Ad Tech

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All You Need to Know About the GDPR and Voluum

All You Need to Know About the GDPR and Voluum

858 600 Bartosz Bielecki

May 25, 2018, is a much anticipated deadline in countless companies around the world. When the General Data Protection Regulation (GDPR) comes into effect, all companies and institutions within the European Union (EU), or dealing…

How to Increase Your ROI by at Least 30% with A/B Testing?

How to Increase Your ROI by at Least 30% with A/B Testing?

858 600 Michał Dec

Performance marketing is paved with testing and optimization. The more you can do, the bigger the scale, and therefore – the bigger the profit. That’s why we created an AI-powered tool to let you do…

Faux News About Digital Marketing

Faux News About Digital Marketing

1080 753 Robert Gryn

Some of you may have seen the “investigative” article published recently by Businessweek’s Zeke Faux. Seemingly written by someone who had just discovered the existence of digital marketing, it draws a grim picture of the…

Bot Traffic Is Bigger Than Human. Make Sure It Doesn't Affect You!

Bot Traffic Is Bigger Than Human. Make Sure It Doesn’t Affect You!

858 600 Kamila Łuksza

Nowadays, bots account for almost 52% of all web traffic – and most of them are the bad guys, who could damage your performance heavily. Your A/B tests might lead you to choose the wrong…

Video to Boost Performance Marketing

Video to Boost Performance Marketing

858 600 Mateusz Raczynski

In the not-so-distant past, we thought that only high volumes of traffic could bring the desired performance. This led to a price drop for the least targeted audiences. However, the market is moving in the…

Welcome to Voluum Blog!

Welcome to Voluum Blog!

858 600 Mateusz Raczynski

We are excited to launch a new platform where you’ll get all the knowledge to help you grow as a performance marketer. Performance marketing has changed It’s not 2010 anymore and performance marketing has changed…