member of the Forbes Agency Council. Prior to this appointment he held the role of Chief Marketing Officer and Executive Vice President Telesales and e-Commerce at Socialbakers. About Codewise Codewise is a place where talent thrives. Since 2011 it has provided a collaborative environment that fosters creative solutions and growth, enabling it to build its flagship advertising technology platforms: Zeropark, a performance traffic exchange, and Voluum, the market-leading campaign tracker with an integrated native advertising Demand-Side Platform. Codewise is an entirely self-funded, venture-building company, headquartered in 3,000 sqm office in Krakow, Poland, with offices in London and Santa Monica. The company employs nearly 200 talented individuals and supports customers in over 190 countries worldwide. www.codewise.com About Voluum Voluum is a full-stack marketing platform for all your performance analytics, tracking, optimization and media buying. The suite consists of the Voluum Tracker, the trusted leader in cross-screen performance tracking, and the integrated Voluum DSP, a next-generation native advertising Demand-Side Platform. Voluum is the go-to tool for optimizing and scaling your campaigns, featuring anti-fraud filtering, whitelisting and an outstanding reporting speed. Powered by a powerful proprietary database, since September 2014, Voluum has served thousands of SaaS customers in over 190 countries worldwide. www.voluum.com About Zeropark Zeropark is a performance traffic exchange connecting the advertisers, affiliates and media buying teams with high performance traffic sources, in Real-Time. It offers hand-picked traffic from parked domain redirects, Mobile App and Premium Pop. It features robust targeting options and powerful optimization tools bolstered by machine learning mechanisms, all in a user-friendly interface. Zeropark serves 150 million ad views every day. www.zeropark.com

21.02.2018 | Tim Tsoriev

The Untold Story Behind The Second Fastest Growing Company In Europe

24.01.2018 | Rob Gryn

If you want to read the full, raw and uncut story behind Codewise written by Rob Gryn, here it is.  You won’t read the truth anywhere else.

View full article

24.01.2018 | Rob Gryn

Contact our PR team: media@codewise.com