Posts Tagged :

psychology

An image with the outline of a man and his brain shown

How to Boost Conversions With Cognitive Ease in Marketing

2401 1679 Chris Wilson

When you have a lot of information to consider it’s hard to make a good purchasing decision, right? It’s pretty obvious and yet so many companies and adverts overwhelm their audience with information in the…

A multi-colored carrot on a string being used as an incentive. The background is bright and colorful with hues of purple and blue.

How to Overcome Loss Aversion to Boost Your Performance Marketing

1170 818 Chris Wilson

Have you ever bought something from eBay or a similar site? If so there’s a good chance you witnessed the effects of loss aversion first hand. You probably came across someone who massively overpriced what…

9 Tips to Make Your Design Irresistible

9 Tips to Make Your Design Irresistible

1170 818 Chris Wilson

Just as everyone judges books by their covers, the designs you use have a big impact on not only how people perceive you, but also the effectiveness of your advertising campaigns. Luckily we can glean…