1.0Voluum Bloghttps://voluum.com/blogMichał Schindlerhttps://voluum.com/blog/author/michalschindler/rich600338<blockquote class="wp-embedded-content" data-secret="hd6xuixTGw"><a href="https://voluum.com/blog/glossary/utm-tracking/">UTM tracking</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://voluum.com/blog/glossary/utm-tracking/embed/#?secret=hd6xuixTGw" width="600" height="338" title="“UTM tracking” — Voluum Blog" data-secret="hd6xuixTGw" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> UTM Tracking, short for "Urchin Tracking Module Tracking," is a digital marketing technique used to measure and analyze the effectiveness of online marketing campaigns by appending unique parameters to URLs. These parameters are known as UTM parameters or tags, which enable businesses to track user interactions and gather valuable data about the sources and mediums that drive traffic to their websites. UTM tracking is a widely used  schematic for passing information between platforms but definitely not the only one.