{"version":"1.0","provider_name":"Voluum Blog","provider_url":"https:\/\/voluum.com\/blog","author_name":"Micha\u0142 Schindler","author_url":"https:\/\/voluum.com\/blog\/author\/michalschindler\/","title":"What is Ad Tracking \u2013 Voluum Glossary","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"8UWCUSQhuq\"><a href=\"https:\/\/voluum.com\/blog\/glossary\/ad-tracking\/\">Ad Tracking<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/voluum.com\/blog\/glossary\/ad-tracking\/embed\/#?secret=8UWCUSQhuq\" width=\"600\" height=\"338\" title=\"&#8220;Ad Tracking&#8221; &#8212; Voluum Blog\" data-secret=\"8UWCUSQhuq\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","description":"Ad tracking, also known as advertising tracking, is the process of monitoring and analyzing the performance of online advertisements across various channels and platforms. It involves the collection and interpretation of data related to user-generated events such as impressions (ad views), clicks, conversions, and user interactions. Ad tracking empowers marketers to make data-driven decisions and refine their strategies for better outcomes."}