What’s new in Voluum?

Keep up with everything from big updates & new features to small fixes & changes.
See how we make the best ad tracking software better – month after month!

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February 2021
Improved reporting & direct tracking. More parameters for postback URL tracking. Different payouts per geo and more!

Our reporting is now more user-friendly, insightful and useful than ever! You can utilize your reports to the fullest potential and optimize your campaigns to a tee. 

We’ve also simplified the setup and turbocharged the Direct Tracking Pixel and Redirectless mechanisms.

As for postback tracking, you can now send an extra 5, customizable pieces of information from your traffic source.

And last but not least, if you’re tracking your payout manually, you can now differentiate conversion amounts per country seamlessly.

Reporting improvements

Our reporting is now more user-friendly, insightful and useful than ever! Utilize your reports to the fullest potential and optimize your campaigns to a tee. Check out what exactly has changed:

  • Notes are now accessible as a read only column in reports!
  • Report with filters for multiple campaigns. You can select as many campaigns as you want to generate detailed, hand-picked reports.

Learn more about reports in our knowledge base.

Improved Direct Tracking

We’ve simplified the setup and turbocharged the Direct Tracking Pixel and Redirectless mechanisms.

These two functionalities are now called Direct tracking. All the benefits of this method of tracking still apply, your direct campaigns are not affected in any way but we handle things on our side more efficiently and the UI is more intuitive. 

Find out more about Direct tracking.

More parameters for Postback Tracking

You can now send an extra 5, customizable pieces of information from your traffic source.

Learn more about how to properly set parameters in your Postback URLs.

Different payouts per geo

If you’re tracking your payout manually, you can now differentiate conversion amounts per country seamlessly.

Find out how to set GEO-specific payouts in Voluum.

Smaller improvements, changes & bug fixes:
  • Added the ability to select a timezone per report instead of having to change global setting in profile
  • Added {cost} to tokens available in offer URL
  • Added an ability to sort reports by ‘Status’ column
Learn more

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