When Spreadsheets Stop Scaling
Before Voluum, the team checked each traffic source every day and combined the reports by hand in Google Sheets. It worked at low volume, but as campaigns multiplied, the process became slow and error-prone.
The bigger problem was what the team couldn’t see. Dbit Marketing’s core challenge was balancing overall spend, cost-per-conversion targets, and ROI. Without centralized data, finding the segments that would improve all three was mostly guesswork. Eventually, the team hit a ceiling. They were running as many campaigns as they could manage, and they were concerned that their optimization process wasn’t keeping up with the scale.
One Hub for Everything
Dbit Marketing found Voluum through their own research. It came up repeatedly in industry forums and peer reviews as a recommended solution for teams managing campaigns at scale. What they wanted was a single place to monitor a growing number of campaigns and make decisions faster, and the promise of real-time analytics in one dashboard was what convinced them.
Voluum fit into their workflow well enough from the start that they never felt the need to test a competitor. Eight years later, it’s still at the center of their operation.
How the Team Uses It
Dbit Marketing uses a wide range of Voluum’s features, and three of them do most of the heavy lifting. The postback system brings in conversions from partners automatically. Cost and conversion integrations send that data back to traffic sources, which keeps the optimization loop running without manual work. Rule-based paths handle the agency’s more complex campaigns, which the team calls a lifesaver. Together, these keep funnels responsive to how users actually behave.
Automating reporting had an immediate effect on capacity. The hours that went into gathering and reconciling data went back into strategy, and the deeper data gave the team better options for optimization at the volume they were running.
The Results
Since adopting Voluum, Dbit Marketing has increased ROI by 212% and ROAS by an average of 180% across its top campaigns. Sales and leads have grown fourfold. Each analyst saves about six hours a day, and the agency avoided hiring two or three junior media buyers whose job would have been data aggregation.
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