Voluum Affiliate Marketing Blog

Affiliate Marketing KPIs: 15 Metrics to Track (EPC, CR, ROI, CPA, FTD)

5 Nov, 2026

Fifteen affiliate marketing KPIs, from iCTR and CPV to EPV, ROI and player LTV, with a formula and a simple…

Attribution Window: What It Is and How to Set It per Traffic Source

4 Nov, 2026

An attribution window is the period after someone clicks or views an ad during which a conversion can still be…

Types of Attribution Models Explained: First-Click, Last-Click, Linear, Time-Decay & Data-Driven

3 Nov, 2026

Six attribution models, one $100 sale and six different winners. See how first-click, last-click, linear, time-decay, position-based and data-driven attribution…

Best Facebook Ad Tracking Software in 2026: 10 Tools Compared

16 Oct, 2026

If your Ads Manager dashboard says one thing and your bank account says another, you are not alone. Signal…

iGaming Boom: Stats to Power Up Your 2026 Ad Strategy

11 Feb, 2026

The iGaming industry continues to experience remarkable growth, presenting significant opportunities for advertisers. The global online gambling market reached…

How to Set Up Conversion Tracking in Google Analytics 4: Steps & Tips for Migrating from Universal Analytics

6 May, 2024

Conversion tracking in GA4 allows you to measure valuable user actions—such as purchases, sign-ups, or downloads—so you can understand…

How to Track and Use GCLID Data in Your Google Ads Campaigns: Enriching You Reports for Free

26 Apr, 2024

The Google Click Identifier (GCLID) is a unique parameter that Google Ads appends to your URLs to…

Time to Master Google Analytics 4: How to Track Events

3 Apr, 2024

Google had forced all users using its analytics solution to migrate to the newest version – Google Analytics 4…

How to Set Up Cross-Domain Tracking in Google Analytics 4

15 Nov, 2023

Cross-domain tracking in Google Analytics 4 enables marketers to accurately track users as they move between multiple domains, providing…

DebugView in Google Analytics 4: Your Secret Weapon for Unleashing Analytics Superpowers!

7 Aug, 2023

In a digital marketing world, data rules the roost. But not just any data – accurate and reliable data.

Common Problems With Google Analytics 4 Plus Some Lesser-Known Tricks

20 Jul, 2023

Setting up Google Analytics 4 for tracking your pages is far from the hardest thing to do but may…

Google Analytics 4 for Beginners: An Introduction for New Users & UA Orphans

6 Jul, 2023

Since its introduction in 2005, Google Analytics has become the number one analytical platform for businesses worldwide. There…

Google Tag Manager Tracking: The Complete 2023 Guide for Marketers

15 May, 2023

Google Tag Manager (GTM) is a free, user-friendly tool that lets marketers add, manage, and optimize website tracking scripts—without…

Custom Dimensions in Google Analytics 4

21 Apr, 2023

While everyone dreams about an analytics software that automatically adjusts to every business type and model, the reality is…

10 Best Alternatives to Google Analytics for 2023

10 Mar, 2023

Google Analytics is widely used for website analytics, but it’s not the only or always the best option—especially for…

5 Best GDPR-Compliant Analytics Software Solutions for 2023

20 Jan, 2023

GDPR imposes strict requirements on how you track, store, and process user data in your analytics tools. For marketers…

Voluum as a Google Analytics Alternative: A Marketer’s Safer Choice

24 Jan, 2022

Since the conception of our product, the debate over Google Analytics alternative has persisted: are ad-tracking platforms like Voluum…

Ad Tracker or Google Analytics – Which Is Better For Affiliate Marketing?

31 May, 2018

Google Analytics is a great tool for digital marketing. Especially for website optimization. But sometimes, it just isn’t enough. In…

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