Not all of us have been blessed with (or have the time) to develop web coding skills. And that’s why many affiliate marketers turn to landing page builders. These services can help anyone create landing pages and deliver them to anyone in the world with top-class infrastructure.
But with many options out there, some of which are targeted more towards different niches, it can be difficult to identify which is the best for new affiliates.
That’s why today, we’re going to look at 6 different landing page building services and find out which one is the best for people who are just starting their affiliate marketing businesses.
Why You Should Use a Landing Page Builder
While there are cases where it is better to direct link your affiliate marketing campaigns, landing pages are often a critical element in achieving a good ROI. It might seem strange at first, after all you’re adding another step between customer and purchase, but it’s very logical.
Companies which use landing pages typically see 55% increase in conversions (Hubspot)
It’s rare for a potential customer to be convinced by a banner or popup ad alone, they often need a bit more information to make a decision to purchase. Your landing page can offer that information and help persuade a prospect to convert.
And drag and drop landing page builder services are the best way to create these landing pages.
11 quick reasons why you should use a landing page builder for affiliate marketing
Even if you know how to code (and especially if you don’t) there are a lot of reasons to use one of these landing page services.
- You don’t need to know how to code.
- You don’t need to know design, you can use templates and block structures.
- You can build landing pages quicker thanks to templates.
- You can adapt proven templates instead of guessing what works.
- You don’t have to worry about clickloss thanks to their great content delivery systems (CDN).
- Their designs will be responsive and work no matter the device type.
- Most include some basic analytics by default and support other analytic solutions too.
- Most plans include A/B testing features to optimize your pages (warning, these are often based on click-through rate and not conversions, which can be more significant).
- You can instantly duplicate landing pages when you find effect landing pages (to test, optimize, and adapt).
- Many provide support for integrated services so you can add another tool with a few clicks.
- Some provide premium groups and training sessions on how to get more out of their products.
Maybe you can do all this yourself and even get better performance with a selection of other tools but these landing page builders will save you time and effort in putting them all together as well as giving you more tools and support on top.
The real benefit is that you can let another company handle all the technical stuff and you can focus on the business side of things.
Why You Shouldn’t Use Free Landing Page Builders for Affiliate Marketing
When you start out in affiliate marketing, it’s tempting to look for ways to save some money and free alternatives. I get it, it’s smart business sense to look for good free options. However, there are many cases where these free or cheap options are false economies.
With free landing page builders you may have to use a generic domain name they provide (like http://landingpagebuilder.com/your-landing-page/ ) along with their own branding on the page.
Free and cheap options may also have more bugs and worse content delivery systems. And they are almost certainly a freemium option which if you actually want to use for affiliate marketing, require you to pay.
All that said, you could still use a free tool to get used to using a page builder and designing landing pages before you pay for a premium offering…
But you might as well start a trial with one of the premium options we’re about to mention and save that intermediate step.
What about WordPress Landing Page Builders?
There are lots of WordPress page builder tools that can be used to easily create landing pages. These options are significantly different from the previously mentioned landing page builder services.
With a WordPress page builder, you have to set up a WordPress site and arrange your own hosting. Also, they are more likely to follow a pay-once model and even when they have a subscription, this is usually only for updates.
The benefit is that you can get an easy to use builder that will keep working without the ongoing cost (excluding your hosting). The downside is that you have to handle the technical side and getting similar performance results to dedicated landing page builder services can be difficult.
There are so many options, and their performance also depends on the hosting option you use. This means there are too many variables, and I’ll leave it to the WordPress experts to evaluate them but here are some you may want to check out.
- The Thrive system
- Divi from Elegant themes
- Beaver Builder
- Visual Composer Website Builder
- Page Builder by SiteOrigin
- Pootle page builder
A final note on WordPress page builders. WordPress recently added the new, Gutenberg editor. This brings some page building capabilities natively to WordPress and it looks like WordPress will continue expanding in this area.
So you may not even need a separate plugin in the future.
What About Other Website Hosting Services?
