1.0Voluum Bloghttps://voluum.com/blogMichał Schindlerhttps://voluum.com/blog/author/michalschindler/What is Traffic Arbitrage – Voluum Glossaryrich600338<blockquote class="wp-embedded-content" data-secret="2lu8osxS2R"><a href="https://voluum.com/blog/glossary/traffic-arbitrage/">Traffic Arbitrage</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://voluum.com/blog/glossary/traffic-arbitrage/embed/#?secret=2lu8osxS2R" width="600" height="338" title="“Traffic Arbitrage” — Voluum Blog" data-secret="2lu8osxS2R" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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Traffic arbitrage is a strategy used by digital marketers and publishers to capitalize on the difference in the cost of acquiring web traffic and the revenue generated from that traffic. In simpler terms, it's all about buying low and selling high in the digital advertising ecosystem.