Running Ads for Betsson Group Affiliates?

With Voluum, you can increase your registrations,
deposits, and LTV while reducing workload.

Benefits
Maximize ROI
Lower operational costs
Scale up
Attract more players

What is Voluum?

Voluum is an ad tracking and campaign optimization suite that solves iGaming affiliates’ most pressing challenges.

It records data from ad networks, organic traffic, and Betsson Group Affiliates brands, allowing you to make data-backed decisions that ultimately help you exceed your goals faster.

“As a multi-brand affiliate program operating globally, Betsson Group Affiliates demands absolute precision in tracking and attribution.

Voluum has quickly become an essential strategic tool. Its advanced tracking technology ensures our affiliate partners receive the granular data they need to optimize campaigns across all channels and confidently acquire higher-quality players.

Voluum provides the foundation for smarter, data-driven profitability across our diverse portfolio.”

Shakyra Jonsson
Head of Affiliate Operations

Voluum solves most common pain points of iGaming advertising.

Scattered data

Cost and profit data are spread across multiple platforms that often display it with a delay and present it using different logic, making undegrading what is going on impossible.

SOLUTION

Data tracking and reporting

Have all your data consolidated in one place for easy overview and in-depth analysis.

Postback tracking: Use reliable S2S postback tracking to record conversions without delays.
Superfast reporting: Easily analyze more than 30 metrics for every visit, click, and conversion across all your platforms.
Cost synchronization: Connect via API to top ad networks, including Meta and Google, to pull detailed cost data.

Optimization challenge

Outdated, incorrect, or missing data prevents you from getting the maximum performance from your campaigns.

SOLUTION

Real-time optimization

Uncover optimization opportunities with an advanced reporting engine.

Automatic A/B testing: Test different pages and offers to identify the most engaging variants.
Smart traffic re-routing: Direct your visitors to different pages based on characteristics like device type or location.
Pass conversions: Send conversion data to networks like Meta and Google to enhance their media buying efficiency.

Inefficient work

Manual oversight or micromanaging simple tasks increases operational costs, drains resources and capacity, and keeps you from focusing on scaling.

SOLUTION

Smart workload management

Automate tasks with rules or delegate work to partners and colleagues.

24/7 Automation: Create “IF/THEN” rules to trigger actions automatically when specific conditions are met.
Alerts: Get notified on desktop and mobile whenever there’s a sudden change in traffic patterns or campaign errors.
Role-based collaboration: Invite partners or colleagues with defined access levels to efficiently delegate workload.

What do iGaming giants say about us?

“Thanks to Voluum’s postback tracking, we’ve been able to automate previously manual tasks and free up 3–5 hours of work each week. This allowed us to deliver better results for our partners and more value for our team.”

Affiliate iGaming company

“Voluum has helped us in a number of different ways. It gave us the ability to integrate via S2S postback and receive real-time data, like clicks and cost from our media partners as well as receive vital data, like registrations and First-Time Deposits from our operators.”