How Brilling Media Increased ROI by 155% and ROAS by 350% with Voluum

The Challenge of Visibility

In iGaming, knowing what works is only useful if you know it in time to act on it. Before Voluum, Brilling Media ran many campaigns through links that couldn’t be tracked reliably, which made it hard to pinpoint which sources, offers, and creatives were driving results and which were draining budget.

Reporting added a second layer of friction. To build an optimization report, campaign managers had to pull data from each ad platform, from their tracking setup, and from the customer backend, then line it all up in Excel or Google Sheets. Getting the pivots to agree took time, and every hour spent assembling data was an hour not spent improving campaigns. As the business grew into affiliate and agency work, that manual process was set to grow with it.

Why Voluum

Once the team realized it needed a better way to set up and track campaigns, it did what performance marketers do best: it compared the options. After researching the tools available on the market, Brilling Media chose Voluum, and it has been their tracker ever since.

The deciding factors were practical. Voluum covered every function the team needed, with room to grow into more. The interface felt easy to use from day one, which mattered for getting campaign managers up to speed quickly. Responsive support from Voluum’s tech team and thorough documentation gave the team confidence that they wouldn’t be left on their own while building out their setup.

What Changed in Practice

The first shift was clarity. With every campaign tracked in Voluum, the team can see how each factor performs, identify what’s working, and build on it. That same structure made it easier to add new traffic sources in a clean, consistent way, which in turn allowed Brilling Media to take on more partners as it expanded beyond its operator roots.

The bigger change came with the Voluum MCP. The whole team now works with it, using AI to pull Voluum data and generate optimization reports in under two minutes. A task that once meant hours of exports and pivot tables now takes about as long as asking the question.

The team has also used the MCP to set up automations that load the previous day’s data into their spreadsheets every morning. Campaign managers start the day already knowing how yesterday performed, then use Voluum’s optimization reports to look for ways to beat it.

The result is time returned to the work that moves revenue. Brilling Media estimates it saves around 10 hours per employee each week, capacity that now goes into optimizing and scaling campaigns instead of data entry. Since adopting Voluum, the team reports 155% ROI, 350% ROAS, and 50,171 sales, leads, and installs tracked across its channels.