There are other website building services that include drag and drop page building tools that can help you create landing pages fast. These include services like Squarespace, Wix and Weebly. These services focus on websites rather than just landing pages (though they certainly can be used to create landing pages). That’s why we haven’t looked at them in this post though they may be worth considering depending on your needs.
Right, now onto the landing page builders we did review.
How We Tested These Landing Page Builders
We wanted to do a real test, not just some list of features generated by copying and pasting on a website. So we decided to put these tools to the test and make some landing page for our referral program.
It’s exactly the sort of thing you might want to create a landing page for and I could use the free design assets we provide with our referral program (they’re just under your referral links in your Voluum panel.)
To see these page builders through the eyes of the average non-coder affiliate, we selected one of our writers (Hi there) to put them through their paces. Of course, you might have more design and/or coding skills than I do and I don’t doubt that you can come up with something more appealing, especially if you had a bit more time and didn’t have to test five different tools!
I didn’t try to create the same landing page in every tool, instead, I tried to make a good landing page with the tools I had in each builder. That meant that some of the landing pages were very different in their designs or had different features. This may affect their performance but I still believe this is a fair test.
After all, it’s the way I would use a builder like this in real life. Not trying to make a specific landing page design, but creating the best thing possible using the tools at hand.
There are many factors that make a landing page building tool great and some are more important for beginners than others. Plus, you might personally care about certain criteria more than others. These features include
- How easy are they to use? (Usability)
- Can you make a good looking design? (Design)
- Do they load quickly around the world? (Performance)
- Do they integrate with useful services (Services)
- Do they have any unique features? (Bonuses)
- How much do they cost? (Value for money)
With that in mind, you can read a review of each of the tools below, or skip to the bottom and see what solution wins in certain categories as well as our beginners’ recommendation.
Leadpages started when Clay Collins saw that marketers were struggling to implement the free landing page templates he was providing. He saw the need for a solution and so Leadpages was born.
Although originally a landing page focused tool, Leadpages has recently added complete websites to their offering.
What is Leadpages like for affiliate marketing?
Leadpages has got to be one of the easiest landing page builders to use. When you start building a new page, you are presented with the option to start from blank, pick a purpose (sales, lead generation or “everything else) or browse all the templates.
There are a ton of different templates that you can pick and I quickly found one that would work well as a click-through page for my Voluum referral. Having said that, there were definitely more templates designed for lead generation purposes than click-through pages.
Designing a page is simple with an intuitive drag and drop system to add new sections and elements onto a page.
Unlike many of the other tools, you don’t have to specify rows when you add a new element. You just drag and element and then drop it where you like in relation to other elements. Drop it below and you have a new row, drop it beside and you have a new column.
But you aren’t limited to just dragging and dropping. You can also examine the different sections in the page layout display.
Leadpages definitely has the most minimal and distraction-free interface as well as one of the easiest to use. The only aspect I didn’t like is that there’s no single place to look at your integrated services. If you want to add an email autoresponder, you have to add an email collection form and add it there.
On the one hand, this is a very natural discovery method, but if you want to change service later or see all your services in one place, you can’t easily do so.
Leadpages also never froze on me as I was creating a page. The whole experience was fun and I believe the end result was the best I managed to create.
Although Leadpages does offer a new $15 start plan, this plan doesn’t include their landing page tools. Their Standard plan includes unlimited landing pages but doesn’t include A/B testing built-in nor some of their more fancy features that you get with their pro plan.
For a new affiliate with an ad tracker, the standard plan should be sufficient. One last note, these prices are based on paying for an annual plan. A monthly plan will cost more per month but can be paid monthly rather than an upfront lump sum.
Leadpages has some great tools at an affordable price. And it’s incredibly easy to use with stylish templates that you can customize quickly and with little mental effort.
That ease of use means you’ll be able to create more landing pages in less time and feel good about it as you do.
The only downside with the editor is that there aren’t the widest range of templates and there isn’t a way to easily import an html or php files.
Even with these minor downsides, it is an excellent choice for new and more experienced affiliates alike.
- Usability: 5
- Design: 4.5
- Performance: 4
- Services and extras: 4
- Value for money: 4.5
Landingi describes themselves as the landing page builder for non-programmers. Like the other landing page builders, they offer a drag and drop editor, hosting and integrated services. They offer the cheapest plan out of all the solutions, and they offer certain features at lower price points than any alternative.
Unlike the other companies, Landingi also offers a landing page creation service for a one time fee.
We have a bit of a soft spot for them as they are a fellow Polish company.
What’s it like to use Landingi?
As you should expect by now, Landingi offers templates as well as the option to start from scratch. It is also a flexible landing page builder that lets you place elements anywhere on a page by dragging and dropping and not a more rigid tool. So you should expect all the pro/cons that come with that decision.
Landingi lets you sort through templates based on goal, such as newsletter signup or ebook, or by industry, for example, e-commerce or education.
The editor has sidebars with the different elements that you can drop onto your page and the settings for those elements. The settings area can feel a little overwhelming but it also provides a lot of tools to customize elements.
While Landingi generally worked well, I did have an issue uploading an image one day. This issue was resolved by the next time I logged on so it is possible that it was an issue with my computer and network connection and not Landingi.
Overall, Landingi has good tools to help build a landing page and I managed to get a final result that would work. However, it wasn’t as quick and easy as some other tools and I wasn’t as satisfied with my final result as some of the other tools.
While Landingi does have an $11 plan, it’s not a realistic plan for most affiliates as It only provides 2 landing pages and 1,000 visits a month. It could be an option to get used to the system before upgrading to their $29 plan (which includes unlimited pages and 100,000 visits a month) but you can also start a free trial with that plan.
Unlike most of the other options, you don’t have to provide your credit card at the start of your free trial.
Landingi didn’t have my favorite interface but it was usable and I managed to create a landing page. It wasn’t as polished as some of the other pages I made in other tools but I was in a rush and I probably could have improved it, had I spent more time.
The pricing is attractive for new affiliates and the performance in the US and Europe is great. Hopefully, the poorer performance I saw in other regions was temporary or caused by something else.
Overally, not my top choice, but worth considering, especially for new affiliates.
- Usability: 3
- Design: 3
- Performance: 3 (depends a lot on GEO)
- Services and extras: 3
- Value for money: 4.5
Unbounce was started by some marketers who were frustrated waiting on developers to code their new projects. So they created a tool that would help them and their customers develop and launch landing pages faster.
What it’s like to use Unbounce?
Unbounce lets you pick whether to start with a blank page or one of the 98 templates. These include very minimal templates which aren’t specified towards a product type and more stylish templates that are designed for specific use cases.
I managed to find a SaaS template and got to work. Although the interface isn’t as slick as Leadpages, it was also very user-friendly.
You can see where different sections crossed over and to add new sections (that I felt were missing from the stock template). Unlike other tools, there were no default rows to easily line up elements. Instead, I had to carefully place objects manually using the guidelines.
This is a real pro/con situation. You get more control when you place an object, but for a non-designer like me, this isn’t a good thing. Sure I got prompts when objects lined up but this took more time and I wasn’t as pleased or confident of the final result as I was with other tools.
Overall, I wasn’t as happy with the result I got in the end, especially the mobile design, and I had a few more friction points along the way than some of the other tools. Despite saying that, it is not a bad tool at all and I’m sure more experience would help.
Unbounce plans start at $79 and unlike some other services, you don’t get unlimited landing pages but have a limited number based on your plan. Each plan also has a limit of 500,000 visitors until you get to the enterprise plan.
Should I Choose Unbounce?
Although Unbounce doesn’t come with unlimited landing pages, the 75 pages included in Unbounce’s Essential plan is more than enough for a new affiliate. The editor is simple to use as are many of the other landing page builders.
Unbounces system delivers content fast around the world and there are some more advanced features — A/B testing, dynamic text insertion, and popup builders — included in the Essential plan.
