Voluum Affiliate Marketing Blog

Best Facebook Ad Tracking Software in 2026: 10 Tools Compared

Michał Schindler — Fri, 16 Oct 2026 09:42:26 +0000

If your Ads Manager dashboard says one thing and your bank account says another, you are not alone. Signal loss, attribution windows and modeled conversions mean Meta’s own numbers rarely match real revenue. Short answer: affiliates and media buyers running Meta next to other traffic sources will get the most from Voluum or AnyTrack. Shopify […]

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How to Track Shopify and CheckoutChamp Conversions in One Place

Michał Schindler — Wed, 23 Sep 2026 08:04:11 +0000

Most ecommerce advertisers running paid traffic hit the same wall eventually. Your store reports thirty sales yesterday. Meta claims eleven of them. Taboola says nine. Your spreadsheet tells you the campaign is comfortably profitable or quietly bleeding, depending on which number you decide to believe that morning. The platforms usually are not lying to you. […]

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From FTDs to LTV: Shifting Your Tracking Focus to Long-Term Player Value

Michał Schindler — Thu, 27 Aug 2026 12:20:28 +0000

For years, the affiliate marketing playbook in iGaming was simple. Get the click, get the deposit, get paid. The first-time deposit (FTD) was king, and CPA deals built entire businesses on the back of it. You knew exactly what you earned the moment a player funded their account, and that predictability made CPA the default […]

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What Is a Conversion API (CAPI) and Why It Matters for Advertisers in 2026

Michał Schindler — Mon, 24 Aug 2026 07:29:58 +0000

There is a quiet problem sitting at the center of most ad accounts: the platforms spending your money can no longer see what that money actually does. A user clicks your ad, lands on your offer, converts a day later on a different browser, and somewhere along the way the signal that connects that sale back to the ad just […]

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Postbacks vs. Dynamic Parameters: Why You Don’t Have to Choose

Michał Schindler — Wed, 24 Jun 2026 08:09:55 +0000

If you work in iGaming marketing, you’ve probably heard both terms thrown around, sometimes as if they were rivals. “Should we use postbacks or dynamic parameters?” is a surprisingly common question. And it’s the wrong one. Here’s the short version: there is no “versus.” Postbacks and dynamic parameters aren’t competing options. One actually uses the […]

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Google Ads Tutorial 2026 Part 2: How To Set Everything Up

Michał Schindler — Thu, 14 May 2026 12:25:00 +0000

The first part of this Google Ads tutorial focused on understanding how everything works. Now comes the time of clicking, doing, and seeing actual progress. We go through keyword research, creating assets, and launching a campaign. The Research Game: Find the Perfect Keyword In Google Ads, you can advertise your offer on selected websites or, […]

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Voluum Conversions Alerts in Telegram with n8n. A Complete Guide.

Michał Schindler — Fri, 08 May 2026 13:17:51 +0000

Picture this: You’re out grabbing coffee, sitting in a meeting, or finally taking that long weekend off. Meanwhile, your campaigns are running, conversions are rolling in, and you have absolutely no idea what’s happening until you log back into Voluum hours later. Maybe a campaign suddenly took off and you missed your chance to scale […]

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