Ad Tech

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Queen Rania Al Abdullah with John Malatesta, CEO of Codewise at the World Economic Forum at the Dead Sea

Codewise at the World Economic Forum at the Dead Sea: Very Much Alive

1792 1253 Chris Wilson

This week, Codewise’s CEO and President John Malatesta and other members of the leadership team took part in the World Economic Forum on the Middle East and North Africa, held annually at the Dead Sea…

10 Reasons Why You Absolutely NEED an Affiliate Ad Tracker

659 461 Kamila Łuksza

Most of the affiliates who make their first attempts in this crazy business are left with a question: “Do I need an ad tracker to track key metrics from my affiliate campaigns?” This is why…

Data Analysis with Voluum

How to Make Any Campaign Profitable by Optimizing Your ROI? Guest Post by Addiliate

1170 818 guest

“This campaign doesn’t convert”. This is the single biggest problem of beginner affiliates. They pick an offer, set it up on a traffic source, send $50-$100 traffic and lose the majority of their investment. They…

HTTPS improving the safety

How Does HTTPS Work and Can It Improve the Profitability of Your Campaigns

1170 818 Norbert Borowiec

What are the best practices for online advertising? If woken up and asked in the middle of the night, for sure you could easily list a good deal of them. Unique content and good offer,…

Davos 2019: a Great Step Toward Improving the State of the Digital World

1170 818 Kamila Łuksza

This week, Codewise’s leadership team has landed in Davos, where the world’s most influential businesspeople and public leaders gather to discuss the pressing issues facing the world today at the World Economic Forum. The Codewise…

Are Bots Eating Your Ad Budget? Here’s a Solution.

1170 818 Kamila Łuksza

We’ve all been there. The campaign is set up and we feel pretty optimistic. The offer was chosen carefully and targeted through a promising audience. We wait impatiently for the results, as more and more…

Online Video Ads in 2019: The Hottest Trends to Watch

1170 818 Dariusz Jaroń

There is no faster-growing advertising format in the world than online video. As a marketer, you know how important it is to stay up-to-date with fresh industry directions. Take a look at six impactful video…

52 of the Best Marketing Conferences in 2019

1170 818 Chris Wilson

As great as reading blog posts and consuming content online is, there is something special about meeting face to face with other people. Marketing conference and events provide this opportunity and more. Of course, there…

Voluum in 2018

Voluum: 2018 In The Rearview Mirror

1170 818 Kamila Łuksza

As the New Year is on its way, it’s a perfect time to summarize the last 365 days. For us, 2018 was a year full of seizing opportunities and facing challenges. Our goal was to focus on further…

Digital Ad Fraud – A Complete Guide for Advertisers Part 2

1170 818 Kamila Łuksza

Digital Ad Fraud is hitting new highs. If you read my previous post on Ad Fraud, you already know that it is a critical problem in our industry; guilty of burning out budgets and payouts…