Considering all these factors, I don’t believe Unbounce is the best choice for new affiliates but is a better choice for slightly more experienced affiliate marketers.
- Usability: 4
- Design: 4
- Performance: 4.5 (depends on GEO)
- Services and extras: 4
- Value for money: 4
When I started writing this review, Instapage was similar to many of the other tools as they focused on creating landing pages. However, they released a major update during my writing process. Now they are providing more tools to integrate into the rest of an advertising campaign. What this means is more data about the whole sales funnel and tools where you might need more than just one touchpoint with a prospect. These new features have lead to a higher cost for Instapage
So what’s Instapage actually like to use?
As you might expect, Instapage lets you start with a blank page or template. By default, you can browse all the templates, starting with the most minimal, or you can filter based on a selection of goals.
I selected a click-through template (for a book) and got to work customizing. At this point, certain elements were much easier to edit than others. For example, editing items which are on the page were easy to customize.
Likewise, adding a new section using the instablock templates was handy. I added a countdown timer and form with no hassle and then made them match the color theme. This feature does help someone like me with little design sense and avoids a lot of pixel pushing.
Plus you can save your own instablocks to reuse later. so if you can’t find one that you want, you can make it and then reuse it.
But there are some more difficult aspects of adapting a design. For instance, if you want to add a heading to a section of the page, you press the new heading element and… it will appear in the middle of your screen, overlapping whatever is there. You can’t drag it and place it where you want straight away.
I know, moving a small element from the middle of your view to where you want is a real first world affiliate problem, but the struggle is real. The struggle is real.
The final result looked pretty professional too and the mobile results needed very little adapting.
Overall, the templates were very helpful and the instablocks help speed up building a longer page. The new features don’t seem like they are the most helpful for new affiliate though and there are a few areas where it could be improved.
According to Instapage’s pricing page, the cheapest plan is $149 for annual pricing, however, I signed up earlier and so I had a $99 plan that lacked the new admap and postclick score. All of their plans come with 200,000 visitors per month, 50 published landing pages as well as 10 team members. More than enough for a new affiliate.
Instapage has the most expensive base package, but it doesn’t just include its landing page builder. It also includes their newer features, pro integrations and more advanced features like heat maps.
The instablocks feature helps speed up landing page creation and the templates are great too. And their pages load very fast around the world as well.
However, when you take everything into account, it seems that Instapage is a better tool for more experienced affiliates rather than fresh-faced newbies.
- Usability: 4
- Design: 4
- Performance: 5
- Services and extras: 5
- Value for money: 3
5. Lander (app)
Lander is the final landing page service that we’re looking at. Like other options they also host the landing pages you create. There is one feature that set them apart from other tools in my review, they allow you to easily import an html template to then adapt. A handy feature for some affiliates.
What’s it like to use Lander for affiliate marketing?
I wish I could tell you that Lander was a great tool and maybe it is when not compared to some of these other builders. Unfortunately, I found Lander to be the most difficult tool to use.
Like the other landing page builders, I started with a template but unlike the other tools, this was not an easy experience to edit.
I thought it would be easy to change the background color and so that I could use some more voluum themed colors. It was not. I could easily set a default background color, but dividing the page up by creating a different section with a different color was frustrating.
I tried to create blocks that I could expand across the page, unfortunately, these went buggy and hung to one side leaving a gap to the left of the page. Hardly a desirable design.
When I looked at how the default themes dealt with this issue, I noticed they used background images which had different colors…there was no way to browse these images and use them in my own designs.
Editing elements could be slow as well. When I was changing elements on the page, I experienced some freezes. In fact, as I write this I’m waiting for the editing interface to load as I wanted to double check some of my issues. I’m still waiting.
There is one feature that may be extremely attractive to affiliates. Unlike all the other options mentioned (as far as I can tell from my testing), it is possible to upload an HTML file and use that for your landing page design instead of using the builder.
So if you can get hold of landing page HTML files to use, then you don’t have to design the page yourself.
