Voluum Affiliate Marketing Blog

How to Track Shopify and CheckoutChamp Conversions in One Place

Michał Schindler — Wed, 23 Sep 2026 08:04:11 +0000

Most ecommerce advertisers running paid traffic hit the same wall eventually. Your store reports thirty sales yesterday. Meta claims eleven of them. Taboola says nine. Your spreadsheet tells you the campaign is comfortably profitable or quietly bleeding, depending on which number you decide to believe that morning. The platforms usually are not lying to you. […]

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Advanced Player Segmentation Using Voluum

Michał Schindler — Mon, 03 Aug 2026 06:43:52 +0000

Most iGaming marketers already know that not all players are worth the same. The guy who registers, deposits ten bucks once, and disappears is not the same as the one who redeposits every weekend for six months. The problem is that most campaigns treat them like they are. You buy traffic, you count FTDs, you […]

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Automated Rules in Voluum for iGaming Traffic: Complete Guide

Michał Schindler — Thu, 23 Jul 2026 10:04:13 +0000

Here’s a number worth sitting with: if you’re running iGaming traffic across pops, push, native, and a few affiliate offers, you’re probably making dozens of small decisions a day. Pause this placement. Bump that bid. Kill the source that stopped converting at 3 a.m. while you were asleep. Each decision is tiny. Added up across […]

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iGaming SEO Tracking and Voluum: Why It Matters and How to Set It Up

Michał Schindler — Wed, 22 Jul 2026 08:52:52 +0000

If you run an iGaming site, chances are a big slice of your traffic comes from search. Someone types “best online casino bonuses” into Google, lands on your review page, clicks through to an operator, and signs up. That’s the whole game for a lot of affiliates and in-house teams. The weird part is that […]

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Voluum MCP: The Best Way to Work With AI Agents

Michał Schindler — Sun, 19 Jul 2026 23:00:00 +0000

Everyone’s “doing AI” these days. Many products or platforms try to solve genuine problems, while others just add the magic button with stars graphics and hope people won’t ask what it actually does. In short, there are good and bad ways of implementing AI into products, and with Voluum MCP we believe we found the […]

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The Most Common Tracking Issues and How to Fix Them

Michał Schindler — Fri, 10 Jul 2026 08:04:59 +0000

You launched your campaign, traffic is flowing, and your Voluum dashboard shows… nothing. Or visits without conversions. Or numbers that look nothing like what your traffic source reports. Take a breath. In most cases, the problem is not some deep technical failure. It’s a typo, a link pasted in the wrong place, or two platforms […]

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Postbacks vs. Dynamic Parameters: Why You Don’t Have to Choose

Michał Schindler — Wed, 24 Jun 2026 08:09:55 +0000

If you work in iGaming marketing, you’ve probably heard both terms thrown around, sometimes as if they were rivals. “Should we use postbacks or dynamic parameters?” is a surprisingly common question. And it’s the wrong one. Here’s the short version: there is no “versus.” Postbacks and dynamic parameters aren’t competing options. One actually uses the […]

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Google Ads Tutorial 2026 Part 2: How To Set Everything Up

Michał Schindler — Thu, 14 May 2026 12:25:00 +0000

The first part of this Google Ads tutorial focused on understanding how everything works. Now comes the time of clicking, doing, and seeing actual progress. We go through keyword research, creating assets, and launching a campaign. The Research Game: Find the Perfect Keyword In Google Ads, you can advertise your offer on selected websites or, […]

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Google Ads Tutorial 2026: The Complete Guide for Affiliate Marketers (Part 1)

Michał Schindler — Wed, 13 May 2026 11:21:00 +0000

The following Google Ads tutorial tackles the biggest advertising platform in the world. In the whole digital ad landscape, two advertising giants have ruled the market for a long time: Meta and Google. If you run ads, you want to advertise on both of them. We’ve covered the topic of running your ads on Meta […]

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Voluum Conversions Alerts in Telegram with n8n. A Complete Guide.

Michał Schindler — Fri, 08 May 2026 13:17:51 +0000

Picture this: You’re out grabbing coffee, sitting in a meeting, or finally taking that long weekend off. Meanwhile, your campaigns are running, conversions are rolling in, and you have absolutely no idea what’s happening until you log back into Voluum hours later. Maybe a campaign suddenly took off and you missed your chance to scale […]

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