Posts Tagged :

analytics

Are Bots Eating Your Ad Budget? Here’s a Solution.

1170 818 Kamila Łuksza

We’ve all been there. The campaign is set up and we feel pretty optimistic. The offer was chosen carefully and targeted through a promising audience. We wait impatiently for the results, as more and more…

Digital Ad Fraud – A Complete Guide for Advertisers Part 2

1170 818 Kamila Łuksza

Digital Ad Fraud is hitting new highs. If you read my previous post on Ad Fraud, you already know that it is a critical problem in our industry; guilty of burning out budgets and payouts…

Google Analytics and Voluum - an alternative?

Ad Tracker or Google Analytics – Which Is Better For Affiliate Marketing?

1170 818 Mateusz Raczynski

Google Analytics is a great tool for digital marketing. Especially for website optimization. But sometimes, it just isn’t enough. In what cases Voluum can be the perfect alternative to Google Analytics? Let’s look at the…

Bot Traffic Is Bigger Than Human. Make Sure It Doesn't Affect You!

Bot Traffic Is Bigger Than Human. Make Sure It Doesn’t Affect You!

858 600 Kamila Łuksza

Nowadays, bots account for almost 52% of all web traffic – and most of them are the bad guys, who could damage your performance heavily. Your A/B tests might lead you to choose the wrong…

How to Start Out in Affiliate Marketing: The Ultimate 5 Tips for Beginners

1944 1322 Mateusz Raczynski

Being new to performance marketing brings a lot of questions to the table. How to proceed? How to optimize? How to see beyond the numbers? The answers are right in front of you, they just…