Regulated operators have it the hardest
MaxBet is an iGaming operator of a rare breed: it has an official license from Romania to advertise its services in that country. Most operators rely on a global license, which often makes advertising on Google and Facebook tricky. MaxBet can do this with no problem.
But the challenges are still the same. While most of their traffic comes from these two platforms, they also use partner traffic. There’s also always organic traffic. Making sense of such scattered data is hard, not to mention time-consuming and prone to errors.
Choosing a solution
MaxBet chose Voluum because of its integrations with Google and FB. Connecting these channels with Voluum is a must for successful campaign optimization because:
- You see the complete picture including cost and revenue, what allowed them to manage your budget more effectively
- You get an additional layer of data that gives you a deeper insight into the motivations of your audience
- You make decisions faster, without waiting for all data to be pumped to Excel spreadsheet manually and therefore, outperform the competition.
- You feed Google and Facebook’s media buying algorithms, since Voluum is able to pass conversion data back to those platforms, so they perform better
Voluum offers much more for seasoned users but the marketing 101 – measuring cost and revenue, learning about your customers – was more than enough to boost their results significantly.
Advertising iGaming from a regulated operator on mainstream ad networks is not only possible – with Voluum, it is also profitable!
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