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Copenhagen Democracy Summit: Where Freedom Meets Technology

Copenhagen Democracy Summit: Where Freedom Meets Technology

1400 983 Robert Gryn

Last week, the Codewise team had the honor to support a very special event that deeply resonated with both our company’s mission and with my personal life journey. I wanted to share with you my…

4 Tips to Jumpstart Your Performance Marketing Campaigns

4 Tips to Jumpstart Your Performance Marketing Campaigns

858 600 Kamila Łuksza

There’s a mindblowing amount of stuff you need to learn if you want to succeed in performance marketing. This market is constantly evolving, innovating and improving. New ideas, strategies, and tools continue to emerge at…

Google Analytics and Voluum - an alternative?

When Google Analytics Is Not Enough?

1170 818 Mateusz Raczynski

Google Analytics is a great tool for digital marketing. Especially for website optimization. But sometimes, it just isn’t enough. In what cases Voluum can be the perfect alternative to Google Analytics? Let’s look at the…

All You Need to Know About the GDPR and Voluum

All You Need to Know About the GDPR and Voluum

858 600 Bartosz Bielecki

May 25, 2018, is a much anticipated deadline in countless companies around the world. When the General Data Protection Regulation (GDPR) comes into effect, all companies and institutions within the European Union (EU), or dealing…

How to Increase Your ROI by at Least 30% with A/B Testing?

How to Increase Your ROI by at Least 30% with A/B Testing?

858 600 Michał Dec

Performance marketing is paved with testing and optimization. The more you can do, the bigger the scale, and therefore – the bigger the profit. That’s why we created an AI-powered tool to let you do…

Faux News About Digital Marketing

Faux News About Digital Marketing

1080 753 Robert Gryn

Some of you may have seen the “investigative” article published recently by Businessweek’s Zeke Faux. Seemingly written by someone who had just discovered the existence of digital marketing, it draws a grim picture of the…

Bot Traffic Is Bigger Than Human. Make Sure It Doesn't Affect You!

Bot Traffic Is Bigger Than Human. Make Sure It Doesn’t Affect You!

858 600 Kamila Łuksza

Nowadays, bots account for almost 52% of all web traffic – and most of them are the bad guys, who could damage your performance heavily. Your A/B tests might lead you to choose the wrong…

Video to Boost Performance Marketing

Video to Boost Performance Marketing

858 600 Mateusz Raczynski

In the not-so-distant past, we thought that only high volumes of traffic could bring the desired performance. This led to a price drop for the least targeted audiences. However, the market is moving in the…