Breaking Free from Walled Gardens
Operators often face challenges when dealing with affiliate traffic. While advertising in walled-garden environments such as Google or Meta is difficult, affiliate traffic often brings more problems than it solves. Traditional affiliate traffic often involves:
- Motivated traffic that inflates registration numbers without quality
- Fake or low-intent registrations
- Unauthorized brand bidding in PPC campaigns
- Limited transparency into actual traffic sources and methods
Roigen positioned itself as the alternative: functioning as an in-house team that brings expertise to channels operators couldn’t crack themselves, but with complete transparency and control.
Results: Scalability with Lean Operations
Why Advanced Tracking Was Non-Negotiable
For Roigen’s business model to work, sophisticated tracking infrastructure wasn’t optional – it was foundational.
Firstly, they needed a reliable method of tracking conversion using postbacks. Conversions, being the end goal of every operator, are often reported with a delay and with limited data. Voluum allowed precise measurements of registrations and deposits. But that’s not all.
Rotating landing pages is a performance marketer’s 101. Identifying a page that resonates the most with the audience should be precise and fast, since every visiting person cost money.
The obvious thing was smart data management. Pulling data from various platforms is one thing but enabling users to view them in a way that would allow them to draw conclusions is a different story.
Most ad networks have very rudimentary reporting systems. They are good enough to see if you are making money. Why you are making them (or not) requires going into detail.
Voluum: Years of Partnership and Evolution
Roigen discovered Voluum a couple of years ago. What started as a search for a capable tracker evolved into a long-term partnership that has grown alongside Voluum’s platform development.
The decision to use Voluum consistently came down to one factor: it’s a complete package. With Automizer included in their plan, Roigen has both sophisticated tracking and intelligent automation in a single platform – making it their go-to tool for every performance activity.
How Voluum Powers Roigen’s Operations
Client integration is critical for agency work. Voluum’s postback system makes it straightforward to connect with client platforms and track conversions accurately. Top it off with sophisticated API const synchronization with most popular platforms and you start to see why Voluum stayed as their tracker of choice.
Voluum’s landing page rotation feature allows Roigen to quickly experiment with different pages and messaging to find winning combinations for each traffic source and audience.
The cherry on top was automation. Automizer cuts down manual optimization work. By automating routine adjustments, Roigen’s team can focus on bigger-picture strategy and solutions for clients rather than getting buried in daily bid adjustments and budget allocations.
The most telling metric of Roigen’s success with Voluum is operational efficiency: as the client base has grown, campaign management remains manageable by a single team member. Roigen estimated that every week, they save 25 work hours just by using Voluum. And this is only expected to grow. Here’s why:
Instead of needing to expand the team proportionally with client growth, Roigen can take on more business while maintaining the same lean, efficient structure. Overall, Voluum has helped to cut down operational costs by 25% since switching to yearly plans.
Another hard to overestimate benefit is simplified workflow: Voluum has replaced 5 different tools used for campaign management. The ease of work translates also to more efficient work.
The result of all this is the 14% increase in client’s ROI thanks to the combination of reliable tracking, automated optimization, and consolidated reporting.
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