How Gentoo Media Scaled Smarter with Voluum, Doubling Results

Campaign perfomance doubled

Gentoo Media is a leading affiliate marketing company operating in the iGaming industry, with a dedicated performance marketing division. By combining SEO with paid media across platforms like Google, Meta, and programmatic channels, the company drives high-value traffic to its operator partners.

Historically, Gentoo relied on a combination of internal BI systems and manual reporting to measure campaign performance. This fragmented data ecosystem made it difficult to trace conversions back to the original traffic sources—limiting the potential of optimization efforts.

The adoption of Voluum’s postback-supported tracking marked a turning point. By enabling end-to-end conversion attribution, Voluum provided Gentoo Media with real-time insights, enhanced scalability, and improved campaign efficiency.

Company

Affiliate iGaming and Performance Marketing Company

Challenge

Conversion attribution in a fragmented data environment

Solution

Implementing Voluum with postback integration

Voluum feature

Conversion tracking

Results

Doubled campaign performance with a reduced operational workload

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Solving the Attribution Gap in iGaming

A major challenge in the iGaming affiliate space is limited access to real-time data from operators. Many operators still lack support for modern technologies like postbacks, while others impose delays or share incomplete datasets.

For Gentoo Media, this meant manually aggregating data from multiple sources—an approach that was functional, but far from efficient. Without a reliable way to connect ad clicks to player actions like registration or FTDs (first-time deposits), scaling campaigns confidently was a constant hurdle.

Voluum: Real-Time Visibility, Actionable Insights

Since adopting Voluum in 2024, Gentoo Media has bridged the attribution gap for operators that support postback tracking. The result? A fully traceable journey from the initial ad click to final conversion—enabling smarter optimization decisions across the funnel.

With Voluum, Gentoo now benefits from:

Real-time conversion data for faster decision-making
Accurate attribution from click to FTD or registration
Detailed traffic insights for optimizing placements and creatives
Audience segmentation for personalized messaging
A/B testing capabilities to refine landing pages and offers

While some operators remain outside the postback ecosystem, Gentoo continues to use internal BI tools to fill those gaps. However, a significant portion of traffic is now routed through Voluum—resulting in a streamlined workflow and superior performance outcomes.

“Thanks to Voluum’s postback tracking, we’ve been able to automate previously manual tasks and free up 3–5 hours of work each week. That time is now reinvested into strategic optimization and campaign scaling—delivering better results for our partners and more value for our team.”

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