iGB Live 2026

iGB L!VE London 2026 is for iGaming operators, affiliates, technology suppliers, game providers, affiliate managers, performance marketers, and senior decision-makers across the global sports betting and casino industries. It is particularly relevant for affiliate professionals looking to secure new partnerships, evaluate emerging ad tech and MarTech solutions, and position themselves ahead of the European football season revenue peak. The event also caters to iGaming startups seeking investor visibility through the iGB Startup Accelerator programme.

iGaming, sports betting, online casino, affiliate marketing, gambling technology, payments, responsible gambling, and iGaming startup investment.

• Affiliate acquisition models, operator-affiliate partnership structures, and the shift toward performance and trust-based collaboration frameworks
• First-party data strategies, mobile-first approaches, and AI-driven affiliate recruitment and campaign optimisation
• SEO and LLM-era traffic strategies for iGaming affiliates, including emerging threats from aggressive black-hat tactics
• Regulatory developments, compliance as a competitive advantage, and responsible marketing practices across multiple jurisdictions
• Sports betting product strategy and pre-season market positioning ahead of the European football calendar
• Startup funding dynamics, venture capital priorities in gaming innovation, and the iGB Startup Accelerator pitch programme
• Player health, sustainability practices, and tools showcased in the Sustainable Gambling Zone

iGB L!VE London 2026 is the global iGaming industry’s commercial centrepiece, bringing together an expected 15,000 professionals at ExCeL London for two days of high-density networking, product showcasing, and strategic deal-making. Positioned as the industry’s mid-year performance review, the event unites operators, affiliates, suppliers, and technology innovators under one roof at one of the world’s most accessible business venues.

The 2026 edition is the biggest yet, with a 25% attendance increase projected over the previous year, and introduces the iGB Affiliate Awards ceremony hosted at The Shard, honouring top performers across 21 categories.

The facilitated iGB Introducing networking initiative connects attendees with partners, agencies, and MarTech suppliers they might not otherwise encounter, while the iGB Affiliate Manager Academy and Startup Summit add targeted depth for growth-focused professionals. Timing is everything in iGaming, and attending in July means walking away with partnerships, insights, and strategies ready to execute before the year-end revenue surge begins.