{"version":"1.0","provider_name":"Voluum Blog","provider_url":"https:\/\/voluum.com\/blog","author_name":"Micha\u0142 Schindler","author_url":"https:\/\/voluum.com\/blog\/author\/michalschindler\/","title":"What is Mobile Attribution \u2013 Voluum Glossary","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"mDTba3puBh\"><a href=\"https:\/\/voluum.com\/blog\/glossary\/mobile-attribution\/\">Mobile Attribution<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/voluum.com\/blog\/glossary\/mobile-attribution\/embed\/#?secret=mDTba3puBh\" width=\"600\" height=\"338\" title=\"&#8220;Mobile Attribution&#8221; &#8212; Voluum Blog\" data-secret=\"mDTba3puBh\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","description":"Mobile attribution is a crucial component of mobile marketing that allows companies to track and measure the effectiveness of their mobile advertising campaigns. Mobile attribution refers to the process of assigning an identifying value to specific user actions within a mobile app, such as downloads, installations, in-app purchases, or other engagement metrics. It enables marketers to determine which marketing channels and campaigns are driving desired user behaviors."}