Ad Tech

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Davos 2019: a Great Step Toward Improving the State of the Digital World

1170 818 Kamila Łuksza

This week, Codewise’s leadership team has landed in Davos, where the world’s most influential businesspeople and public leaders gather to discuss the pressing issues facing the world today at the World Economic Forum. The Codewise…

Are bots eating your traffic? Voluum Anti-Fraud Kit is coming to your rescue

1170 818 Kamila Łuksza

We’ve all been there. The campaign is set up and we feel pretty optimistic. The offer was chosen carefully and targeted through a promising audience. We wait impatiently for the results, as more and more…

Online Video Ads in 2019: Notable Trends to Watch

1170 818 Dariusz Jaroń

There is no faster growing advertising format in the world than online video. As a marketer, you know how important it is to stay up-to-date with fresh industry directions. Take a look at six impactful…

52 of the Best Marketing Conferences in 2019

1170 818 Chris Wilson

As great as reading blog posts and consuming content online is, there is something special about meeting face to face with other people. Marketing conference and events provide this opportunity and more. Of course, there…

Voluum in 2018

Voluum: 2018 In The Rearview Mirror

1170 818 Kamila Łuksza

As the New Year is on its way, it’s a perfect time to summarize the last 365 days. For us, 2018 was a year full of seizing opportunities and facing challenges. Our goal was to focus on further…

Digital Ad Fraud – A Complete Guide for Advertisers Part 2

1170 818 Kamila Łuksza

Digital Ad Fraud is hitting new highs. If you read my previous post on Ad Fraud, you already know that it is a critical problem in our industry; guilty of burning out budgets and payouts…

Hacker

Digital Ad Fraud – A Complete Guide for Advertisers Part 1

1170 818 Kamila Łuksza

If you’re an advertiser you’re losing money. I’m sorry for being so straightforward right upfront, but it’s true. Every single day advertisers all over the world waste $51 M on digital Ad Fraud (Juniper Research). Even…

a photo of a laptop keyboard with a glass globe on it and two paper boxes with the phrase "online shopping" on them

How To Use The Almighty Power Of Global Shopping Events

640 447 Mila Dabyshuk

For affiliate marketers working in the eCommerce domain, it may feel like all the key shopping events are squeezed in the last quarter of the year, kicking off with the US Thanksgiving day. But it…

Top SEO trends to follow in 2019 compass

Top five SEO trends to follow in 2019

1170 818 Dariusz Jaroń

No matter what your online commercial activity is, if you desire to stay visible for your users and customers, you definitely need to know how to optimize your website for SERP. Here are some tips…

An image with the outline of a man and his brain shown

How to Boost Conversions With Cognitive Ease in Marketing

2401 1679 Chris Wilson

When you have a lot of information to consider it’s hard to make a good purchasing decision, right? It’s pretty obvious and yet so many companies and adverts overwhelm their audience with information in the…