
How AI Is Reinventing Native Ads, and How to Use It to Win Q4 and Black Friday
Experts from NewsBreak, reaching 40M monthly and 16M daily active users, Xevio, with over $250M in native ad spend under management, and Voluum, tracking $10B in revenue a year, come together to show how AI is changing every stage of native advertising, from smarter bidding to faster creative production and large-scale testing.
Q4 is when native advertising gets both the most competitive and the most profitable. Between Black Friday and Winter Holidays, there’s little room for slow testing or guesswork. The buyers who come out ahead are the ones who can produce more variations, launch them faster, and cut the losers before they eat into the budget. That’s where AI now makes a real difference, and this webinar shows you how to put it to work before the peak hits.
What you’ll learn
- How to use AI to speed up media buying and content production. Xevio shares how its team uses AI to move faster from research to finished advertorials, creatives, and optimized campaigns.
- Why NewsBreak should be your next step after Facebook. If Meta already works for you, the NewsBreak team shows how to bring your proven offers to a highly engaged US audience, and how AI-driven bidding and creative testing help you scale them through the busiest weeks of the year.
- How to let AI take over the repetitive parts of native campaign management. Voluum shows how Traffic Distribution AI keeps moving traffic toward your top-performing funnels, and how Voluum MCP lets you use the AI assistant you already trust to get answers about your campaigns, catch drops in performance, and automate routine work with a few prompts instead of hours of manual reporting.
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About Our Hosts
Kamila Łuksza-Szpyt
Managing Director, VoluumKamila has over 9 years of AdTech experience, with a particular focus on ad tracking, attribution and traffic diversification. She has built her career across consulting, marketing, business development and general management. Today, she is Managing Director at Voluum, one of the leading ad-tracking platforms used by performance marketers worldwide. She'll share practical strategies for saving time and money when running native campaigns.
Andrey Kravchenko
Co-founder & Head of Business Development, XevioAndrey is at the helm of business development for Xevio, a full service native advertising agency with over $250M in managed spend for D2C & Lead Generation brands. A former Taboola lead of Central Eastern Europe & Israel with a $60M ARR portfolio, Andrey catapulted the reach of native ads through strategic media buying, comprehensive growth consulting, and robust networking with Native Hub.
Keunrak Kang
Director of Product Marketing, NewsBreakK-Rock (Keunrak) Kang is Director of Product Marketing at NewsBreak, where he is the company's first product marketer. He built the go-to-market and sales enablement function from scratch for NewsBreak's ad business and led the launch of Luna, its AI assistant for advertiser performance. Previously at TikTok, he launched a new audience-insights product for enterprise advertisers, ran generative AI creative programs for a global brand, and led the company's commerce partnership with Amazon. He has also held roles at Amazon and Bayer, and is based in New York. On this panel he brings the platform side of the AI performance question: what changes for advertisers when optimization moves from a dashboard to an assistant.
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