Lander offers two plans, Basic which is missing more advanced features and only provides up to 5k visitors, and the Professional plan which increases the limits to 25k visits a month and adds dynamic text insertion, webhook support, and integrations with other marketing tools including Salesforce and Zapier.
Just like Landingi, you don’t have to provide your credit card at the start of your free trial.
I’m not going to say that Lander is bad, but my experience wasn’t great. I found it the most difficult to use and couldn’t get the results that I wanted. The annual pricing is attractive and you may find your experience is different from mine. And the performance of the pages was good. The HTML upload service may be the key feature to persuade some affiliate marketers.
My personal opinion is to consider alternatives first but I can see why someone might choose lander.
- Usability: 3
- Design: 2
- Performance: 2
- Services and extras: 4
- Value for money: 4.5
Which Landing Page Loads the Fastest?
Before I get into the details, this is not a fair test. After all, I didn’t make the same landing page in each tool. In some they are bigger or have more images, others are shorter and have fewer elements. So there may be differences in performance caused by differences in the final design. At the same time, it is in some ways a fair test as these are the pages I would build using these tools.
There is one more problem. Asking which landing page loads the fastest depends on where you test. If you are running ads in a Tier 1 country like the USA you may need something very different than if you run in a Tier 3 country in Asia.
The results are very good compared to many WordPress themes. Clickfunnels had a surprisingly low score for their mobile page and leadpages had a lower score for their desktop performance. However, as you can see from the loading times below, these didn’t seem to be significant factors in their load time.
As you can see, All of the tools have great performance in the US and Europe (with Unbounce stealing the US crown and Landingi stealing the European one) and should avoid most clickloss. However, when we start looking at some of the other regions, the picture changes.
Landingi, in particular, didn’t have great performance in the southern hemisphere. It’s possible that this is due to the plan I was using and I should also add that if you are targeting users in a GEO which isn’t listed in the Pingdom test, your results may vary.
In summary, while this is no way a definitive test, I still believe there are conclusions we can garner from it. With the exception of Landingi, it seems all these choices should be suitable for most GEOs. and Landingi seems like it is suitable for Europe and the US. Depending on where you are running ads, you may decide one service fits your needs better than others.
Which Landing Page Builder Is the Easiest to Use?
Personally, I found Leadpages to be the best option for building landing pages. It didn’t require much conscious effort and the interface felt very intuitive. However, it is also worth mentioning clickfunnels here. Although Clickfunnels wasn’t quite as easy to build single pages, it has the added benefit of being easy to create funnels.
After those two options, Instapage and Unbounce were fairly close together (with Instapages instablock feature placing them an inch ahead). Landingi was also not bad but just not as good as the other. Lander was the only tool that left me unsatisfied and I hope that is just my own personal experience.
Which Landing Page Builder Is the Cheapest?
Although both Leadpages and Landingi Have two very cheap options, those options aren’t realistically usable for making landing pages for affiliate marketing, even someone just starting out.
Leadpages does have the cheapest monthly plan which will meet the needs of most affiliates and Landingi is far behind.
If you choose to pay annually, then you can get a cheaper plan with Lander that will meet an affiliate marketer’s needs.
So, What Landing Page Builder Should You Use for affiliate marketing??
In my opinion, there is a clear winner for most new affiliates… Leadpages! 🏆 🏆🏆
Let’s sum up in a few words “Why”:
- The pricing is affordable and the performance is great around the world.
- It’s very easy to use and I was extremely satisfied with my final result.
- It made the process of making affiliate landing pages fast and stress-free.
If you have a bit more cash in your budget or are focused more on e-commerce and your own products, then I’d also recommend checking out Clickfunnels. Their focus on funnels instead of single pages is a real enhancement to the user experience and it was also very easy to use.
This is nothing against Unbounce or Instapage. They are both very good tools as well but I don’t believe they are as good for new affiliates. If you are a bit more experience, or know some more things about design, and need some of the more powerful tools they pack, then they are worth checking out as well.