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the scarcity effect

A multi-colored carrot on a string being used as an incentive. The background is bright and colorful with hues of purple and blue.

How to Overcome Loss Aversion to Boost Your Performance Marketing

1170 818 Chris Wilson

Have you ever bought something from eBay or a similar site? If so there’s a good chance you witnessed the effects of loss aversion first hand. You probably came across someone who massively overpriced what…