1.0Voluum Bloghttps://voluum.com/blogMichał Schindlerhttps://voluum.com/blog/author/michalschindler/What is Tracking Pixel – Voluum Glossaryrich600338<blockquote class="wp-embedded-content" data-secret="2261mjFWiH"><a href="https://voluum.com/blog/glossary/tracking-pixel/">Tracking Pixel</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://voluum.com/blog/glossary/tracking-pixel/embed/#?secret=2261mjFWiH" width="600" height="338" title="“Tracking Pixel” — Voluum Blog" data-secret="2261mjFWiH" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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A tracking pixel, also known as Web Beacon, 1x1 Pixel, Tracking Tag, Conversion Pixel, is a small, transparent image or piece of code embedded within a web page or email, used primarily in the field of ad tech and digital marketing. Its purpose is to collect valuable data and information about user behavior, helping advertisers and website owners make informed decisions to optimize their campaigns and website performance.