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 If you’re wondering how to get more users to download your app, there are three primary types of traffic you…

So you’ve decided to make a go at selling stuff online, and you’ve gotten to the point of typing “what…

GDPR imposes strict requirements on how you track, store, and process user data in your analytics tools. For marketers and…

What are the most remarkable affiliate marketing trends for 2023? Our star-studded crew of Voluum and Adsterra experts is here…

As content creators, businesses, and influencers are becoming more conscious of the power of video and how to use it…

Affiliate marketing software helps professionals optimize, automate, and scale their campaigns for better results. In this guide, discover the top…

Explaining what UTM tracking is to seasoned advertisers is a bit like teaching Nascar drivers how to turn left.

Google’s planned reduction of information in the user agent string may impact ad tracking and reporting for marketers. Voluum has…

Video advertising is on the rise. But not just any video content. I’m talking grandma-pranks-grandson kind of content. Or whatever…

The Digital Services Act is the lesser-known sister of the much more commented Digital Markets Act. In reality, they are…

You’ve probably heard the word “programmatic” thrown around the digital ad space, along with terms such as…

Sports betting is a vertical with growing potential year by year. But on the other hand, there are some serious…

Games of chance have been around for centuries. In recent years, the online casino market grew larger than ever…

If you are a Voluum user, then you are accustomed to a feature-rich platform that offers advanced performance marketing technology…

Affiliate marketing sweepstakes are offers that promise users a chance to win prizes in exchange for actions like submitting contact…

Ad tracking is the process of monitoring how users interact with online ads to gain insights into campaign…

Casino operators can’t rely on product quality alone to attract new players. To effectively grow your online casino and measure…

Sports betting is now legal in many US states, but advertising campaigns in this vertical require careful compliance with state-specific…