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July update: Welcome the eCPA metric
We’ve added a new and heavily requested metric to reports. eCPA (effective cost per action) allows you to see how much you pay for a single user action, such as click on an ad. This is useful if you use other cost models, such as CPM. eCPA metric is available in reports and on charts.
To use the new eCPA metric, turn on the eCPA column:
Once you do so, the eCPA metric will be visible in reports and charts: