PI LIVE Europe 2026

PI LIVE Europe 2026 is for performance marketers, affiliate managers, publishers, content creators, brand and retail partnerships teams, agencies, affiliate networks, and technology providers looking to grow revenue through partnerships. It is especially relevant for professionals operating at the intersection of affiliate, influencer, and retail media, where those three channels are increasingly converging into a single commercial model. Brands and retailers attending the Hosted Retailer Programme receive travel reimbursement, making it one of the more accessible senior-brand networking events on the European calendar.

Affiliate marketing, performance marketing, partnership marketing, retail media, creator commerce, influencer marketing, e-commerce, and adtech.

• Affiliate and partnership strategy across brand, retail, and agency perspectives
• Creator commerce and the convergence of influencer and performance marketing models
• Retail media and its growing role in the partnership marketing ecosystem, covered in the dedicated Retail Media and Commerce Summit
• Attribution, measurement, and tracking accuracy in multi-channel partnership programmes
• Agency and technology partnerships, covered in the AIP Summit for agencies and independent practitioners
• Publisher monetisation strategies, deal structures, and commission model innovation
• Practical skills workshops and peer-led sessions in BuildLab, designed for hands-on learning rather than passive listening

PI LIVE sits at an interesting moment in the affiliate industry’s evolution. It started as a straight affiliate marketing conference and has grown into something closer to a partnership economy gathering, reflecting how the lines between affiliate, influencer, and retail media have blurred in practice. The 2026 edition spans a three-venue London campus, with the main exhibition and conference stages at Old Billingsgate, specialist summits at The Steel Yard, and vertical-specific networking at the Partner’s Arms, all included in a single pass.

The attendee list gives a sense of how far the event has moved beyond traditional affiliate circles. Confirmed brands include Nike, Dyson, Lego, Boots, Samsung, Nespresso, Virgin Atlantic, eBay, and lululemon, among roughly 80 exhibitors. That breadth of brand representation is unusual for a performance marketing event and makes it relevant to solution providers and publishers who need access to senior brand and retail decision-makers, not just affiliate managers.

With 3,000+ delegates from 60+ countries, the scale is meaningful without being overwhelming. The Hosted Meetings programme, the event app with pre-arranged meeting scheduling, and the dedicated BuildLab workshop format give attendees concrete ways to structure their time beyond walking the floor. The three days close with the Global Performance Marketing Awards on 19 October and the official PI LIVE party on 20 October, both included with standard passes.