What's new in Voluum? - page 3
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CloudFront is a CDN run by Amazon. Voluum team has decided to use it to take over handling of tracking domains, which was previously governed by an in-house solution. CloudFront introduces a more robust and secure environment that protects privacy, shortens the distance between content and clients, and provides scalability. Read more about CloudFront and Voluum in our blog post.
The only change for users is the slightly different custom domain setup. No existing dedicated domains will be removed.
Note that the rollout of this feature is gradual.
If your setup looks like this then you have CloudFront enabled on your account.
When adding a custom domain, you will have to create two CNAME records in your domain provider. Read the documentation to learn more.
Do you have multiple tracking domains and were you looking for a good way to see which campaign uses which domain?
Now you can, with ease! Voluum’s recent feature update adds a new report type: tracking domain reports. It is available in the context of campaigns.
Expanding on domain-related features, you can now get an email from Voluum when your domain is marked as suspicious, malicious, or a threat by Google Web Risk or Virus Total. Plus, there are updates to Voluum Mobile app and as usual, several quality-of-life updates.
To view the tracking domain report, Click More Reports / Tracking domain.
Note that in this report, you can only group by Campaigns.
September was a month of quality-of-life updates for us. Firstly, we fixed offer cap configuration, which could cause problems when moving offers between workspaces. Secondly, we introduced an option to group offers by market vertical – especially useful when you advertise in different industries.
There were also many changes under the hood and preparations for a big reveal in the coming months – stay tuned!
Kelkoo is an e-commerce marketing platform for online retailers and publishers alike. The recent integration with Voluum allows users to pass conversion data from Kelkoo to Voluum using reliable API connection.
Additionally, there are plenty of under the hood and quality of life improvements that aim to make using Voluum even better!
The integration is available in Voluum settings. Navigate there and go to the ‘Integrations’ tab. Click ‘Add integration’, select Kelkoo and provide the API key that you can get from Kelkoo Publisher Center.
July brought one major update, apart from several quality-of-life ones. The big update s the integration with Shopify, a beloved ecommerce platform. This is a great opportunity for ecommerce marketers that were using or considering using paid advertising.
The integration allows to track ‘purchase’ and ‘add to cart’ events, which allows marketers to connect all their paid and organic advertising efforts in one platform – Voluum.
To make integration work, you need to install Voluum from Shopify app store and then provide your tracking domain and offer IDs.
Once you do so, create custom conversions for ‘Purchase’ and ‘AddToCart’ events in Voluum.
June update starts with enhanced integration with Taboola. The update allows Voluum to access Taboola’s exlusive API for passing real costs. While they may still differ slightly from actual cost, Voluum will still periodically access Taboola’s regular API to correct any potential discrepancies.
The second big udpate of the month is the support for GBRAID and WBRAID ids. Google Ads uses them when GCLID identifier is not available – something that occurs on iOS14.5 and up devices that have opted out from tracking. The two additional identifiers can still be used to attribute conversions. You can record conversions with these alternative identifiers in Voluum and pass them back to Google Ads thanks to postback generator.
The last thing we updated this month is the integration with Facebook. Our users can now pause, sync cost and change bids not only for campaigns, but for conrete ads or ad sets as well. The more granular integration with Facebook allows you to run your campaigns more precisely.
The postback generator for Google Ads in Voluum Automizer includes now an ‘external ID type’ token where you can specify, which ID is used.
Read more about generating postback for Google Ads!
The quarter’s biggest update are Scheduled Reports. Under this rather unassuming name hides a feature that gives marketers maximum flexibility when it comes to managing their data.
Scheduled Reports allow marketers to create custom dashboards & share them with other parties in various data visualization tools, such as Google Looker Studio, Microsoft Power BI and Tableau. You can now analyze and present you data the way you want, and Voluum will serve as a data source in these tools.
There are also many quality-of-life improvements that make using Voluum even more intuitive.
Scheduled Reports are a part of Advanced Reports. You can find them by clicking appropriate button in the Voluum panel.
Select Scheduled Reports and then set all appropriate options.
Once you hit ‘Request’, Voluum will start processing data and when it finishes, it will send the email with the link to all addresses provided. The file under the link will be updated each day.
You can now set up a data visualization tool of your choice. Read our documentation for more information.
From new IP filtering options to support for passing external IDs in conversion upload, from updated date picker to more detailed error reporting in Integration Manager, March of 2023 has brought a lot of small quality-of-life updates that should smoothen the Voluum experience.
From now on, IP / UA filtering tabs turn into Traffic Filtering. This change introduces an option to block traffic incidents based on parameters and values. Read more
Yes, you read that right, traffic arbitrage just got a little bit easier. Thanks to the recent API-integration with TONIC., a partner that helps to monetize traffic with premium search feeds, the ‘final revenue’ event is passed automatically.
Additionally, we’ve introduced several small quality-of-life improvements, as well as DDoS protection mechanisms.
The recent integration with the TONIC. platform allows Voluum users to automatically pass ‘final revenue’ event data automatically, without the hassle of manually uploading conversions using CSV files. Note that data for remaining conversion events should be still passed with postbacks. All details are explained in the TONIC. article.
To integrate Voluum with TONIC., go to Settings / Integrations and click the Add integration button.
Select TONIC. platform
Provide TONIC. API username and password. You can get them by going to Account / Settings / API access in TONIC. Once you confirm, the integration will be set.
We have great news for ecommerce marketers or offer owners. From now on, you can track first-touch attribution and distinguish it from returning visitors to measure your visitors’ LTV more correctly. The feature is available as a part of our Managed Service.
If you offer subscription services or other types of offers that often cause visitors to click an ad, fill in some forms and then return to the offer, with first-touch attribution you can be sure that the whole funnel will be correctly attributed. Without it, the returning visit would be counted as a new one or organic (if you track organic traffic).
First-touch attribution modifies the direct tracking script to look for existing click ID in a cookie before a new ID is assigned. If click ID is already present, the script will attribute the visit to this ID and the subsequent conversion can be set to be marked as ‘returning’.
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